Amarin Corp Plc (AMRN)

[sts66]

Billions on DTC ads is a typo, I assume :>) JT predicted not quite BE because he anticipated spending $200M on DTC ads and other promotions, that's not gonna happen now. IIRC we were just barely profitable in Q4/19 but under GAAP accounting when exec comp was taken into account it turned EPS negative. Question of effectiveness of the ads w/o reps in the field is a good one - based on the fact that I still have yet to see the new one on live TV it appears they're saving their ammo for now. The drop in weekly scrips may be more of a sign of financial problems for V takers than lack of interest in getting the drug - many corps have announced broad layoffs are coming, people are tightening their belts to prepare for the worst.