Amarin Corp Plc (AMRN)

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Ask Me About Vascepa ...a cupcake solution

The dilemma seems to be that the AMRN sales force is fully allowed to educate the doctor of the merits of V as long as the doctor initiates the discussion. But their hands are tied behind their back if they are forced to simply leave collateral material or if the doctors simply don't ask.

So the trick is to get the doc to ask ...
How about the salesperson walks into the doctor's with a dozen cupcakes and wearing a badge ...Ask Me About Vascepa. They get the cupcakes only if they ask. If not, no cupcakes.

More seriously ..."Ask Me About Vascepa" should be our new PR message. It's a simple solution.