InvestorsHub Logo
Followers 3
Posts 177
Boards Moderated 0
Alias Born 10/10/2011

Re: Nikodemos post# 271365

Wednesday, 01/21/2015 11:05:38 PM

Wednesday, January 21, 2015 11:05:38 PM

Post# of 380512
Niko, you've done some awesome DD, it's much appreciated!

I agree, the 4k market is still in the early stages and there's some huge potential, especially since NTEK is focusing on purely 4k content. It's a niche market that does need to be filled and NTEK has the opportunity to do that. They have tons of talent on their staff/board with industry leaders and experts, but how committed are they if they can't execute basic customer acquisition and branding?

Lastly, BE MINDFUL...Some folks talk about NTEK as if they must
DETHRONE Netflix to be successful. Market research suggests that
UltraHD/4K is a HUGE BUSINESS & NTEK only need a VERY SMALL PIECE
of it to be WILDLY SUCCESSFUL for shareholders...And, as earlier
noted, NTEK has multiple other divisions with HUGE UPSIDE as
well.



I agree, NTEK doesn't have to be Netflix to be successful, but they do need to get some brand recognition plans in place. BB promos, the CES stuff was all awesome and with a DECENT plan for capitalizing on all that marketing, UF could grow quite a bit. Does it concern you that NTEK hasn't done this? Or thoughts on why they haven't done this yet?

I know you say UF needs to get on all TVs first, but this would be a HUGE opportunity cost for NTEK. They should be testing marketing plans (I mentioned man-power marketing in a previous post) to acquire customers on Vizio TVs, get people excited about UF on Facebook (most of their posts seem geared towards investors and touting their accomplishments, not getting followers excited about content, ie getting people to use the app more), and designing email marketing campaigns for anyone who has signed up for the app. Then once those tests are done, NTEK can apply those principles to acquiring customers on Samsung, Sony, and other TVs. (I'm only saying test it on Vizio because it's the only TV I can verify, they should test campaigns on all TVs where UF is currently available)

Have you seen any steps being taken for customer acquisition? Or have any thoughts on how you think they'll do it once they get on all the TVs?

To address the other divisions - I have a feeling they're all resource drains at this point (except for 4k studios). The potential is there for those divisions as well, but drains nonetheless. Spinning off the gaming division was a smart choice as long as they're doing it honestly, which I'd love to trust them on this but the transparency level isn't quite there to blindly trust what they state as intentions.

Your DD is extremely valuable as you've obviously done quite a bit of it, which is why I'm asking these questions of you.