Maybe we fit into this marketing approach for the Olympics. <a href="http://www.marketwatch.com/news/story/3600-hours-beijing-nbcs-games/story.aspx?guid=%7BF819E56F%2DCF86%2D4F29%2DA7E7%2DB6F8CF389C14%7D&siteid=yhoof" target="_blank">http://www.marketwatch.com/news/story/3600-hours-beijing-nbcs-games/story.aspx?guid=%7BF819E56F%2DCF86%2D4F29%2DA7E7%2DB6F8CF389C14%7D&siteid=yhoof</a>