I agree with your summary of the way people react to free sample hand-outs, but I believe the pamphlet may make a huge difference in the way it's accepted and used. I think if people read the pamphlet, the largest majority of them will see they have an immediate use for the sample given the large number of uses listed. If they simply recieved a sample of a stain remover there is a good posibility some poeple would forget where they put it by the time they realized they had a stain to try it on. I strongly believe the pamphlets could make immediate believers and consumers in the product.
Wouldn't it be more beneficial to get a demonstration permit and have Lorne perform live demonstrations on the sidewalk somewhere? If people stop & show interest, then give them a free sample to try at home. To me this is a more efficient way to demonstrate the product performance and guarantee a higher probability that the free sample will be used.
Eric, sign me up to help on a weekend if you go with this concept. But this is too logical of an approach. Much easier to give some college kids a few dollars to hand out free samples. They get paid when all the samples are gone.
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