Electronic Cigarettes International Group Ltd fka ECIGQ

[hawkeye612]

COG's to me would be an important measure of where the company is at. With increasing revenue's the COG's should logically begin to decrease,(as a percentage of sales) if the COG's remain the same as a percentage of sales then that could be a very bad sign. I have confidence though that was one of the reason's Dan was brought in, he had a history with Molson of cutting COG's to drive their profitability and stock price. With ECIG's revenue's it doesn't take a huge percentage of cost cutting and that all drops to the bottom line. Will be interesting to note when the 10k is released.