Forwardly Inc (FORW)

[e-ore]

I owned a member service business and I understand Watson's reluctance at this point to release numbers. When I was trying to sell memberships to two different organizations at once it was often at two different rates based on what I perceived to be the different rate of service I anticipated for each group. I wouldn't want one to know I was offering the other the same deal for 20% less. I didn't want the companies I was soliciting to know what my rate of members serviced was either, or exactly how many I had. Watson right now is in a difficult spot. People have to know you're there before they sign up. Why would people sign up with you if they don't know who you are? Once you have members it's much easier to keep them than it is to sign up new ones. This assumes, of course, that you service them properly. In my case, I found out it was worth getting them any way I could and then renewing them at regular rates.