The exclusive partnership with CBRE is a very smart move, but unless they are specifically buying stock in the company, this has more to do with smoothly executing franchise growth over the long run, than any short term impact on share price. Meaning, I don’t expect a major reaction in share price, purely based on this association.
What CBRE brings to the table is the ability to facilitate and manage real estate transactions for future franchise models. They can leverage their position within their area of expertise (real estate) far beyond what Roger can do individually. And this further shows Roger’s understanding of the importance in delegating important aspects of specific areas within individual segments of the company, to the appropriate powers that be. And he certainly delegated to a powerhouse!
It’s great to finally have solid dates in play for the opening of Snakes & Lattes newest flagship franchise model location. And I’m sure Roger is thrilled to see his company’s re-invested profits finally go to work for investors.
Forming an in house PR department is also something greatly needed to assist in widespread exposure. This is a highly anticipated, yet long overdue move.
Lastly...
The major catalyst I continue waiting for is the audited financials and uplist. This is what fully “legitimizes” AMFE and ties everything together.
Don’t get me wrong, Roger has done an incredible job in building an amazing foundation from which to grow, but the audits are needed to hold things together as we start building above and beyond the strong foundation already in place.
Shouldn’t be too much longer, and I’m more than willing to wait. Remember, when audits are completed, we uplist. When we uplist, buying restrictions are lifted, and when buying restrictions are lifted, STARTING positions will be initiated at or near current levels.
Long AMFE
Rec
