Magazines of all kinds are DOA. HTM knows it. That's why they changed their business model. The younger generation lives and dies by Youtube, Vine, and the like. Magazines of any kind are dinosaurs.
Have you seen the Apple commercial where the mother asks the daughter what she's doing on her computer, and she asks what a computer is? Insert magazine instead, and make the daughter 10 years older.
Vertville is a place where once vibrant businesses go to die a slow irrelevant death.
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