Seeing the value - missing the risk
some of you older posters know me. And I have not been popular of late, because I try to take a realistic approach to this investment. some think that negative. I don't. So let me be brief here in my point. I think Wave's technology and vision offers tremendous value in security and privacy. So that's not at question. What is at question, and what has always been at question, is who wants this level of security. This kind of security could change the way businesses have access to customer data. Meaning, business customers who might use this technology can essentially lock out external entities from accessing their data - making access a privilege and need to know basis only. But what about these company's customers? If they had access to the same, they could essentially purchase goods without sharing their personal data. They could gain access to healthcare without the payer knowing anything more than their ability to pay - not who they are.
So think about it - social media (twitter facebook, etc.) all offer these businesses needed demographic information, and way more personal information that something run with a TPM chip and Wave might allow. What business wants that? If business begins to adopt this in mass, it's only a matter of time before customers get access to the same security capabilities and begin to lock big businesses out of their personal data. That eliminates targeted customer marketing. That eliminates targeted advertising. That eliminates regional analytics and decision support to help gain market share.
who wants that? It might be great stuff, but the only entities I see adopting this are military and government entities. When the public gets a hold of this architecture the whole way companies interact with their customers will change for the worse. Therefore, the risk of not using this technology is less than the reward gains from not adopting it.
hope all are well.
AI
