Sonasoft Corp (SSFT)

[DFLY]

FROM FINS>> KEY INFO Sonasoft NuGene AI - Our flagship product is Sonasoft NuGene AI,
a real-time AI platform, comprised of data ingestion, data
transformation, search, reporting, analysis, alerting, supervised
machine learning models and un-supervised machine learning
models that provide prediction and prescription capabilities.
NuGene uses data processing and artificial intelligence architecture
to train machine learning models, enabling users to run experiments
on data without having to define or understand the model or
structure of the data prior to collection and indexing. This contrasts
with more traditional AI offerings that require users to establish the
format of their data prior to collection in order to answer a pre-set
list of questions.

The primary competition for our NuGene AI platform comes from
other AI technology companies such as H2O, DataRobot and
SageMaker. These businesses generally take a broad-brush
marketing-centric approach to competition, with significant
investment in search engine marketing and online ad spend, focused
primarily on the data scientist community. By contrast, Sonasoft is
pursuing larger strategic partnerships with enterprise OEMs to
establish a strong reputational foothold in the growing AI sector,
focusing on non-experts who need assistance in leveraging AI, such
as chief revenue officers and sales and marketing managers. Our
speed of execution of AI development remains unmatched in the
industry, with completion of AI integrations in 4 to 6 weeks vs. what
competitors deliver in 4 to 9 months. This makes us a very attractive
partner for customers who wish to partner with us to monetize very
large data sets.

The Company is not dependent on one customer and has active proof
of concept demonstrations under way with a variety of Fortune 500
scale OEMs. Through Cornerstone, the business has customer
relations with hundreds of clients globally


NuGene AI
NuGene Overview
NuGene is a unified AI platform that creates intelligent AI bots autonomously. It
becomes an AI Bot Factory for enterprise companies, generating new intelligent bots
on-demand to solve a multitude of business problems. Unlike other AI platforms,
NuGene takes the raw data and learns from it in the way a skilled data scientist
would. It looks for patterns, forms hypotheses, and tests these for causality. This
means that the Machine Learning models it generates are less likely to be biased.
Importantly, it understands a wide range of data types and can work with time series,
audio, visual and numerical data. NuGene can generate a wide range of AI bots that
can solve a variety of business problems - from support case deflection to demand
forecasting. When creating and deploying multiple AI bots these can share datasets,
learn from one another and provide cross-functional actionable insights. Our
execution of AI development remains unmatched. Deployment of a NuGene AI bot
takes between 4-6 weeks whereas a typical AI project takes anywhere from 6 to 9
months.
NuGene’s Business Model
The Sonasoft NuGene Product is sold globally to enterprise companies as a SaaSor
On-premise solution. The product is being distributed through direct sales as well as
partner programs. The NuGene product offering includes the entire software
lifecycle: Design, Build, Deploy, Maintain, Support, Up-sell.
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Each AI bot has a one-time price for deployment and an annual license fee. The
license fee includes ongoing maintenance and support for the bot. Sonasoft also
offers ad-hoc contract options, i.e. support upgrade, product training and product
enhancements.
NuGene’s Sales and Marketing Strategy
Direct Sales
NuGene is marketed and sold directly to clients through our direct sales force,
operating out of sales offices primarily in California. We also market our products
indirectly through strategic partnerships. Our clients include Enterprise technology
companies, financial services, health services, and power co-ops. The strong
relationships we have built with our customers gives us a unique understanding of
their needs and future plans. This in turn positions us to tailor our AI products and
services to meet those future needs.
Partner Programs
Sonasoft is offering three different Partner Programsto leverage its product offering,
product availability and sales operations.
• Partner Reseller Program
• OEM Partnership Program
• Technology Partner Program
The programs are designed for ISVs, SaaS applications, and data platform providers
that are looking to build AI-capabilities into their products. The Technology Partner
Program is focused on integrating Sonasoft with products that enable our customers
to have a cohesive and seamless data lifecycle experience.
Third-Party Services
Third Party Services Overview
Sonasoft’s Third-Party services offerings are designed to help modernize our
customers on-premise or legacy environments with our cloud first approach. We use
our service offerings as the starting point for our customers data transition roadmap.
We start with migrating or optimizing their current systems. Once their data has been
modernized, we then help them to interpret and understand that data. The final and
most important step is to introduce our NuGene AI platform to allow them to make
actionable decisions with their data. Our core services center around data
engineering/transformation and data migrations consisting of email, use archives,
PST data, SQL workloads and domains to the cloud (MSFT, Google & Amazon).
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Because of our close relationship with Microsoft we can offer services across most
Microsoft solution offerings to our customers as well as premium support through
our Microsoft partnership.
Our business strategy is supported by a framework that focuses on the following
three pillars:
• Assist clients to advance their digital transformations by modernizing and
simplifying their mainstream IT systems
• Invest in our people to nurture digital skills and leadership development
• Deliver value by achieving results for our clients and stakeholders
Sales and Marketing:
We market and sell our services directly to clients through our direct sales force,
operating out of sales offices primarily in California. Our clients include technology,
financial services, health services, and various other businesses of many sizes,state
& local government, and educational institutions. Most of our customers reside in
North America. The strong relationships we have built with our customers puts us
in a unique position to understand their needs and future plans, especially in regards
to our AI products and services.
Distinguishing Features
Sonasoft is a Direct Cloud Solution Provider with Microsoft which allows us to
transact directly with Microsoft and pass resulting benefits and savings onto our
customers. We were awarded the fast migration to O365 by Transvault at Microsoft
Inspire 2017. Sonasoft has achieved five Microsoft Gold Competencies. The
services team has developed trademarked IP providing us a variety of competitive
advantages. Our team comes with a multitude of experience across a variety of
platforms (MSFT, Google, Amazon, Dell, Veritas and others) allowing us to provide
customers with access to resources to fit their IT needs. We have also established a
large partner network of solution providers that we can bring in to assist us with
delivering solutions outside of our core areas of expertise.



Hotify, based in Santa Clara, California, is an Artificial Intelligence Platform as a Service (AI
PaaS) company and is the developer of NuGene, a cognitive Automation platform which can be
used to develop fast and robust Intelligence Agents (Bots). These Bots can deliver variety of use
cases for example, identifying churning customers in retail, machine failure risk in manufacturing,
forecasting sales & demand, predicting win and loss of a salesforce opportunity and Q&A over
large volume of documents. Developers can create these agents in minutes with zero coding, using
automated AI engine by just defining a task (Objective) and providing right input data. These
Agents can be sequenced together and with RPA bots to accomplish end-to-end intelligent process
automation. They are self-learning, transparent in their logic and can be audited. Hotify has
worldwide enterprise customers in multiple market segments. Hotify Inc. was founded in 2018.


• On May 15, 2020, Sonasoft announced a multi-year strategic alliance with FIS, one of the
world’s leading providers of financial services technology. Sonasoft will develop and
implement AI applications and solutions for FIS to market to its customers.
• In May of 2020, Sonasoft was granted a PPP loan in the amount of $429,500.
• On June 11, 2020, Sonasoft announced an agreement with Google to provide engineering
support services for the development of services and products for Google Cloud Learning
Systems.


WEBSITE:



https://sonasoft.com/




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