With all due respect I know many of you do not even partake in cannabis and honestly when you walk into a dispensary your first sense of what to buy is generated typically by the bud tender. Ngw has been working very hard to educate and win over the bud tenders and owners of dispensaries with in store meetings and product intros, which have been very well received. Apparel has been selling out and generating incremental revenues as well. I'm 52 years old but I know the sweet spot and target is much younger then me. in fact, 18 to 29 year olds are the largest group of cannabis users in the United States. Don't split hairs over branding and marketing folks.
They are appealing to 18-29 year olds. The skulls, tattoos, and rap music may not appeal to some investors but that's not the target market for recreational cannabis, it is their kids.
one last thing THC percentage is a driver of sales particularly recommendations from budtenders because they are the tech weenies of the Cannabis business. Terpenes and high THC levels are very important decision makers and SDC ranks amongst the top.
