You have never been confrontational, I could never take offense to this sort of request!
CEDC is both a brand asset based and distribution sales based organization. Strip away the "Goodwill" of brand acquisitions (balance sheet fluff) add in the high cost of multi-point distribution hubs throughout Poland, (for some reason they do not centralize distribution) and add a touch of "complex financial debt service" to achieve the valuation of $10.
I am not saying that it should stay at $10, I am merely saying that when CEDC is under attack as it is currently, the asset value for the trade is $10, so that is a safe level to shelter the blows.
(IMHO, I am not a professional adviser)
