Well that 2002 article in the USA Today adds credence to...
PULSE® was developed by Baxter Healthcare Corporation. The parent company, Baxter International Inc. (NYSE-BAX), is a global healthcare company with 2010 sales of $12.8 billion.
So Baxter Healthcare is a subsidiary of BAX, That's a help. Maybe Baxter Healthcare didn't have much luck marketing their "pulse" drink, so 9 years latter a penny stock picks up the rights and PLSB is born.
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