I think it is undervalued because people don't see the story that has been developing and don't see VBDG's potential earnings. IMO they will see that as the company starts reporting earnings.
Regarding the overarching brand.....
Because of the disparity of products I'm not sure an overarching brand would help them from a retail buyer point of view. I think VBDG is better served by their strategy of creating sub-brands such as the MyPlace brand which will have multiple products.
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