NorthWest Biotherapeutics Inc (NWBO)

[georgebailey]

Kap I generally agree with you, interesting post. LP also has a fiduciary responsibility to shareholders so she cannot only entertain “curing” as many patients as possible. Otherwise, attracting capital for development becomes a non profit exercise.

LP is developing the platform(product) which can be all things L and Direct and combos, trials, under an autologous context.
The franchise excludes development of the platform but gives a familiar name to the business model.
Franchises have franchisors and franchisees. Franchisors have developed the assets, the intellectual property, and the know how of conducting the business. Franchisors charge a royalty and non local advertising fees based on monthly revenues….thats the franchise business model.
The franchise model is efficient, turnkey, and lends itself to mass markets….fast food chains, auto repair and more recently dentists and doctors and hospital systems utilize the franchise model. Fresenius kidney dialysis centers is a good comp, similarities with Athletico….
So LP with a mass market, autologous product and Eden’s has gone very big, franchise style.