Bioelectronics Corp (BIEL)

[strikeitrich]

“It seems clear. to me at least, that the tends indicate that product doesn't seem to have any "stickiness" with the consumers.”

The problem is not with the product, it is with the inconsistency of the marketing. In CVS, not in CVS, in CVS as KT tape product, then not. And on and on. The consumer wants to go to CVS week after week for years and not wonder if the ActiPatch will be on the shelves — like Tens, IcyHot, etc. it’s like when one likes a restaurant but stops going there because it’s only open when the owner feels like it.

One can judge a true consumer base by the loyal IHub consumers who who find a way to get another patch. My first two or three were marketed for animals, and I had friends bring them back England when you could get them there. Last time Biel had a sale I bought thirty. Loyal customers know it works, but the average or first-time customer won’t do that. They just can never rely on where to get it so just move on.