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Friday, February 05, 2010 3:58:23 PM
I think that INDIRECT campaigns will be sold by the advertising companies that want to be able to deliver a campaign that will sell the product and give them statistics on sex, age, etc that they can build the next campaign on.
My experience is that the BUYERS for large campaigns usually are well-versed in what's out there.
Interestingly, we've had posts during the last few days about Neustar's presentation on Feb. 15 at the convention. They're doing just what you spoke about.
Regards,
Howard
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