NorthWest Biotherapeutics Inc (NWBO)

[Astavakra]

Here's the scenario and a question:
We have the ASCO abstract now with no results, as per guidelines for trial in progress. We have the mysterious (to some, at least) delay in response from DMC on efficacy. LP has said that she is very encouraged with Direct trial thus far. We have a huge footprint at the ASCO meeting and are not planning to present the Mormon Tabernacle Choir in concert (I don't think).
So, if you were LP&Co and had some game-changing news to release, and if you weren't bound by any restrictions imposed by ASCO or whomever, when would you do it? Would it be May 15, two weeks before your big show? One week? At the event itself? What makes sense?
I don't have an opinion. I'm merely posing the question.