Forwardly Inc (FORW)

[e-ore]

Well, the problem is that when they release financials it may look bad, as if he overpaid for them. This may cause investor concern at first but in my case it cost a fraction as much to keep them as it did to sign them up, again assuming proper member service. People who understand this won't be concerned as the numbers are easy to extrapolate. Say he pays $200 for each member he buys. Some might say "how could he do that when they only pay $180 per year?" The answer is they will pay $180 next year and it costs next to nothing to renew them. Again I will say assuming you service them properly! The reason that is so important is that if your reputation and service are impeccable you will have satisfied customers who tell their friends. And guess what it costs to sign up those friends. Nothing! They come to you. It's a great business model.