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MI Dendream

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Re: biosectinvestor post# 459108

Tuesday, 04/12/2022 7:41:59 AM

Tuesday, April 12, 2022 7:41:59 AM

Post# of 701440
Yes, a product theater is expensive. A TV Commercial is ridiculously expensive, like $30M line item expensive, but in order to increase awareness and rapidly gain market share, you spend what you need to spend.

ASCO Product theaters aren’t really for physicians, few go. The scientific session is for data release, the theater is for hype.
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