NeoMedia Technologies, Inc (NEOM)

[codes4real]

To build on this...

you also have to keep in mind that companies pay 10's of thousands of dollars for marketing reports which sheds light into consumer prefrences for the market in which they operate, not necessarily the product or brand itself...and the reports data usually lags a few quarters to a year (meaning not real-time).

Gathering specific statistics on the consumers and the market locations which actually do click and purchase a product, but more imporortantly(IMO)consumers which click and do not purchase is a very attractive feature. Gathering this information in real-time can greatly assist a company in repositioning a particular product to have a greater impact on consumers which seem to be interested (indicated by the clicking), yet not willing to go through with a purchase(indicated by the lack of coupon use, for example).

HOpefully Neustar can deliver on these expectations.