Monday, July 10, 2017 3:33:29 PM
Look at the "risk/reward" in the case of BiVi Vodka, the latest of the 7 failed brands by DeCicco:
- DeCicco creates brand in private LLC, which he controls.
- He sells 49% to ICNB for shares, BUT, ICNB must also pay DeCicco's private LLC $40K a month for "operating costs", with no insight, and if that stops (which it did) then ownership reverts 100% to DeCicco.
- The deal was done in a way so that if ICNB ever sold BiVi vodka, DeCicco was entitled to 76.93% of ICNB's proceeds, before shareholders ever got a sniff at it.
Tell me now, how the risk and reward is shared?
Why not create these brands directly in the company of which you a CEO, DeCicco? Wait, don't answer that...
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