VirTra Inc (VTSI)

[Franz1969]

SirFelix:

I don't post here too often. Actually, this is my second post to this board. But I'd like to discuss a few things, considering that pr and sales is how I pay my rent.

There is no question that part of the strategy in this release is to target those that are not current shareholders, whether its potential shareholders, potential clients, media outlets, etc. A company should try to communicate as often as possible in some form with the public, either by free means or inexpensive means. For a penny stock company, this is vital. Virta is not Microsoft or Apple. The media won't cover Virtra every time they blink. The "free" media Virtra received at I/ITSEC was great, but they still had to pay for the boot, travel, etc. Kelly or Virtra's publicist can't just pick up the phone and have the media come running. A lot of times, press releases are the quickest and cheapest ways to get your company noticed. Would I prefer that the PRs are always about multi-system, multi-million dollar orders? That would be nice.

As for releasing the news about General Dalby, put yourself in Kelly's shoes. Would you have kept this quiet? I can't imagine you would. I think it is pretty significant when a 2 star General backs your company. I think it would have been fluff if they put out a PR saying they were "in discussions" to have some big military people on the board. This isn't the case. The General is signed, sealed and delivered. I think that's pretty significant. He gets our foot in the door with the Army. Many people have complained that FATS gets contracts because of their connections, not because of a superior product. Now we are making the connections. That can't be bad. And look at it from Major Dalby's point of view. Certainly, now that he has retired from the military, he's looking to make some money. But would he want to tarnish what looks to be a pretty exemplary,37 year record by cashing in with a fly by night operation? Seems to me he would want to cash in with a company that is going places and can deliver.

There have been times where Kelly has gotten ahead of himself. Coming from sales and pr, I live by the simple motto, "Underpromise and overdeliver". I think Kelly should keep this in mind when communicating with the public. Overall, I'm pleased with the direction of the company and I certainly think that Major Dalby will open some doors for us. After that, it is up to management to deliver. Just my 2 cents.

Franz69