They really aren't marketing the sub-brands as a brand themselves. They market the products. The sub-brand just ties them together. So maybe someone goes into a BB&B to buy a MyPlace (original version) and ends out buying a MyPlace Cozy instead of buying a product from another company.
The sub-branding is more conceptual than anything else.
They outsource everything. The margins are massive on everything.
VBDG has a $4 million market cap. When it has a $40+ million market cap, the people who didn't buy at this level are going to feel so silly, they're going to want to jump out of a window.
How much earnings do they need to achieve for a $4 million market cap to run the stock to wild returns for shareholders? Only one's own research can answer that question. Is VBDG positioned in an economic recovery to make $1 million net income per Q? What kind of market cap would a $1 million per Q net income fetch? How many products are they launching in 2009? How much sales increase does it take with massive margins like this to achieve this net income goal?
Play with the numbers. ZYXI took a while... .20 to $6.00 when people woke up to the reality of the numbers.
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