Iconic Brands Inc (ICNB)

[BrewCrew2]

Return buyers are a long term problem. First time/new buyers is still the focus. And I don't think like-ability will be a problem; even if it's a mediocre product, it fills a niche with the organic and vegan tags. People that actively seek vegan products will be drawn to it simply for the vegan certification. Not a lot of competition for organic/vegan prosecco. HUGE positive.

Near term problem is definitely dilution, and how the company will tackle it. And, moreover, how they will acquire the remainder of Bellissima without further dilution. Not a death sentence by any means; revenues are likely outpacing dilution. We just won't know until tangible results and verified financials are released.