Winning Brands Corporation (WNBD)

[just_an_ant]

Duane Reade is not like a C-100 store from 2009

My dear...I do believe this 100 will go the same way the "Local 100" saga went.

Odds are low imo for that to happen, but it is possible.

To compare little gas stations (some in dumps) and some c-stores with mini-marts, etc. to a Pharmacy/Grocery like Duane Reade is interesting.

So the "retailer" difference is vast improvement right there in comparisons.

The metropolitan area is a vast improvement as well (especially in terms of people in concentration within 'miles') New York is established and already has Winning Colours there in Jansovic, Capital Center, etc.; whereas with the C-100 program in summer 2009, there wasn't many (if any) stores in Indianapolis or Cleveland.

With the C-100 program in 2009 there was lack of marketing; at least compared to what have now - Facebook/Twitter page, specific product website at www.winningcolours.com, vast videos/written testimonials, brochures and redesign packs.

Lorne Kelly, Winning Brands' Product Training Director, provides Winning Colours field support to stores. He describes Winning Brands' goal for this new relationship: "If we do our job right, consumers will associate the satisfaction of stain rescue not only with Winning Colours Stain Remover, but also with the retailer who brought them this solution -- Duane Reade. A retailer who brings New Yorkers the world's most versatile cleaning solution in a hundred convenient locations throughout the city will become strongly associated with this satisfaction in the consumer's mind. We'll work hard to be a great vendor to Duane Reade."

I think will see direct involvement here unlike with the C-100 which were mostly independents. A big difference between what are considered more 'gas station/convenience (independents)' and 'pharmacy/grocery (large tied to national chain)' that Duane Reade is.











for more photos of new stores

http://www.duanereade.com/NewStores.aspx?num=5

also of note

April 9, 2010

To Our Valued Duane Reade Customers:

We are very pleased to let you know that Walgreens acquisition of Duane Reade is official and that Duane Reade is now a vital part of the largest and most respected drugstore chain in the U.S.