Iconic Brands Inc (ICNB)

[downdraft]

I suspect that he might have just gotten a little carried away with that date. After all, this is the alcoholic beverage industry. You know how people tend to get a little over-excited/carried away with themselves when they've had a few drinks, and that kind of behavior has a way of gradually sneaking its way into those folks daily lives.

It's highly likely that they agreed in principal to do the deals in California and the middle of February should have been doable, but we all know how it is in business and government - schedules slip. That's par for the course. It could simply be tied up with red tape in the California government for licenses.

In any case, if he puts out a press release before having California finalized, the news would likely be received as being disappointing by some traders and it could be worse for the stock than no news at all.

We're doing just fine here! We're rolling out into more stores all the time! We're selling more product...all the time!!

All is well in the ICNB world. Patience is your best friend right now.