Winning Brands Corporation (WNBD)

[ActivClient]

Squeezer, people have to think about this as if THEY were the ones walking down Broadway and 14th street THEMSELVES...As much as I would like to believe people will accept a sample, immediately go straight to DR and buy the full product, test it out, and based on the results... buy the stock to increase the PPS....it just ain't gonna happen...Unlike us here...no one in New York will be as excited about receiving a small free stain remover...they will take it with the understanding that it's free...and that's it...

Please realize that this sample hand out initiative is not so much for getting customers to Purchase the product(immediately)...it's designed to familiarize 50,000 new people to a new product. 50,000 new people will see Winning Colours Stain Remover in a three day period...(Not to mention the personnel who walk by and don't accept the hand-out...as i'm sure Winning Brands has something for them...a few back drop posters or stand up ads to attract their eyes anyway...win,win).......So when a certain percentage of these same 50,000 personnel go into a store that contains Winning Colours (even if they had no intention to "look" for the product) they will at least "recognize" it if they pass by and see it on a shelf or rack installment.

Now a small amount of people may actually take the time to test the product and will possibly purchase bottles based on the results....but this takes time which could take many months to see the results...Savvy Investors and traders already know this, which is why I doubt we will see much PPS movement with DR news short term...Sales from Duane Reade will not be On par until sometime next year if this is the only type of advertising Eric has to show in NYC...He will need radio...Billboards...and possibly a DRTV in Manhattan for this to be truly effective.

You are absolutely right, Timing here is severely important...If Eric does not Capitalize with a few more levels of advertisements (on the fact that we are about to be on 100 Duane Reade shelves) the customers who actually liked the product may easily "Forget" the product...These people are not shareholders...they don't just test a product and jump out their seats singing as they go hunt for the product in stores...They may genuinely like the product and have real desire to purchase it whenever they have a stain....but if to much time passes and no other ads have been "put out there"...they may not remember...You need to pound certain things in customers heads until it takes legs of it's own...Ramp up marketing in one area until it spreads...Just like Starbucks did many many years ago...They started in one location and expanded when (and only when) word of mouth demanded expansion....New York is a great spot to start...instead of trying to slowly cover the whole U.S...the focus should be in a location like NYC where people travel all the time...traveling Winning Colours customers if you will....Who would naturally spread the word in other areas.....If Winning Colours can make it big there...there would be no stopping us...but if we fail there...I personally would consider cutting my losses and bounce.