I think the prospect of a positive earnings report will propel the stock to the 0.20 - 0.35 range as, to me, ECIG management signaled that something positive is on the horizon that will propel the stock price higher before the proposed split is enacted when they significantly reduced the ratios of the proposed split from the initial range of 1/10 to 1/100 to between 1/5 but no more than 1/20.
Remember, ECIG CEO Brent Willis has long stated one of his primary objectives was to uplist ECIG to the NASDAQ where he could get more favorable institutional investment and conventional financing as opposed to the toxic financing deals that OTC traded stocks have available such as debt conversions and stock dilution. As we know, the minimum initial price for a stock to be listed on the NASDAQ is $4.00 (with some exceptions); this stock cannot achieve that minimum entry price level unless it attains the minimum pre-reverse split price of 0.20.
The mathematical calculation is as follows:
-- Minimum pre-reverse split price: 0.20
-- Maximum reverse split ratio allowed under revised proposal: 1/20
0.20 X 20 = $4.00
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