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houtheman

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houtheman

Re: MikeDDKing post# 4266

Wednesday, 12/10/2008 2:41:15 PM

Wednesday, December 10, 2008 2:41:15 PM

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I hear but one problem with sub-brands is that its expensive to maintain. This is one reason IACI ultimately broke-up. If you have nothing to tie all the brands together - the cost-savings are suspect and makes for a questionable business model. Your response?
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