Brand names need to create a pleasing image in the mind of the consumer. For me Next Green Wave creates a serene image of waves breaking on the beach.
SD Cannabis creates nothing, Sketchy Tank creates the feeling the product is sketchy, Junkyard reminds me of a Junkyard, King Louie is already a strain name so that's confusing when packaging a different strain inside,
The SDC business plan didn't work, and the acquisition is "fully impaired" according to the report. NGW has lots of positives going forward, but the SDC royalty based branding is not one of them, and actually creates a financial disadvantage with the competition. imho gl
Posts are my opinion only, and not advice of any kind. glta