Ramsey2, a pilot / commitment / implementation by an enterprise will take time, easily a year, IMHO, for the implementation to be recorded as reported revs. As SKS said last CC, Wave is doing a lot of foundation work now. The pace to revs will increase as individual markets, for example government or banking, have a reference for other enterprises to follow.
A pilot's success will hinge on how simple and easy it is to deploy. That is why I was delighted when SKS commented that ETS software was enhanced for ease of use. Simple and easy equals success.
Ciao