I think you posit is flawed.If I were the key insiders with significant holdings already (they will get wealthy upon success organically or if wave is bought out). If your income is dependent on the company and you will be wealthy if successful, why double down and put further funds at risk. Its true if you were guaranteed of success you could question why you don't just buy more, but by now with two market meltdowns in a decade, it is obvious that there is hughe rsik over extending in the market never mind a specific stock regardless of history. Thats what risk managment and diversification is all about. There are no sure things.
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