NorthWest Biotherapeutics Inc (NWBO)

[Red_Right_Hand]

Yes, a product theater is expensive. A TV Commercial is ridiculously expensive, like $30M line item expensive, but in order to increase awareness and rapidly gain market share, you spend what you need to spend.

A "commercial" in the form of a MSM interview following the presentation is cheaper and potentially wider reaching.

ASCO Product theaters aren’t really for physicians, few go. The scientific session is for data release, the theater is for hype.

One reason I think there will be an LL abstract presentation preceding the MB et al. theater presentation. The academics/clinicians who worked the trial will want to be on the stage in front of their academic/clinician peers.