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Monday, April 19, 2021 5:26:24 PM
https://www.dropbox.com/s/qub6ium0ljzr1fn/cost_basis_calculator.xlsx?dl=0
You have to weigh if you still believe in the company and if its fundamentals haven't changed in a bad way, and weigh if it's worth putting more money into something that might take awhile to rebound when there might be better newer opportunities today.
If you still believe in the company and you're correct that PPS will eventually bounce back, doubling down while the price is rock bottom can help bring your loss back up to zero (or into the green) since the money you're making on the cheap shares are offsetting the money you've lost on the expensive ones. (They average out to a break even point somewhere in the middle of the range.) I've used this technique a few times to escape some bad investments.
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