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AIAD falls into the Non-Accelerated Filer Category which gives them 90 days (end of March) after the Fiscal Year ends to file their 10K. They're also allowed to file a NT which would give them an additional 15 days.
The AIAD share price increase the first week of February of 2023 was due to the PR they released regarding the implementation of ChatGPT into their platform. There was heavy interest during that time in the overall investment markets relative to any company in the AI arena. The .028 share price on February 6, 2023 does represent their intraday high dating back to March 30,2022. Since the February 6th 52 week high AIAD has only traded fractionally above a penny on a couple occasions which was only maintained for several days.
There has been very little news released from AIAD since the April 11, 2023 announcement of the Securities Purchase Agreement with Tim Dunn's Hexagon Partners Investment Company and the addition of Brad Parscale more directly positioned back in the fold as well as Tom Hicks & James Renacci being added to the Board. It's understandable there would be some major redirection taking place as a result.
Shortly after the announcement Kevin Myers, AIAD Chief Product and Marketing Officer and Derrick Mains, CEO of the Process Fixer collaborated on the 4-part Realm Of Possibilities Podcast that were conducted back in June/July of 2023. In the 3rd episode about 8 minutes in Kevin and Derrick are discussing the role of CMO's and Kevin makes the reference of just being entrusted with 10M dollars and 100,000 of it going towards the building of awareness. I couldn't tell if he was talking hypothetically in regard of CMO's in general or if it was more directly related to his new responsibilities under the new regime. I thought the 10M figure was telling since the SPA with Hexagon Partners is an initial investment of 5M with the option of 2-tranches totaling 4,250,000.
AIAD has also recently partnered with the Marketing Artificial Intelligence Institute (end of October 2023) in putting together a white paper publication entitled "AI for Advertising Blueprint." The blueprint provides a comprehensive overview of how brands and advertisers can leverage artificial intelligence (AI) to optimize ad campaigns, save budget, and boost results. Anyone registering to receive a copy of the publication via the website would have had a follow-up by E-mail from a representative of the AIAD sales team. In my personal case it was a gentleman named Ben Fichtenbaum. His LinkedIn page lists him as an Omnichannel Marketing, Brand & Product Strategist and advisor with AIAD since August of 2023. In his E-mail to me it listed him as the Director of Sales with AIAD.
I was also noticing on Kevin Myers Twitter page he posted the following on December 9, 2023: "And we have to create a proposal for Grimaldi’s for “platform only” with ala Carte media buying and creative services and influencer marketing."
I thought I'd also mention a connection that could be considered relative to Jerry Hug's Twitter message he posted awhile back regarding TBN "Trinity Broadcasting Network." Jerry Hug mentioned them being a significant client and shortly after it appeared, it was removed. The interrelation I find interesting centers around the same time frame when the SPA was agreed upon (April 2023). During that time AIAD's Chris Lynde, Executive Vice President of Strategy and Execution became affiliated as referenced via his LinkedIn page as the Trinity Broadcasting Network--SVP, General Manager - Trilogy Analytics--(Building the audience graph and technology platform that will power the next 50 years of TBN's dominance as the world’s largest and most-watched faith and family broadcaster. With more than 30 global networks and streaming platforms, TBN reaches more than 175 nations with inspirational programming 24 hours a day in 17 languages.) Coincidence?
https://ir.aiadvertising.com/company-information/executive-team
https://www.linkedin.com/in/clynde/
Just bits and pieces I've been able to scrounge. Thought I'd share. Will any of this lead to additional revenue gain? 2024 should tell the tale.
Trump’s Digital Guru Is Back, This Time With a Powerful New Texas Ally
Brad Parscale is all in on artificial intelligence, and the right-wing billionaire Tim Dunn is now his biggest benefactor.
Like the apex salesman he is, Brad Parscale is pitching me his new company—which is really his old company, but more on that in a moment. He’s explaining how he intends to use artificial intelligence to supercharge advertising. All kinds of advertising. Parscale, who became a well-known national figure as the digital director for Donald Trump’s 2016 campaign, says he’s done with the bright glare of presidential politics, but even here, discussing the nuts and bolts of his business, he can’t help himself—there’s a deep political undercurrent.
“I think there’s a lot of patriot companies who want an agency that’s a non-woke, Christian-based agency that wants to help grow their businesses,” he says. “I think AiAdvertising could be a leading company, delivering that service.”
A decade ago, Parscale was laboring in obscurity at a San Antonio firm that created websites and logos for businesses including local plumbers and gun shops. After the 2016 election, the national media swooned over his use of Facebook ads to target voters, helping motivate them to either vote for his candidate or stay home and not support Hillary Clinton. Parscale—a bearded six-foot-eight figure who appears capable of entering a mixed martial arts cage and emerging victorious—welcomed much of the attention. But like many who attach themselves to Trump, his meteoric rise eventually fizzled. He was fired as Trump’s reelection campaign manager in 2020. Along the way, he sold his company to CloudCommerce Inc., which later changed its name to AiAdvertising.
Now he’s returned to Texas. AiAdvertising brought Parscale back last year, signing him to a consultant deal that pays $10,000 a month, plus another $120,000 a year in stock. Not long after, Parscale recruited a deep-pocketed new investor into the company: Tim Dunn, a Midland billionaire and right-wing Christian nationalist who runs one of the largest oil companies in Texas. Dunn has become arguably the most powerful financier of Texas Republican politics and is a major supporter of Ken Paxton, whose impeachment trial begins soon. Dunn funds and works with an extensive web of groups that, among other priorities, advocate for school vouchers and promote the expansion of fossil fuels.
So what does Dunn want from Parscale? For that matter, what does Parscale want from Dunn?
Parscale moved to Midland in January, buying a new home on a quarter-acre lot. The house is in a neighborhood on the north side of town, just around the corner from the Midland Bible Church, where Dunn preaches some Sundays, and near the gated compound where Dunn lives in a sprawling mansion across the street from homes owned by his adult sons.
According to Jerry Hug, the chief executive of AiAdvertising, the company wasn’t looking for a new investor until Parscale broached the idea. “Brad is one of the smartest marketing minds on the planet,” said Hug. “And he approached us wanting to help accelerate the growth of the company with what I would call very friendly, patient capital.”
In April, Dunn purchased a 40.6 percent stake in AiAdvertising for $5 million through a Dunn family investment vehicle called Hexagon Partners. Hexagon also has the right to invest another $4.25 million. Parscale consulted with Dunn on the deal, according to filings with the Securities and Exchange Commission.
Hug told me that AiAdvertising will use artificial intelligence to build targeted ad campaigns. “Personalization is the key to success in digital advertising going forward,” he said.
Essentially, this is an evolution of the work Parscale did for Trump. In a 2018 interview with 60 Minutes, Parscale explained how he could use digital tools to precisely target undecided voters. “I can find fifteen people in the Florida panhandle,” he said, a method that is far more cost-effective than television ads. The company plans to use AI to amplify that model, rapidly building “hyper-personalized campaigns” so that the messages voters see will increase in frequency and be even more specifically tailored to their interests, prejudices, and fears.
Hug says AiAdvertising will primarily sell its services to commercial enterprises. But he didn’t rule out using the tool to disseminate political messages. “It’s relevant for politics, certainly. And if we get political opportunities, we will take them,” he said.
Researchers have warned about the harmful impacts of highly personalized political ad campaigns, particularly given the lack of accountability and transparency about who exactly is funding the ads. The emergence of AI-powered ad platforms could drive down costs, making it possible for these tools to be deployed much more widely, even in a school district contest.
Whatever troubles this may portend for democracy, creating these tools is potentially big business. Thus far, AiAdvertising has not reaped many gains. In its last public filing, for the first three months of 2023, it reported an $883,000 loss. Its stock, which trades as an over-the-counter security, was selling for less than a penny on August 31. Its 52-week high was 2.8 cents. But Parscale said he’s convinced there is growing interest in companies that align themselves with Christian values. “I think the patriot economy is surging in America,” he said. “I think you’re seeing it happening this year, and you’re going to see it grow even more in 2024.”
https://www.texasmonthly.com/news-politics/trump-brad-parscale-tim-dunn-artificial-intelligence/
Couple articles entangled in the WWW that will lend some insight to the last PR in relation to the CLWD/now AIAD subsidiary Data Propria and Genus AI connection.
https://wsiegelman.medium.com/social-media-and-influence-companies-related-to-the-trump-russia-story-44fc3b5852c0
https://wsiegelman.medium.com/chart-scl-and-cambridge-analytica-active-and-related-companies-2020-6f38e2e3100c
All the new hires that have been made public since the beginning of 2021:
Jonathan Romano, Exec. V. P. of Global Sales
Jessica Pomerantz, V. P. of National Sales
Chris Lynde, Senior V. P. of Client Strategy & Execution
Whitney Arnold, Senior V.P., Customer Success
Libby Morris, Creative Director
Janet McGrath, Sales Director
Joyce Sebastian, Sales Director
Kimberly Cheever, Sales Director
Scott Thornton, Sales Director
W. Scott Adams, Sales Director
Taylor Callahan, Sales Director
Traci Lorio, Ad Tech Sales Director
Victoria Richardson, Director of Marketing
Brett Baker, Director of Data Operations
Kevin Lerch, Digital Business Analyst
Marianna Daknis, Market Development Representative
Chris Puckett, Ecommerce Marketing & Growth
Sarah Day, Client Success Manager
Jennifer Disbrow, PR & Social Media Manager
Alyscia Zulauf, Human Resource Manager
Matthew DeBoer, (IT) Director
Dr. Aqeeb S., Data Scientist/Analyst
Jasper Pena, Full Stack Developer
Christopher S., Full Stack Engineer
Aaron Cervantes, Senior UX/UI Designer
Josh Anderson, Senior Director Product Engineer
Suzanne Buys, Senior Digital Media Manager
Julie Parkinson, Creative Content Marketer
Billy Greer, Content Writer
Dustin Wenger, Videographer, Photographer, Creator
Pornpuk Pornprathanwech, Graphic Designer/Visual Communication
Alerys Ortiz-Amador, Graphic Designer & Illustrator
Rebecca Latham, Graphic Designer
Madeline Ritter, Digital Production Designer
RECENTLY UPDATED AIAD COMPANY INFORMATION:
Most of the new information, for those who have read this in the past, can be found in BOLD print.
Thought I'd take some time this weekend to update a post I've submitted periodically that encompasses details that have appeared in Company related information which includes: AIAD's Company website, PR's and disclosures that I have come across over the last 21 months as part of my due diligence concerning AIAD. My intent is to assist potential and current investors in making the evaluation process easier on whether or not to take a position or add to one's current holdings.
Back in August of 2017 Cloudcommerce, (now known as AIAdvertising), made a couple acquisitions which led to the establishment of a new subsidiary named Data Propria which was launched on February 1st 2018. The key component related to the acquisition back in 2017 and the eventual development of the new subsidiary was the employment of four former Cambridge Analytica staffers.
Quotes from the Cambridge Analytica Website:
"Communication has changed. Blanket advertising no longer provides viable ROI for every campaign. Big data revolutionized the way organizations identify and locate their best prospects. But data alone isn't enough. Cambridge Analytica is building a future where every individual can have a truly personal relationship with their favorite brands and causes by showing organizations not just where people are, but what they really care about and what drives their behavior."
"At Cambridge Analytica we use data modeling and psychographic profiling (Behavioral Science) to grow audiences, identify key influencers, and connect with people in ways that move them to action. Our unique data sets and unparalleled modeling techniques help organizations across America build better relationships with their target audience across all media platforms."
Sound familiar? (Below is a link to the launching of "SWARM"--what we know now as their Artificial Intelligence Driven proprietary SaaS (Software-as-a-service) Platform) which is powered by machine learning and artificial intelligence (AI). The unified platform allows marketers to leverage machine learning and AI technology to develop, manage, and implement digital advertising campaigns more effectively. Services of the platform include: the automation of persona development, the ability to dynamically render and predict creative assets, automating look-a-like audience curation, omni-channel activation, and real-time performance management.
https://finance.yahoo.com/news/cloudcommerce-announces-swarm-070500028.html
Back on February 6th, 2022 Brad Parscales took part in a broadcast posted on twitter (link below) featuring AIAD called "VIP week in review" and he discusses the AIAD SaaS Platform. I include some of the excerpts specifically pertaining to the Platform:
Brad Parscales describes AIAD's platform as a full wrap around circle of software that can be connected to your CRM (Customer Relationship Management) process or data clouds. You can actually build your personas, your customers and it'll find customers. It will automatically build the ads through AI and it'll actually place them on the Omni-Channel Programmatic Advertising. The AI (Artificial Intelligence) platform will efficiently analyze seamlessly everything that's happening with the responses all the way down to the color level. What BP had 100 employees doing, which represented hundreds of millions of dollars of advertising back in 2016, has been fully automated now. Essentially allowing a mid-sized or larger company not to hire A multi-million-dollar ad agency. A Company can now enable their software platform and completely advertise increasing their KPI (Key Performance Indicators) and ROA (Return On Assets) by automating their entire stack in-turn rapidly create ads. BP further explained, in the 2016 election the stage of the development of the software back then allowed them the means to create 5.2 million ads compared to the opponents 66,000 ads. Back then part of the actual ad creation process was done by 100 people in the San Antonio offices which has completely changed now, due to the completion of the Full SaaS AI-Driven Platform.
Some of the other points of emphasis he touches on relative AIAD Technology Platform include:
Omni-Channel capabilities which means compatible with Google, Facebook or other Omni-Channel Programmatic platforms applying across anything addressable. Creating a unique feature represented by the ability to move ad budget in milliseconds to whichever platform is generating the most interest due to the programmatic API (Application Programming Interface) feature.
BP mentions how undervalued AIAD is currently. He thinks it's going to take a couple quarters for the revenues to get up and how he could see this Company generate 400 to 500M in AD revenue quickly. The target client would be those that spend 200 to 300K a month on advertising and who normally overpay AD Agencies for 30 creatives a year when AIAD's Platform has the capability of creating 30,000 a night.
https://twitter.com/i/spaces/1YqKDqbLXaDGV?s=20&t=4VCKmvENOLiWYPmhYe7mtQ
Since the advent of the internet. . . businesses, companies and corporations have accumulated a monumental amount of customer first party data. It's estimated that in the U.S. there are somewhere close to four or five thousand data points on every individual. This degree of digital foot printing is a gold mine leading to significant revenue growth for those that can disseminate and incorporate this information in the most efficient manner. The only problem is the enormous cost to try and develop a method internally to try and accomplish this objective. This is where AIAD comes in:
SWARM was developed based on the concept of first-party data resources which is information directly related to an enterprises customer that comes directly from its own sources. It’s incredibly important when it comes to building customer personas and behavioral profiles. Which eliminates the reliance on the use of browser cookies. The SWARM platform uses AI to manage “personas."
A persona is a proxy for a brand’s target audience. A proxy represents someone who has the same interests, priorities and concerns as the brand’s buyers. Within the brand’s target market, there are several ideal customer profiles, and each ideal customer profile could have a multiple number of personas. Developing these personas is based on extensive research and requires the use of artificial intelligence and machine learning tools.
For brands of all types, artificial intelligence, through the invention on how persona building works will make buyer personas more valuable than ever by developing them to be precisionally accurate and personalized.
SWARMS AI driven platform is capable of collecting and analyzing prospect and customer data on a massive scale; delivering accurate, human-like associations from a vast array of data; fine tuning the digital experience for customers; and continually updating all personas in real time. The entire process is automated and can interface with existing marketing stacks.
A couple AI technologies added to the SWARM tech stack over the last year worth noting that has resulted in further refinement of the SWARM platform:
Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign.
By adding Patter89 to its growing tech stack, AiAdvertising's SWARM will allow the Company’s clients to know why some creative elements work better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900+ creative dimensions of a client’s ads. It will cross-analyze billions of Facebook advertiser data points, within its proprietary data set.
Also, the addition of the WRENCH.AI customized personalization engine to enhance the Company’s AI-enabled SWARM platform. Adding this critical AI -driven component will allow the Company to speed the development of SWARM to dramatically reduce the cost of advertising.
Using machine learning and artificial intelligence, WRENCH.AI makes it easier for advertisers to harness the power of their data to automate the process of creating personas to optimize marketing and advertising efforts. Allowing to further develop SWARM to integrate with customer relationship management (CRM) tools to translate the data into insights that will help inform the creative direction in order to deliver highly targeted and personalized ads.
Information released through AiAdvertising PR's directly pertaining to client feedback regarding the AI-Driven SWARM platform performance:
SAN ANTONIO, June 25, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that it signed a new client, Desert Mountain, to help them increase club membership and home sales.
The agreement calls for a multi-phase approach beginning with audience data discovery and analysis, followed by creation of several custom ad concepts (both video and static) culminating with a highly targeted digital advertising strategy.
“We have been looking to consolidate all of the capabilities needed to execute a data-driven marketing strategy under one roof,” said Kim Atkinson, Director of Marketing and Communications at Desert Mountain. “AiAdvertising’s solution fits our needs perfectly. We’re off to an exciting start.”
“Digital advertising is a multidisciplinary practice. We are seeing more and more customers coming to AiAdvertising because we are a ‘one-stop shop’ that can deliver audience data analytics, data-driven creative design, and fully managed campaign execution,” said Andrew Van Noy, CEO of AiAdvertising. “Our integrated solution of software and services is perfectly positioned to capture market share. We look forward to a very productive relationship with Desert Mountain.”
The data analytics component of the solution is powered by SWARM, AiAdvertising proprietary audience intelligence technology.
SAN ANTONIO, Nov. 12, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced the successful results of its work with one of the nation’s leading charter schools.
The school hired CLWD with the #1 goal of increasing positive community awareness of its unique approach to education when compared to other options within the state. Leveraging its flagship SWARM solution AIAD used timely targeted digital messaging focused on the custom audience segments or “personas” identified using artificial intelligence and behavioral science now embedded SWARM.
The school’s website traffic and engaged users skyrocketed by 133% when compared to last year; the school saw a 46% lift in positive stories about its brand when compared to last year; users consumed in excess of 10,000 hours of video highlighting the brand and its core values; an the school experienced a 215% lift in new enrollees
“I am really proud of the measurable results we are delivering for our Clients”, said Andrew Van Noy, AiAdvertising CEO. “Although still in its infancy, SWARM is proving to be a game changing solution for us given our ambitious plans to invest in and improve it using Artificial Intelligence and Machine learning.”
SAN ANTONIO, March 30, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a leading provider of digital advertising solutions, today announced that its AI-driven SWARM platform is onboarding new clients across multiple industries, such as mortgage lending, solar panel installations and heavy equipment rental.
“During the last six months, our AI-driven SWARM platform has exceeded expectations for every single new client. Our goal is to potentially reduce the cost of each test advertising campaign by as much as 50%.”
“Based on our past experience, we expect SWARM to win each and every battle,” Mr. Van Noy continued. SWARM analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns.”
SAN ANTONIO, April 16, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. SWARM tested 90 ad variations leveraging a mix of images, headline and body copy. The content was tested against the client’s Jeep Owner audience in Facebook and optimized for conversions. The top five ad combinations were implemented and started running on March 2. The campaigns were structured around Jeep Wrangler landing pages. A 143% increase in conversions means that the client is in a very favorable position of dramatically increase its top line revenue.”
SAN ANTONIO, June 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, is well-positioned to benefit from the total global industry sales and marketing opportunity forecast to exceed annual revenue of $5.9 trillion.
“Our timing couldn’t be better,” said Andrew Van Noy, AiAdvertising CEO. “The market opportunity to apply artificial intelligence to marketing and sales is exploding worldwide. Marketers know that using artificial intelligence is the fastest way to accelerate revenue growth.”
Mr. Van Noy concluded, “Our current SWARM solution has been well accepted by our clients. However, we are moving very rapidly to develop SWARM into a fully cloud hosted (SaaS) software-as-a-service platform that will harness the power of artificial intelligence, machine learning, natural language processing and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.”
SAN ANTONIO, June 22, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, reduced media costs by more than 60% for Energy in Focus (public advocacy group associated with Berry Corp. (BRY) an AIAD client), a web-based platform that showcases diverse information on energy in California. Based on the first-round results, the client has committed to a second round.
Energy in Focus turned to AIAD to better understand which creative initiatives would be best for their different audiences, such as b2b partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used artificial intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.
Now, AIAD is under way with a second round. SWARM will perform optimization and then scale to new news sources. Also, insights gained from the campaign will be shared with the client to help identify media content that will be relevant to its various constituents.
“SWARM has yet to fail us or any of our clients. To date, every test or initial campaign has led to a follow-on engagement. Also, another benefit of using artificial intelligence is that SWARM learns as it goes. And, unlike the human mind, its learned knowledge is indelible.”
SAN ANTONIO, Sept. 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a technology driven provider of digital advertising solutions, today announced that it received in partnership with HOLT CAT the 2021 Construction Industries Excellence in Marketing Award. The Company used its AI driven SWARM solution to increase performance of its Advertising investments by aligning its efforts to newly created Personas for a more personalized and authentic customer experience.
Jason Smith, Senior Director of Marketing and Digital for HOLT CAT elaborated on the core reason this effort was recognized. “We launched a new digital advertising campaign with AiAdvertising to help us better serve our customers, drive new leads and measure its effectiveness. We leveraged the AI in SWARM’s Platform to communicate with our customers when and where they want to be reached. With the data we were able to create personas, identify like-minded audiences, predict which creative resonates best, and measure the campaign messages that influenced and directly attributed to sales.”
Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
Kevin Myers, Chief Product & Marketing Officer of AiAdvertising. , “We are making great progress in transforming our business into a true technology driven company and are extremely pleased that our SWARM solution continues to deliver advertising results beyond client expectations. We are continuing to develop SWARM into a fully functioning Software-as-a-Service (SaaS) Platform, which we believe will allow us to prosper in what McKinsey Global Institute estimates to be a $5.9 trillion annual market for AI and other analytics applied to marketing and sales.”
Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
(Below is a link (posted to the message board by "Thoughtfulthinker") to an Investor Presentation on AIAD's website which lists some of their other clients)
https://docs.google.com/presentation/d/e/2PACX-1vT-JxrozBTxD0SiLwzxpG4Yi94du7so4gn4IMNLEqYbCL6qeQ_IDsW2biRhU4wwVY-30rX9qk22dnBg/pub?start=false&loop=false&delayms=3000&slide=id.p
Three other clients of note recently signed (two of which I might add were predicted by "Thoughtfulthinker" prior to the official announcements:
CTE Carolina CAT
https://twitter.com/Go_AiAd/status/1479498815770087430/photo/1
O'Neill Marketing
https://twitter.com/Go_AiAd/status/1483529913378299905/photo/1
Riggs CAT of Arkansas
https://twitter.com/Go_AiAd/status/1488995646254235651/photo/1
Other notable activity in 2021 and 2022:
February 2021 -- The closing of a registered direct offering under a (SPA) securities purchase agreement with an institutional investor raising 10M in capital.
April 2021 -- Announces its recent infusion of additional capital will allow the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven software as a service (SaaS) platform.
(In the latest 10Q for the 3rd Quarter ending 9/30/21 submitted 11/15/21 on page 38 the following statement can be found: "The platform is currently being sold as a SaaS solution.")
June 2021 (GLOBE NEWSWIRE) -- announced plans to file patent applications to protect its novel use of artificial intelligence (AI) and natural language processing (NLP) to reduce the cost of advertising as it continues to transform into a tech company.
“Simply put – a robust patent process adds enormous value to a tech company,” said Andrew Van Noy, AiAdvertising CEO. “And our continuing development of SWARM, our AI-driven advertising solution, is a cradle of a number of technology breakthroughs which we plan to protect with patent applications. We believe that building a patent portfolio will give us a durable competitive edge in our industry.”
Mr. Van Noy concluded, “SWARM continues to perform well in the marketplace and our company continues to attract new clients over a broad range of industries. We are also developing a robust new business pipeline of both brands and agencies resulting from our new sales hires in NY, LA, and San Francisco."
July 2021 -- AiAdvertising (AIAD) announce that Jonathan Romano has joined the Company as Executive Vice President of Global Sales.
Mr. Romano is an accomplished digital video ad sales leader with a consistent track record of building and training world-class sales teams. He previously served as VP of Sales & Agency Development, North America for SpotX (acquired by Magnite Inc. which trades on the NASDAQ) and VP Eastern Sales for YuMe.
December 2021 -- AiAdvertising (AIAD) announced that Chris Lynde has joined the Company and will serve as Senior VP of Client Strategy & Execution.
Mr. Lynde’s extensive background includes senior leadership roles at some of the nation’s largest marketing and information services organizations including MDC-Partners, Equifax Marketing Services and Experian Information Services. Most recently, Mr. Lynde was a Senior Strategist and Team Lead on Google’s Marketing Solutions team responsible for advertising strategy and optimization. At Google, he oversaw a team that consisted of 15 Strategists, 450 agencies, 1,800 advertisers and $225 million in ad spend.
February 10, 2022 PR:
"ipCapital Group", an affiliate of ipCreate.
https://finance.yahoo.com/news/ipcapital-group-joins-aiadvertising-team-080100838.html
Peter Holden is the founder of ipCreate
https://finance.yahoo.com/news/cloudcommerce-taps-top-artificial-intelligence-070100333.html?.tsrc=rss
John Cronin is the Managing Director and Chairman of ipCapital Group and Chief Executive Officer and Chairman of ipCreate.
About ipCreate:
ipCreate is an intellectual property creation, acquisition and development company. (IP "intellectual property" is a work or invention which a company has rights to for which they may apply to patent--in AIAD's case it would be persona automation, predictive creative, and machine-generated video ad curation.) The power of ipCreate's business model lays in its ability to provide patent holders with a diverse spectrum of monetization options (leveraging patents within an intellectual property portfolio would enable AIAD to establish licensing programs that could generate significant revenue streams over time.) ipCreate can increase the value of their clients' portfolios by developing and acquiring strategically complementary patents. ipCreate will also generate new intellectual property ("IP"), acquire and further enhance foundational IP into focused portfolios for sale, license, litigation or spin-off.
Staff hire's in 2021:
Jonathan Romano, Exec. V. P. of Global Sales
Jessica Pomerantz, V. P. of National Sales
Chris Lynde, Senior V. P. of Client Strategy & Execution
Whitney Arnold, Senior V.P., Customer Success
Libby Morris, Creative Director
Janet McGrath, Sales Director
Joyce Sebastian, Sales Director
Kimberly Cheever, Sales Director
Scott Thornton, Sales Director
W. Scott Adams, Sales Director
Taylor Callahan, Sales Director
Traci Lorio, Ad Tech Sales Director
Victoria Richardson, Director of Marketing
Marianna Daknis, Market Development Representative
Chris Puckett, Ecommerce Marketing & Growth
Sarah Day, Client Success Manager
Jennifer Disbrow, PR & Social Media Manager
Alyscia Zulauf, Human Resource Manager
Matthew DeBoer, (IT) Director
Dr. Aqeeb S., Data Scientist/Analyst
Jasper Pena, Full Stack Developer
Christopher S., Full Stack Engineer
Aaron Cervantes, Senior UX/UI Designer
Josh Anderson, Senior Director Product Engineer
Julie Parkinson, Creative Content Marketer
Billy Greer, Content Writer
Dustin Wenger, Videographer, Photographer, Creator
Pornpuk Pornprathanwech, Graphic Designer/Visual Communication
Alerys Ortiz-Amador, Graphic Designer & Illustrator
Rebecca Latham, Graphic Designer
Madeline Ritter, Digital Production Designer
AiAdvertising, Inc. (OTC: AIAD), (Nov. 4th 2021 PR) a technology driven provider of digital advertising solutions, today announced that it has strengthened its board by adding three independent directors who have deep industry experience. With these three independent board members, the Company has fully established Its Audit Committee, Compensation Committee and Nomination and Corporate Governance Committee in preparation for the future growth of the business.
October 2021 -- AiAdvertising (AIAD), appointed Richard Berliner to serve on the Company’s Board of Directors. Mr. Berliner has been Chairman and Chief Executive Officer of Fifth Gen Media, Inc., a marketing and publishing company, owned by Mr. Berliner since 2016.
October 2021 -- AiAdvertising (AIAD), appointed Virginia “Rosie” O’Meara to serve on the Company’s Board of Directors. Mrs. O’Meara has been Chief Revenue Officer at GroundTruth, a location-based marketing and advertising technology company, since October 2020. Mrs. O’Meara was Senior Vice President of GroundTruth’s Platform Self-Serve business from October 2019 to September 2020. Mrs. O’Meara was Vice President.
November 2021 -- AiAdvertising (AIAD), appointed Mark Fruehan to serve on the Company’s Board of Directors. Since September 30, 2021, Mr. Fruehan has served as Chief Executive Officer of First Screen of the Americas, which offers digital first brands and content creators' alternative distribution and billing mechanisms to monetize content. From July 2020 to June 2021, Mr. Fruehan was Chief Revenue Officer of Tradeswell, the leading AI-driven eCommerce solution, which helps brokers and resellers sell on Amazon, Walmart, and Target. Prior to serving as Chief Revenue Officer at Tradeswell from April 2018 to July 2020, Mr. Fruehan served as President and Chief Revenue Officer at Verve Group, a Media and Games Invest SE portfolio company (Berlin) and a privacy-first omnichannel ad platform offering programmatic solutions that connects advertisers and publishers to people in real time.
“We are thrilled to welcome Rich, Rosie and Mark as the newest members of our Board of Directors,” said Andrew Van Noy, CEO of AiAdvertising, Inc. ”All three of these individuals have an enormous depth of experience that will be invaluable in helping guide and direct our business in the next stages of our growth. Their strategic oversight will further professionalize our business and its management and will help us to grow aggressively in the future. These are really exciting times in the ad tech industry, and we believe our SWARM artificial intelligence platform can play a significant part in the recently disrupted markets.”
Also of note: three executive officers along with the three new independent Board members were issued stock options recently filed on 2/8/2022 with the exercise price of .0295.
Financials as of 02/11/2022:
Revenues:
4th Qtr 2020 -- 1,722,474
1st Qtr 2021 -- 1,624,520
2nd Qtr 2021 -- 1,996,602
3rd Qtr 2021 --1,779,948
4th Qtr 2021 -- will be posted in the 2021 (10K) expected to be released on or around March 15, 2022. (It should also be noted in the last 10Q the following statement can be found on pages 42 & 43: (Due to the nature of how we have built our platform, we anticipate our future revenue mix to come from 1). Client onboarding fees, 2). recurring SaaS (software as a service) fees for use of the platform and 3). Advertising fees that will run through the platform. We anticipate starting to see this revenue transition in Q4 of 2021, and for the total transition to our SaaS revenue model to be complete in 18-24 months. We believe that the drastic change from professional service revenue to SaaS revenue will increase the value of our company and its stock.)
TTM (Trailing-Twelve-Month) Revenues: $7,123,544
O/S Total: 1,055,556,518
Market Cap: 36,944,478
Sales Multiple: 5.2
Cash on Hand: 4.6M (end of 3nd Qtr)
(Reference in last 10Q on page 50: "The Company’s current cash is sufficient to sustain the Company’s operations for approximately 18 months without additional borrowings.")
Other worthwhile links to check out first posted to the board by "Thoughtfulthinker" include:
Recent interview by "Millenium Live" of AIAD's Chief Product and Marketing Officer, Kevin Myers:
https://www.youtube.com/watch?v=wdfqfnlS3Zo
Upcoming:
The MAICON 2022: AI in Action Series starts next week and on Tuesday, February 15th, Kevin Myers, Chief Product and Marketing Officer of AIAD will be demonstrating the AIAD Platform using real client examples. There will be a significant amount of potential new clients as well as equity analysts registering. This type of presentation layout makes for the perfect "pitch deck" format in order to impress/convince potential investors.
https://www.marketingaiinstitute.com/ai-in-action-feb-2022?utm_campaign=MAII%3A%20AI%20in%20Action&utm_content=196633512&utm_medium=social&utm_source=twitter&hss_channel=tw-769616948522946560
Also:
AIAD will be participating in the The MarTech Conference®: Online March 29-30, 2022 which will provide significant exposure when you take into consideration the lineup of those "Brands" in attendance.
https://martechconf.com/spring/
And the newly updated AIAD website which presents an exceptional overall profile of the Company:
https://www.aiadvertising.com/
Thought I'd cover certain aspects relative to the topic of the "potential" reverse stock split that have been floating around the message boards since the articles of incorporation were amended outlining such "potential" action.
Over the course of 2021:
AIAD has confirmed the completed transformation of its AI-driven SWARM application into a fully functioning, AI-driven software as a service (SaaS) platform, which is currently being sold as a SaaS solution.
During the last year or so they have released PRs noting specific clients along with recognized results which have exceeded expectations. They've made known an array of industrial segments utilizing their product and have recently announced agreements with O'Neill Marketing & CTE Carolina CAT. It should be noted they are working with two of the largest "CAT" (Fortune 100 Corporation with 500 dealerships globally and annual revenues of 50B) Dealerships in the country.
Over the course of the last half of 2021, they've been involved in an all-out hiring blitz which includes higher level positions such as (VP) positions, Sales and Marketing Directors along with support staff personnel such as office managers, human resources personnel, etc. which is a clear indicator a company is growing when the hiring goes beyond just essential staff positions.
This day and age there are so many ways to analyze growth within a company using various business metrics. Sophisticated data analytics tools can be utilized to measure essential and relevant growth indicators as a company hits specific milestones. In turn, allowing them to adjust more seamlessly in accordance to anticipate future demands.
With all that has transpired over the course of last year AIAD does not fall into the category of the typical triple zero stock-based entity accounting for "0" revenue, with 1 employee being the so-called CEO, floating a fictitious business plan producing PRs with vague content with primary source listings that can never be confirmed. With the only intent being, the diluting of the stock up to the oblivious 30B+ Authorized Share total which coincides with the eventual reverse split, rinse and repeat.
In the case of a company such as AIAD that is recognizing immediate measurable growth in an industry representing billions in potential revenue, an up-listing would be viewed in a very positive way. AIAD will essentially be moving up the stock market food chain as the company expands and becomes more successful. Creating a wider group of investors (Hedge Funds/Institutional Investors) that typically don't trade OTC-listed stocks due to policy that centers more around the lack of liquidity factor. Since major exchanges have stricter requirements which creates a better sense of transparency investors such as Hedge Funds and Institutional Investors will play an important role as AIAD grows in the further re-rating of its valuations.
Using a reverse split to obtain an up-listing to a major exchange and increasing the share price in order to meet qualifications is viewed in most cases as a very favorable sign for a company and is interpreted much differently than a company that is already listed on a major exchange and uses a reverse split to avoid being delisted.
At this juncture the reverse split by AIAD shouldn't be viewed as a negative event as it gives the Company the opportunity to vacate the OTC arena and join the ranks of peers on the major exchanges, increasing exposure and liquidity. Essentially meaning they'll be able to garner much needed attention from retail brokers and institutional investors as well as increasing their access to capital.
Other related comparisons worth noting:
They have done an excellent job procuring funding in 2021 by not going the typical OTC company route through the standard toxic, continual issuance, promissory note option by securing 10M in capital through a registered direct offering (Securities Purchase Agreement) with an Institutional Investor.
Which includes Investor X receiving 171,428,564 warrants with an exercise price of 4.54 cents as well as the Placement Agency receiving 10,714,286 warrants with an exercise price of 8.75 cents in place of cash.
Since securing the funding the O/S total has stayed in check over the last 3 Qtrs and in the last 10Q the following statement can be found "The Company’s current cash is sufficient to sustain the Company’s operations for approximately 18 months without additional borrowings."
In AIAD's case you can actually apply a respectable standard market measurement relative to companies on Major Exchanges due to the fact they're not your typical OTC equity representing a company that doesn't generate any revenues or have outstanding share totals in the area of the multi-multi billion range. AIAD currently has a price-to-sales ratio or sales multiple of 3.3 based on a TTM (trailing-twelve-month) revenue total of $7,123,544. Internet Software companies listed on Major Exchanges trade on average at an 11 multiple; SaaS (software-as-a-service) company’s trade on average at a 22 multiple; and one of the largest companies in AIAD’s space, The Trade Desk, currently trades at a multiple of 27 (and has been over 50 during the course of the last 52 weeks, prior to the recent overall market selloff.) Just as an example if AIAD was trading at those multiples the following share prices would apply: 11X’s = .075; 22X’s = .15; 27X’s = .184.
Bear in mind as the share price continues to appreciate AIAD can propose to amend the articles of incorporation in relation to the reverse stock split and change the ratio by going through the same process of approval by way of the holder of a majority of the voting power of the stockholders and fulfilling the formalities by filing the amendment with the Secretary of State Office.
You're quite welcome.
I just want to bring some perspective to the most important aspects of today's catalyst.
In the body of Brad Parscale's tweet he states: "AIAD Platform has finally automated the full stack of technologies used in the 2016 election that changed the world. Watch the customers stack up, now it is full AI based. So much more to come..."
The article in the link below (CLWD is AIAD now) represents the origin of what he means:
https://www.accesswire.com/500425/CloudCommerce-Launches-Data-Propria-Inc-Its-New-Data-Analytics-Division
Also, check out the website of the newest client:
https://oneillmarketing.net/
It's a very broad assumption on your part to think everyone's timing will be as bad as yours.
The best form of reference to go by is the information the company releases.
When referencing the last two 10Q's the differential Outvestor101 is referring to can be found under Shareholders' equity (deficit):
Page 5--2nd Quarter 10Q: 1,004,900,153 and
925,555,757 shares issued and outstanding
https://www.otcmarkets.com/filing/conv_pdf?id=15165771&guid=pGSwkFpcsZH3Oth
Page 4--3rd Quarter 10Q: 1,007,953,473 and 683,940,104 shares issued and outstanding
https://www.otcmarkets.com/filing/conv_pdf?id=15355329&guid=pGSwkFpcsZH3Oth
Coming up on two years now, I've been associated with this particular equity in terms of performing DD and shortly thereafter taking a position. I thought I'd take some time and share with you and the rest of those that frequent this thread some of what I've formulated as I've discerned information from public sources provided by the Company, along with the application of hindsight as it applies to share price movement over this course of time, and I think you'll find your profile of Investor X is probably very close to what you surmise.
One of the appealing aspects to this Company for me from purely an investment standpoint was its connections--(those individuals directly attached and whom they were/would be affiliated with just by way of association) which creates a tight knit community encompassing innovative technologies and significant capital funding sources. Take your pick: Cambridge Analytica; Data Propria; Parscale's Digital; Parscale Strategy; Matt Oczkowski; Brad Parscale; Donald Trump; Peter Thiel and all the upper echelons of corporate/political global hierarchy through these associations.
In your posts you make references found in Company disclosures that verify sizeable stock ownership being represented by a small contingency of individuals affiliated with the Company. Which makes sense when weighing the controlled/conservative pattern of share price movement over time affirming a small community of shareholders that own the majority of common stock with continued consolidation particularly over the course of the last 10 months. I'm sure many have asked themselves over the years why this particular equity isn't given the same share price appreciation concessions as many of the other companies that trade on the OTC Markets--(so many have had parabolic moves reaching heights of .50-1.00 or higher whose measurable fundamentals have paled in comparison to this particular Company). A case in point, relative to the example you have thrown out in one of your posts and I quote:
"Statement of Shareholders Equity: The large thing to note here is the significant increase in Common Stock. A large amount of this was due to the conversion of preferred stock to common stock, as well as warrants exercised and stock options exercised. This is likely because if they convert to common stock before prices increase they can avoid taxes that would be due when the stock price increases. As example of this would be if they had a warrant exercisable at 1 cent and convert to Common stock when it is valued at 1.5 cents, they would have a .5 cent gain, that they owe taxes on. If the price of common stock goes to 20 cents, they would owe, taxes on the 19 cent gain. When multiplied by millions of shares, it makes sense to convert before the price goes up."
Investor X would have to be very knowledgeable and have available resources to verify the sophistication of the technology and how it measures up within the competitive landscape. The fact they didn't even blink when it came to the continued share price decline surpassing the agreed upon exercise price as part of the agreement truly exemplifies the entity has a vast amount of capital at their disposal. I can certainly understand why you would throw a person like Peter Thiel, Palantir or someone along those lines hat into the ring. It would definitely be a very logical choice.
AIAD has made it very evident over the course of the last year they're ramping up in expectation of experiencing significant growth and those highly respected individuals already identified directly involved, along with investor X, seem to have very little doubt.
Correction on previous post A/S meaning "issued shares".
Shareholders' Equity (Deficit) last 10K and last three 10Q's:
4th Qtr 2020: A/S -- 683,940,104* O/S -- 419,638,507
1st Qtr 2021: A/S -- 924,338,167 O/S -- 683,940,104*
2nd Qtr 2021: A/S -- 1,004,900,153 O/S -- 925,555,757
Note: O/S increase from 1st to 2nd Qtrs of 241,615,653 -- Securities Purchase Agreement/Direct Offering:
142,857,143 -- Warrants to purchase shares of common stock
57,857,143 -- Prefunded Warrants to purchase shares of common stock
10,714,286 -- Placement Agent Warrants to purchase shares of common stock
28,571,429 -- Warrants to purchase shares of common stock
240,000,001 -- Total
3rd Qtr 2021: A/S -- 1,007,953,473 O/S -- 683,940,104*
(PRE 14C filings)--Beneficial Ownership increases:
Andrew Van Noy -- 6,575,343
Isabel Gongora -- 869,330
Kevin Myers -- 8,350,685
All Executive Officers and Directors as a group -- 15,795,358
Jerry Hug -- 16,438,356
Total -- 48,029,072
I appreciate the thoroughness of your clarification. It allows those individuals who don't want to take the time to properly research or doesn't possess the comprehension level to discern the information posted in the disclosures, related to the Securities Purchase Agreement/Direct Offering, a better understanding of what the present state is at this particular point in time.
RECENTLY UPDATED AIAD COMPANY INFORMATION:
Thought I'd take some time this weekend to update a post I've submitted periodically that encompasses details that have appeared in Company related information which includes: AIAD's Company website, PR's and disclosures that I have come across over the last 19 months as part of my due diligence concerning AIAD. My intent is to assist potential and current investors in making the evaluation process easier on whether or not to take a position or add to one's current holdings.
Back in August of 2017 Cloudcommerce, (now known as AIAdvertising), made a couple acquisitions which led to the establishment of a new subsidiary named Data Propria which was launched on February 1st 2018. The key component related to the acquisitions back in 2017, and the eventual development of the new subsidiary, was the employment of four former Cambridge Analytica staffers.
Quotes from the Cambridge Analytica Website:
"Communication has changed. Blanket advertising no longer provides viable ROI for every campaign. Big data revolutionized the way organizations identify and locate their best prospects. But data alone isn't enough. Cambridge Analytica is building a future where every individual can have a truly personal relationship with their favorite brands and causes by showing organizations not just where people are, but what they really care about and what drives their behavior."
"At Cambridge Analytica we use data modeling and psychographic profiling (Behavioral Science) to grow audiences, identify key influencers, and connect with people in ways that move them to action. Our unique data sets and unparalleled modeling techniques help organizations across America build better relationships with their target audience across all media platforms."
Sound familiar? (Below is a link publicizing the launching of "SWARM"--what we know now as their Artificial Intelligence Driven proprietary SaaS (Software-as-a-service) Platform) which is powered by machine learning and artificial intelligence (AI). The unified platform allows marketers to leverage machine learning and AI technology to develop, manage, and implement digital advertising campaigns more effectively. Services of the platform include: the automation of persona development, the ability to dynamically render and predict creative assets, automating look-a-like audience curation, omni-channel activation, and real-time performance management.
https://finance.yahoo.com/news/cloudcommerce-announces-swarm-070500028.html
Since the advent of the internet. . . businesses, companies and corporations have accumulated a monumental amount of customer first party data. It's estimated that in the U.S. there are somewhere close to four or five thousand data points on every individual. This degree of digital footprinting is a gold mine leading to significant revenue growth for those that can disseminate and incorporate this information in the most efficient manner. The only problem is the enormous cost to try and develop a method internally to try and accomplish this objective. This is where AIAD comes in:
SWARM was developed based on the concept of first-party data resources which is information directly related to an enterprises customer that comes directly from its own sources. It’s incredibly important when it comes to building customer personas and behavioral profiles. Which eliminates the reliance on the use of browser cookies. The SWARM platform uses AI to manage “personas."
A persona is a proxy for a brand’s target audience. A proxy represents someone who has the same interests, priorities and concerns as the brand’s buyers. Within the brand’s target market, there are several ideal customer profiles, and each ideal customer profile could have a multiple number of personas. Developing these personas is based on extensive research and requires the use of artificial intelligence and machine learning tools.
For brands of all types, artificial intelligence, through the invention on how persona building works will make buyer personas more valuable than ever by developing them to be precisionally accurate and personalized.
SWARMS AI driven platform is capable of collecting and analyzing prospect and customer data on a massive scale; delivering accurate, human-like associations from a vast array of data; fine tuning the digital experience for customers; and continually updating all personas in real time. The entire process is automated and can interface with existing marketing stacks.
A couple AI technologies added to the SWARM tech stack over the last year worth noting that has resulted in further refinement of the SWARM platform:
Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign.
By adding Patter89 to its growing tech stack, AiAdvertising's SWARM will allow the Company’s clients to know why some creative elements work better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900+ creative dimensions of a client’s ads. It will cross-analyze billions of Facebook advertiser data points, within its proprietary data set.
Also, the addition of the WRENCH.AI customized personalization engine to enhance the Company’s AI-enabled SWARM platform. Adding this critical AI -driven component will allow the Company to speed the development of SWARM to dramatically reduce the cost of advertising.
Using machine learning and artificial intelligence, WRENCH.AI makes it easier for advertisers to harness the power of their data to automate the process of creating personas to optimize marketing and advertising efforts. Allowing to further develop SWARM to integrate with customer relationship management (CRM) tools to translate the data into insights that will help inform the creative direction in order to deliver highly targeted and personalized ads.
Information released through AiAdvertising PR's directly pertaining to client feedback regarding the AI-Driven SWARM platform performance:
SAN ANTONIO, June 25, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that it signed a new client, Desert Mountain, to help them increase club membership and home sales.
The agreement calls for a multi-phase approach beginning with audience data discovery and analysis, followed by creation of several custom ad concepts (both video and static) culminating with a highly targeted digital advertising strategy.
“We have been looking to consolidate all of the capabilities needed to execute a data-driven marketing strategy under one roof,” said Kim Atkinson, Director of Marketing and Communications at Desert Mountain. “AiAdvertising’s solution fits our needs perfectly. We’re off to an exciting start.”
“Digital advertising is a multidisciplinary practice. We are seeing more and more customers coming to AiAdvertising because we are a ‘one-stop shop’ that can deliver audience data analytics, data-driven creative design, and fully managed campaign execution,” said Andrew Van Noy, CEO of AiAdvertising. “Our integrated solution of software and services is perfectly positioned to capture market share. We look forward to a very productive relationship with Desert Mountain.”
The data analytics component of the solution is powered by SWARM, AiAdvertising proprietary audience intelligence technology.
SAN ANTONIO, Nov. 12, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced the successful results of its work with one of the nation’s leading charter schools.
The school hired CLWD with the #1 goal of increasing positive community awareness of its unique approach to education when compared to other options within the state. Leveraging its flagship SWARM solution AIAD used timely targeted digital messaging focused on the custom audience segments or “personas” identified using artificial intelligence and behavioral science now embedded SWARM.
The school’s website traffic and engaged users skyrocketed by 133% when compared to last year; the school saw a 46% lift in positive stories about its brand when compared to last year; users consumed in excess of 10,000 hours of video highlighting the brand and its core values; an the school experienced a 215% lift in new enrollees
“I am really proud of the measurable results we are delivering for our Clients”, said Andrew Van Noy, AiAdvertising CEO. “Although still in its infancy, SWARM is proving to be a game changing solution for us given our ambitious plans to invest in and improve it using Artificial Intelligence and Machine learning.”
SAN ANTONIO, March 30, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a leading provider of digital advertising solutions, today announced that its AI-driven SWARM platform is onboarding new clients across multiple industries, such as mortgage lending, solar panel installations and heavy equipment rental.
“During the last six months, our AI-driven SWARM platform has exceeded expectations for every single new client. Our goal is to potentially reduce the cost of each test advertising campaign by as much as 50%.”
“Based on our past experience, we expect SWARM to win each and every battle,” Mr. Van Noy continued. SWARM analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns.”
SAN ANTONIO, April 16, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. SWARM tested 90 ad variations leveraging a mix of images, headline and body copy. The content was tested against the client’s Jeep Owner audience in Facebook and optimized for conversions. The top five ad combinations were implemented and started running on March 2. The campaigns were structured around Jeep Wrangler landing pages. A 143% increase in conversions means that the client is in a very favorable position of dramatically increase its top line revenue.”
SAN ANTONIO, June 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, is well-positioned to benefit from the total global industry sales and marketing opportunity forecast to exceed annual revenue of $5.9 trillion.
“Our timing couldn’t be better,” said Andrew Van Noy, AiAdvertising CEO. “The market opportunity to apply artificial intelligence to marketing and sales is exploding worldwide. Marketers know that using artificial intelligence is the fastest way to accelerate revenue growth.”
Mr. Van Noy concluded, “Our current SWARM solution has been well accepted by our clients. However, we are moving very rapidly to develop SWARM into a fully cloud hosted (SaaS) software-as-a-service platform that will harness the power of artificial intelligence, machine learning, natural language processing and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.”
SAN ANTONIO, June 22, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, reduced media costs by more than 60% for Energy in Focus (public advocacy group associated with Berry Corp. (BRY) an AIAD client), a web-based platform that showcases diverse information on energy in California. Based on the first-round results, the client has committed to a second round.
Energy in Focus turned to AIAD to better understand which creative initiatives would be best for their different audiences, such as b2b partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used artificial intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.
Now, AIAD is under way with a second round. SWARM will perform optimization and then scale to new news sources. Also, insights gained from the campaign will be shared with the client to help identify media content that will be relevant to its various constituents.
“SWARM has yet to fail us or any of our clients. To date, every test or initial campaign has led to a follow-on engagement. Also, another benefit of using artificial intelligence is that SWARM learns as it goes. And, unlike the human mind, its learned knowledge is indelible.”
SAN ANTONIO, Sept. 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a technology driven provider of digital advertising solutions, today announced that it received in partnership with HOLT CAT the 2021 Construction Industries Excellence in Marketing Award. The Company used its AI driven SWARM solution to increase performance of its Advertising investments by aligning its efforts to newly created Personas for a more personalized and authentic customer experience.
Jason Smith, Senior Director of Marketing and Digital for HOLT CAT elaborated on the core reason this effort was recognized. “We launched a new digital advertising campaign with AiAdvertising to help us better serve our customers, drive new leads and measure its effectiveness. We leveraged the AI in SWARM’s Platform to communicate with our customers when and where they want to be reached. With the data we were able to create personas, identify like-minded audiences, predict which creative resonates best, and measure the campaign messages that influenced and directly attributed to sales.”
Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
Kevin Myers, Chief Product & Marketing Officer of AiAdvertising. , “We are making great progress in transforming our business into a true technology driven company and are extremely pleased that our SWARM solution continues to deliver advertising results beyond client expectations. We are continuing to develop SWARM into a fully functioning Software-as-a-Service (SaaS) Platform, which we believe will allow us to prosper in what McKinsey Global Institute estimates to be a $5.9 trillion annual market for AI and other analytics applied to marketing and sales.”
Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
(Below is a link (posted to the message board by "Thoughtfulthinker") to an Investor Presentation on AIAD's website which lists some of their other clients)
https://docs.google.com/presentation/d/e/2PACX-1vT-JxrozBTxD0SiLwzxpG4Yi94du7so4gn4IMNLEqYbCL6qeQ_IDsW2biRhU4wwVY-30rX9qk22dnBg/pub?start=false&loop=false&delayms=3000&slide=id.p
Other notable activity since the beginning of the year:
February 2021 -- The closing of a registered direct offering under a (SPA) securities purchase agreement with an institutional investor raising 10M in capital.
April 2021 -- Announces its recent infusion of additional capital will allow the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven software as a service (SaaS) platform.
(In the latest 10Q for the 3rd Quarter ending 9/30/21 submitted 11/15/21 on page 38 the following statement can be found: "The platform is currently being sold as a SaaS solution.")
June 2021 (GLOBE NEWSWIRE) -- announced plans to file patent applications to protect its novel use of artificial intelligence (AI) and natural language processing (NLP) to reduce the cost of advertising as it continues to transform into a tech company.
“Simply put – a robust patent process adds enormous value to a tech company,” said Andrew Van Noy, AiAdvertising CEO. “And our continuing development of SWARM, our AI-driven advertising solution, is a cradle of a number of technology breakthroughs which we plan to protect with patent applications. We believe that building a patent portfolio will give us a durable competitive edge in our industry.”
Mr. Van Noy concluded, “SWARM continues to perform well in the marketplace and our company continues to attract new clients over a broad range of industries. We are also developing a robust new business pipeline of both brands and agencies resulting from our new sales hires in NY, LA, and San Francisco."
July 2021 -- AiAdvertising (AIAD), announced that it has retained Dr. Peter Holden, a leading Artificial Intelligence Strategist/IP Expert and Founder/Managing Director of Dunworth Capital, who will assist the Company with the expansion of AI capabilities to its SWARM platform and development and protection of its intellectual property to protect these innovations.
July 2021 -- AiAdvertising (AIAD) announce that Jonathan Romano has joined the Company as Executive Vice President of Global Sales.
Mr. Romano is an accomplished digital video ad sales leader with a consistent track record of building and training world-class sales teams. He previously served as VP of Sales & Agency Development, North America for SpotX (acquired by Magnite Inc. which trades on the NASDAQ) and VP Eastern Sales for YuMe.
December 2021 -- AiAdvertising (AIAD) announced that Chris Lynde has joined the Company and will serve as Senior VP of Client Strategy & Execution.
Mr. Lynde’s extensive background includes senior leadership roles at some of the nation’s largest marketing and information services organizations including MDC-Partners, Equifax Marketing Services and Experian Information Services. Most recently, Mr. Lynde was a Senior Strategist and Team Lead on Google’s Marketing Solutions team responsible for advertising strategy and optimization. At Google, he oversaw a team that consisted of 15 Strategists, 450 agencies, 1,800 advertisers and $225 million in ad spend.
Recent staff hire's in 2021:
Jonathan Romano, Exec. V. P. of Glob. Sales
Jessica Pomerantz, V. P. of Nat. Sales
Chris Lynde, Senior VP of Client Strategy & Execution.
Libby Morris, Creative Director
Joyce Sebastian, Sales Dir.
Kimberly Cheever, Sales Dir.
Scott Thornton, Sales Dir.
W. Scott Adams, Sales Dir.
Traci Lorio, Ad Tech Sales Director
Victoria Richardson, Dir. of Marketing
Marianna Daknis, Market Development Representative
Chris Puckett, Ecommerce Marketing & Growth
Jennifer Disbrow, PR & Social Media Manager
Alyscia Zulauf, Human Res. Manager
Matthew DeBoer, (IT) Dir.
Dr. Aqeeb S., Data Scientist/Analyst
Jasper Pena, Full Stack Developer
Christopher S., Full Stack Engineer
Josh Anderson, Sr. Dir. Product Engineer
Dustin Wenger, Videographer, Photographer, Creator
Alerys Ortiz-Amador, Graphic Designer & Illus.
Rebecca Latham, Graphic Designer
Madeline Ritter, Digital Production Designer
AiAdvertising, Inc. (OTC: AIAD), (Nov. 4th 2021 PR) a technology driven provider of digital advertising solutions, today announced that it has strengthened its board by adding three independent directors who have deep industry experience. With these three independent board members, the Company has fully established Its Audit Committee, Compensation Committee and Nomination and Corporate Governance Committee in preparation for the future growth of the business.
October 2021 -- AiAdvertising (AIAD), appointed Richard Berliner to serve on the Company’s Board of Directors. Mr. Berliner has been Chairman and Chief Executive Officer of Fifth Gen Media, Inc., a marketing and publishing company, owned by Mr. Berliner since 2016.
October 2021 -- AiAdvertising (AIAD), appointed Virginia “Rosie” O’Meara to serve on the Company’s Board of Directors. Mrs. O’Meara has been Chief Revenue Officer at GroundTruth, a location-based marketing and advertising technology company, since October 2020. Mrs. O’Meara was Senior Vice President of GroundTruth’s Platform Self-Serve business from October 2019 to September 2020. Mrs. O’Meara was Vice President.
November 2021 -- AiAdvertising (AIAD), appointed Mark Fruehan to serve on the Company’s Board of Directors. Since September 30, 2021, Mr. Fruehan has served as Chief Executive Officer of First Screen of the Americas, which offers digital first brands and content creators alternative distribution and billing mechanisms to monetize content. From July 2020 to June 2021, Mr. Fruehan was Chief Revenue Officer of Tradeswell, the leading AI-driven eCommerce solution, which helps brokers and resellers sell on Amazon, Walmart, and Target. Prior to serving as Chief Revenue Officer at Tradeswell from April 2018 to July 2020, Mr. Fruehan served as President and Chief Revenue Officer at Verve Group, a Media and Games Invest SE portfolio company (Berlin) and a privacy-first omnichannel ad platform offering programmatic solutions that connects advertisers and publishers to people in real time.
“We are thrilled to welcome Rich, Rosie and Mark as the newest members of our Board of Directors,” said Andrew Van Noy, CEO of AiAdvertising, Inc. ”All three of these individuals have an enormous depth of experience that will be invaluable in helping guide and direct our business in the next stages of our growth. Their strategic oversight will further professionalize our business and its management and will help us to grow aggressively in the future. These are really exciting times in the ad tech industry and we believe our SWARM artificial intelligence platform can play a significant part in the recently disrupted markets.”
Financials as of 12/11/2021:
Revenues:
4th Qtr 2020 -- 1,722,474
1st Qtr 2021 -- 1,624,520
2nd Qtr 2021 -- 1,996,602
3rd Qtr 2021 --1,779,948
4th Qtr 2021 -- will be posted in the 2021 (10K) expected to be released on or around March 15, 2022. (It should also be noted in the last 10Q the following statement can be found on pages 42 & 43: (Due to the nature of how we have built our platform, we anticipate our future revenue mix to come from 1). Client onboarding fees, 2). recurring SaaS (software as a service) fees for use of the platform and 3). Advertising fees that will run through the platform. We anticipate starting to see this revenue transition in Q4 of 2021, and for the total transition to our SaaS revenue model to be complete in 18-24 months. We believe that the drastic change from professional service revenue to SaaS revenue will increase the value of our company and its stock.)
TTM (Trailing-Twelve-Month) Revenues: $7,123,544
O/S Total: 1,054,698,309
Market Cap: 19,511,919
Sales Multiple: 2.74
Cash on Hand: 4.6M (end of 3nd Qtr)
(Reference in last 10Q on page 50: "The Company’s current cash is sufficient to sustain the Company’s operations for approximately 18 months without additional borrowings.")
Other worthwhile links to check out first posted to the board by "Thoughtfulthinker" include:
Recent interview by "Millenium Live" of AIAD's Chief Product and Marketing Officer, Kevin Myers:
https://www.youtube.com/watch?v=wdfqfnlS3Zo
And the newly updated AIAD website which presents an exceptional overall profile of the Company:
https://www.aiadvertising.com/
"Thoughtfulthinker" alerted over on another message board that AIAD has updated their website. They did an excellent job. Looks very professional and a quality representation of the company. Worth checking out... link below:
https://www.aiadvertising.com/
AI-Driven SWARM is now full SaaS...
From 10Q:
Page 38
AiAdvertising was established with a single goal in mind: To disrupt the digital advertising world by creating a unified solution that harnesses the power of Artificial Intelligence & Machine Learning to eliminate the risk and human guesswork that is commonplace in campaigns today, by predicting what will work in order to maximize results.
AiAdvertising is an innovative technology company which has developed a proprietary advertising software platform powered by machine learning and artificial intelligence (AI). The unified platform allows marketers to leverage machine learning and AI technology to develop, manage, and implement digital advertising campaigns more effectively. Services of the platform include: the automation of persona development, the ability to dynamically render and predict creative assets, automating look-a-like audience curation, omni-channel activation, and real-time performance management. The platform is currently being sold as a SaaS solution.
Page 42-43
Future Revenue
Due to the nature of how we have built our platform, we anticipate our future revenue mix to come from 1). Client onboarding fees, 2). recurring SaaS (software as a service) fees for use of the platform and 3). Advertising fees that will run through the platform. We anticipate starting to see this revenue transition in Q4 of 2021, and for the total transition to our SaaS revenue model to be complete in 18-24 months.
We believe that the drastic change from professional service revenue to SaaS revenue will increase the value of our company and its stock.
Post 28444 updated: Research related to AIAD. . .
Thought I'd take some time to put together details that have appeared in Company related information, PR's and disclosures that I have come across over the last 18 months as part of my due diligence concerning AIAD. A small portion, at the beginning, is relative to occurrences during the week of Oct. 25th in association with Parscale Strategy which was not part of the August 1st 2017 acquisitions.
One of Cloudcommerce's, (known now as AIAdvertising), subsidiaries is Parscale Digital which merged with Parscale Creative as a result of an acquisition dated August 1st 2017. The total purchase price of $7,945,000, was paid in the form of the issuance of ninety thousand (90,000) shares of the Company's Series D Convertible Preferred Stock. This business acquisition interrelation spawned a new subsidiary named Data Propria which the Company (AIAD) launched on February 1st 2018. The key component related to the new subsidiary was the employment of four former Cambridge Analytica staffers.
Quotes from the Cambridge Analytica Website:
"Communication has changed. Blanket advertising no longer provides viable ROI for every campaign. Big data revolutionized the way organizations identify and locate their best prospects. But data alone isn't enough. Cambridge Analytica is building a future where every individual can have a truly personal relationship with their favorite brands and causes by showing organizations not just where people are, but what they really care about and what drives their behavior."
"At Cambridge Analytica we use data modeling and psychographic profiling (Behavioral Science) to grow audiences, identify key influencers, and connect with people in ways that move them to action. Our unique data sets and unparalleled modeling techniques help organizations across America build better relationships with their target audience across all media platforms."
Sound familiar?
https://finance.yahoo.com/news/cloudcommerce-announces-swarm-070500028.html
Since the advent of the internet. . . businesses, companies and corporations have accumulated a monumental amount of customer first party data. It's estimated that in the U.S. there are somewhere close to four or five thousand data points on every individual. This degree of digital footprinting is a gold mine leading to significant revenue growth for those that can disseminate and incorporate this information in the most efficient manner. The only problem is the enormous cost to try and develop a method internally to try and accomplish this objective. This is where AIAD comes in:
SWARM was developed based on the concept of first-party data resources which is information directly related to an enterprises customer that comes directly from its own sources. It’s incredibly important when it comes to building customer personas and behavioral profiles. Which eliminates the reliance on the use of browser cookies. The SWARM platform uses AI to manage “personas."
A persona is a proxy for a brand’s target audience. A proxy represents someone who has the same interests, priorities and concerns as the brand’s buyers. Within the brand’s target market, there are several ideal customer profiles, and each ideal customer profile could have a multiple number of personas. Developing these personas is based on extensive research and requires the use of artificial intelligence and machine learning tools.
For brands of all types, artificial intelligence, through the invention on how persona building works will make buyer personas more valuable than ever by developing them to be precisionally accurate and personalized.
SWARMS AI driven platform is capable of collecting and analyzing prospect and customer data on a massive scale; delivering accurate, human-like associations from a vast array of data; fine tuning the digital experience for customers; and continually updating all personas in real time. The entire process is automated and can interface with existing marketing stacks.
A couple AI technologies added to the SWARM tech stack over the last year worth noting that has resulted in further refinement of the SWARM platform:
Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign.
By adding Patter89 to its growing tech stack, AiAdvertising's SWARM will allow the Company’s clients to know why some creative elements work better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900+ creative dimensions of a client’s ads. It will cross-analyze billions of Facebook advertiser data points, within its proprietary data set.
Also, the addition of the WRENCH.AI customized personalization engine to enhance the Company’s AI-enabled SWARM platform. Adding this critical AI -driven component will allow the Company to speed the development of SWARM to dramatically reduce the cost of advertising.
Using machine learning and artificial intelligence, WRENCH.AI makes it easier for advertisers to harness the power of their data to automate the process of creating personas to optimize marketing and advertising efforts. Allowing to further develop SWARM to integrate with customer relationship management (CRM) tools to translate the data into insights that will help inform the creative direction in order to deliver highly targeted and personalized ads.
Information released through AiAdvertising PR's directly pertaining to client feedback regarding the AI-Driven SWARM platform performance:
SAN ANTONIO, June 25, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that it signed a new client, Desert Mountain, to help them increase club membership and home sales.
The agreement calls for a multi-phase approach beginning with audience data discovery and analysis, followed by creation of several custom ad concepts (both video and static) culminating with a highly targeted digital advertising strategy.
“We have been looking to consolidate all of the capabilities needed to execute a data-driven marketing strategy under one roof,” said Kim Atkinson, Director of Marketing and Communications at Desert Mountain. “AiAdvertising’s solution fits our needs perfectly. We’re off to an exciting start.”
“Digital advertising is a multidisciplinary practice. We are seeing more and more customers coming to AiAdvertising because we are a ‘one-stop shop’ that can deliver audience data analytics, data-driven creative design, and fully managed campaign execution,” said Andrew Van Noy, CEO of AiAdvertising. “Our integrated solution of software and services is perfectly positioned to capture market share. We look forward to a very productive relationship with Desert Mountain.”
The data analytics component of the solution is powered by SWARM, AiAdvertising proprietary audience intelligence technology.
SAN ANTONIO, Nov. 12, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced the successful results of its work with one of the nation’s leading charter schools.
The school hired CLWD with the #1 goal of increasing positive community awareness of its unique approach to education when compared to other options within the state. Leveraging its flagship SWARM solution AIAD used timely targeted digital messaging focused on the custom audience segments or “personas” identified using artificial intelligence and behavioral science now embedded SWARM.
The school’s website traffic and engaged users skyrocketed by 133% when compared to last year; the school saw a 46% lift in positive stories about its brand when compared to last year; users consumed in excess of 10,000 hours of video highlighting the brand and its core values; an the school experienced a 215% lift in new enrollees
“I am really proud of the measurable results we are delivering for our Clients”, said Andrew Van Noy, AiAdvertising CEO. “Although still in its infancy, SWARM is proving to be a game changing solution for us given our ambitious plans to invest in and improve it using Artificial Intelligence and Machine learning.”
SAN ANTONIO, March 30, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a leading provider of digital advertising solutions, today announced that its AI-driven SWARM platform is onboarding new clients across multiple industries, such as mortgage lending, solar panel installations and heavy equipment rental.
“During the last six months, our AI-driven SWARM platform has exceeded expectations for every single new client. Our goal is to potentially reduce the cost of each test advertising campaign by as much as 50%.”
“Based on our past experience, we expect SWARM to win each and every battle,” Mr. Van Noy continued. SWARM analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns.”
SAN ANTONIO, April 16, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. SWARM tested 90 ad variations leveraging a mix of images, headline and body copy. The content was tested against the client’s Jeep Owner audience in Facebook and optimized for conversions. The top five ad combinations were implemented and started running on March 2. The campaigns were structured around Jeep Wrangler landing pages. A 143% increase in conversions means that the client is in a very favorable position of dramatically increase its top line revenue.”
SAN ANTONIO, June 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, is well-positioned to benefit from the total global industry sales and marketing opportunity forecast to exceed annual revenue of $5.9 trillion.
“Our timing couldn’t be better,” said Andrew Van Noy, AiAdvertising CEO. “The market opportunity to apply artificial intelligence to marketing and sales is exploding worldwide. Marketers know that using artificial intelligence is the fastest way to accelerate revenue growth.”
Mr. Van Noy concluded, “Our current SWARM solution has been well accepted by our clients. However, we are moving very rapidly to develop SWARM into a fully cloud hosted (SaaS) software-as-a-service platform that will harness the power of artificial intelligence, machine learning, natural language processing and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.”
SAN ANTONIO, June 22, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, reduced media costs by more than 60% for Energy in Focus (public advocacy group associated with Berry Corp. (BRY) an AIAD client), a web based platform that showcases diverse information on energy in California. Based on the first-round results, the client has committed to a second round.
Energy in Focus turned to AIAD to better understand which creative initiatives would be best for their different audiences, such as b2b partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used artificial intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.
Now, AIAD is under way with a second round. SWARM will perform optimization and then scale to new news sources. Also, insights gained from the campaign will be shared with the client to help identify media content that will be relevant to its various constituents.
“SWARM has yet to fail us or any of our clients. To date, every test or initial campaign has led to a follow-on engagement. Also, another benefit of using artificial intelligence is that SWARM learns as it goes. And, unlike the human mind, its learned knowledge is indelible.”
SAN ANTONIO, Sept. 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a technology driven provider of digital advertising solutions, today announced that it received in partnership with HOLT CAT the 2021 Construction Industries Excellence in Marketing Award. The Company used its AI driven SWARM solution to increase performance of its Advertising investments by aligning its efforts to newly created Personas for a more personalized and authentic customer experience.
Jason Smith, Senior Director of Marketing and Digital for HOLT CAT elaborated on the core reason this effort was recognized. “We launched a new digital advertising campaign with AiAdvertising to help us better serve our customers, drive new leads and measure its effectiveness. We leveraged the AI in SWARM’s Platform to communicate with our customers when and where they want to be reached. With the data we were able to create personas, identify like-minded audiences, predict which creative resonates best, and measure the campaign messages that influenced and directly attributed to sales.”
Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
Kevin Myers, Chief Product & Marketing Officer of AiAdvertising. , “We are making great progress in transforming our business into a true technology driven company and are extremely pleased that our SWARM solution continues to deliver advertising results beyond client expectations. We are continuing to develop SWARM into a fully functioning Software-as-a-Service (SaaS) Platform, which we believe will allow us to prosper in what McKinsey Global Institute estimates to be a $5.9 trillion annual market for AI and other analytics applied to marketing and sales.”
Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
Other notable activity since the beginning of the year:
February 2021 -- The closing of a registered direct offering under a (SPA) securities purchase agreement with an institutional investor raising 10M in capital.
April 2021 -- Announces its recent infusion of additional capital will allow the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven software as a service (SaaS) platform.
June 2021 (GLOBE NEWSWIRE) -- announced plans to file patent applications to protect its novel use of artificial intelligence (AI) and natural language processing (NLP) to reduce the cost of advertising as it continues to transform into a tech company.
“Simply put – a robust patent process adds enormous value to a tech company,” said Andrew Van Noy, AiAdvertising CEO. “And our continuing development of SWARM, our AI-driven advertising solution, is a cradle of a number of technology breakthroughs which we plan to protect with patent applications. We believe that building a patent portfolio will give us a durable competitive edge in our industry.”
Mr. Van Noy concluded, “SWARM continues to perform well in the marketplace and our company continues to attract new clients over a broad range of industries. We are also developing a robust new business pipeline of both brands and agencies resulting from our new sales hires in NY, LA, and San Francisco."
July 2021 -- AiAdvertising (AIAD), announced that it has retained Dr. Peter Holden, a leading artificial intelligence (AI) strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform and development and protection of its intellectual property to protect these innovations.
July 2021 -- AiAdvertising (AIAD) announce that Jonathan Romano has joined the Company as Executive Vice President of Global Sales.
Mr. Romano is an accomplished digital video ad sales leader with a consistent track record of building and training world-class sales teams. He previously served as VP of Sales & Agency Development, North America for SpotX (acquired by Magnite Inc. which trades on the NASDAQ) and VP Eastern Sales for YuMe.
August 2021 -- Second Quarter revenue total increased 24% from the First Quarter.
Recent staff hire's in 2021:
Jonathan Romano, Exec. V. P. of Glob. Sales
Jessica Pomerantz, V. P. of Nat. Sales
Joyce Sebastian, Sales Dir.
Kimberly Cheever, Sales Dir.
Scott Thornton, Sales Dir.
Traci Lorio, Ad Tech Sales Director
Victoria Richardson, Dir. of Marketing
Chris Puckett, Ecommerce Marketing & Growth
Alyscia Zulauf, Human Res. Manager
Matthew DeBoer, (IT) Dir.
Dr. Aqeeb S., Data Scientist/Analyst
Jasper Pena, Full Stack Developer
Christopher S., Full Stack Engineer
Josh Anderson, Sr. Dir. Product Engineer
Dustin Wenger, Videographer, Photographer, Creator
Alerys Ortiz-Amador, Graphic Designer & Illus.
Rebecca Latham, Graphic Designer
Madeline Ritter, Digital Production Designer
AiAdvertising, Inc. (OTC: AIAD), (Nov. 4th 2021 PR) a technology driven provider of digital advertising solutions, today announced that it has strengthened its board by adding three independent directors who have deep industry experience.
October 2021 -- AiAdvertising (AIAD), appointed Richard Berliner to serve on the Company’s Board of Directors. Mr. Berliner has been Chairman and Chief Executive Officer of Fifth Gen Media, Inc., a marketing and publishing company, owned by Mr. Berliner since 2016.
October 2021 -- AiAdvertising (AIAD), appointed Virginia “Rosie” O’Meara to serve on the Company’s Board of Directors. Mrs. O’Meara has been Chief Revenue Officer at GroundTruth, a location-based marketing and advertising technology company, since October 2020. Mrs. O’Meara was Senior Vice President of GroundTruth’s Platform Self-Serve business from October 2019 to September 2020. Mrs. O’Meara was Vice President.
November 2021 -- AiAdvertising (AIAD), appointed Mark Fruehan to serve on the Company’s Board of Directors. Since September 30, 2021, Mr. Fruehan has served as Chief Executive Officer of First Screen of the Americas, which offers digital first brands and content creators alternative distribution and billing mechanisms to monetize content. From July 2020 to June 2021, Mr. Fruehan was Chief Revenue Officer of Tradeswell, the leading AI-driven eCommerce solution, which helps brokers and resellers sell on Amazon, Walmart, and Target. Prior to serving as Chief Revenue Officer at Tradeswell from April 2018 to July 2020, Mr. Fruehan served as President and Chief Revenue Officer at Verve Group, a Media and Games Invest SE portfolio company (Berlin) and a privacy-first omnichannel ad platform offering programmatic solutions that connects advertisers and publishers to people in real time.
With these three independent board members, the Company has fully established Its Audit Committee, Compensation Committee and Nomination and Corporate Governance Committee in preparation for the future growth of the business.
“We are thrilled to welcome Rich, Rosie and Mark as the newest members of our Board of Directors,” said Andrew Van Noy, CEO of AiAdvertising, Inc. ”All three of these individuals have an enormous depth of experience that will be invaluable in helping guide and direct our business in the next stages of our growth. Their strategic oversight will further professionalize our business and its management and will help us to grow aggressively in the future. These are really exciting times in the ad tech industry and we believe our SWARM artificial intelligence platform can play a significant part in the recently disrupted markets.”
Financials as of 11/05/2021:
O/S Total: 1,028,382,045
Market Cap: 19,025,067
(TTM) Revenues: 7.8M
Sales Multiple: 2.4
Cash on Hand: 5.3M (end of 2nd Qtr)
3rd Quarter 10Q Financials due on 11/15/2021
Thought I'd take some time this weekend to put together details that have appeared in Company related information, PR's and disclosures that I have come across over the last 18 months as part of my due diligence concerning AIAD. A small portion, at the beginning, is relative to last week's occurrences.
One of Cloudcommerce's, (known now as AIAdvertising), subsidiaries is Parscale Digital which merged with Parscale Creative as a result of an acquisition dated August 1st 2017. The total purchase price of $7,945,000, was paid in the form of the issuance of ninety thousand (90,000) shares of the Company's Series D Convertible Preferred Stock. This business acquisition interrelation spawned a new subsidiary named Data Propria which the Company (AIAD) launched on February 1st 2018. The key component related to the new subsidiary was the employment of four former Cambridge Analytica staffers.
Quotes from the Cambridge Analytica Website:
"Communication has changed. Blanket advertising no longer provides viable ROI for every campaign. Big data revolutionized the way organizations identify and locate their best prospects. But data alone isn't enough. Cambridge Analytica is building a future where every individual can have a truly personal relationship with their favorite brands and causes by showing organizations not just where people are, but what they really care about and what drives their behavior."
"At Cambridge Analytica we use data modeling and psychographic profiling (Behavioral Science) to grow audiences, identify key influencers, and connect with people in ways that move them to action. Our unique data sets and unparalleled modeling techniques help organizations across America build better relationships with their target audience across all media platforms."
Sound familiar?
https://finance.yahoo.com/news/cloudcommerce-announces-swarm-070500028.html
Since the advent of the internet. . . businesses, companies and corporations have accumulated a monumental amount of customer first party data. It's estimated that in the U.S. there are somewhere close to four or five thousand data points on every individual. This degree of digital footprinting is a gold mine leading to significant revenue growth for those that can disseminate and incorporate this information in the most efficient manner. The only problem is the enormous cost to try and develop a method internally to try and accomplish this objective. This is where AIAD comes in:
SWARM was developed based on the concept of first-party data resources which is information directly related to an enterprises customer that comes directly from its own sources. It’s incredibly important when it comes to building customer personas and behavioral profiles. Which eliminates the reliance on the use of browser cookies. The SWARM platform uses AI to manage “personas."
A persona is a proxy for a brand’s target audience. A proxy represents someone who has the same interests, priorities and concerns as the brand’s buyers. Within the brand’s target market, there are several ideal customer profiles, and each ideal customer profile could have a multiple number of personas. Developing these personas is based on extensive research and requires the use of artificial intelligence and machine learning tools.
For brands of all types, artificial intelligence, through the invention on how persona building works will make buyer personas more valuable than ever by developing them to be precisionally accurate and personalized.
SWARMS AI driven platform is capable of collecting and analyzing prospect and customer data on a massive scale; delivering accurate, human-like associations from a vast array of data; fine tuning the digital experience for customers; and continually updating all personas in real time. The entire process is automated and can interface with existing marketing stacks.
A couple AI technologies added to the SWARM tech stack over the last year worth noting that has resulted in further refinement of the SWARM platform:
Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign.
By adding Patter89 to its growing tech stack, AiAdvertising's SWARM will allow the Company’s clients to know why some creative elements work better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900+ creative dimensions of a client’s ads. It will cross-analyze billions of Facebook advertiser data points, within its proprietary data set.
Also, the addition of the WRENCH.AI customized personalization engine to enhance the Company’s AI-enabled SWARM platform. Adding this critical AI -driven component will allow the Company to speed the development of SWARM to dramatically reduce the cost of advertising.
Using machine learning and artificial intelligence, WRENCH.AI makes it easier for advertisers to harness the power of their data to automate the process of creating personas to optimize marketing and advertising efforts. Allowing to further develop SWARM to integrate with customer relationship management (CRM) tools to translate the data into insights that will help inform the creative direction in order to deliver highly targeted and personalized ads.
Information released through AiAdvertising PR's directly pertaining to client feedback regarding the AI-Driven SWARM platform performance:
SAN ANTONIO, June 25, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that it signed a new client, Desert Mountain, to help them increase club membership and home sales.
The agreement calls for a multi-phase approach beginning with audience data discovery and analysis, followed by creation of several custom ad concepts (both video and static) culminating with a highly targeted digital advertising strategy.
“We have been looking to consolidate all of the capabilities needed to execute a data-driven marketing strategy under one roof,” said Kim Atkinson, Director of Marketing and Communications at Desert Mountain. “AiAdvertising’s solution fits our needs perfectly. We’re off to an exciting start.”
“Digital advertising is a multidisciplinary practice. We are seeing more and more customers coming to AiAdvertising because we are a ‘one-stop shop’ that can deliver audience data analytics, data-driven creative design, and fully managed campaign execution,” said Andrew Van Noy, CEO of AiAdvertising. “Our integrated solution of software and services is perfectly positioned to capture market share. We look forward to a very productive relationship with Desert Mountain.”
The data analytics component of the solution is powered by SWARM, AiAdvertising proprietary audience intelligence technology.
SAN ANTONIO, Nov. 12, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced the successful results of its work with one of the nation’s leading charter schools.
The school hired CLWD with the #1 goal of increasing positive community awareness of its unique approach to education when compared to other options within the state. Leveraging its flagship SWARM solution AIAD used timely targeted digital messaging focused on the custom audience segments or “personas” identified using artificial intelligence and behavioral science now embedded SWARM.
The school’s website traffic and engaged users skyrocketed by 133% when compared to last year; the school saw a 46% lift in positive stories about its brand when compared to last year; users consumed in excess of 10,000 hours of video highlighting the brand and its core values; an the school experienced a 215% lift in new enrollees
“I am really proud of the measurable results we are delivering for our Clients”, said Andrew Van Noy, AiAdvertising CEO. “Although still in its infancy, SWARM is proving to be a game changing solution for us given our ambitious plans to invest in and improve it using Artificial Intelligence and Machine learning.”
SAN ANTONIO, March 30, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a leading provider of digital advertising solutions, today announced that its AI-driven SWARM platform is onboarding new clients across multiple industries, such as mortgage lending, solar panel installations and heavy equipment rental.
“During the last six months, our AI-driven SWARM platform has exceeded expectations for every single new client. Our goal is to potentially reduce the cost of each test advertising campaign by as much as 50%.”
“Based on our past experience, we expect SWARM to win each and every battle,” Mr. Van Noy continued. SWARM analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns.”
SAN ANTONIO, April 16, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. SWARM tested 90 ad variations leveraging a mix of images, headline and body copy. The content was tested against the client’s Jeep Owner audience in Facebook and optimized for conversions. The top five ad combinations were implemented and started running on March 2. The campaigns were structured around Jeep Wrangler landing pages. A 143% increase in conversions means that the client is in a very favorable position of dramatically increase its top line revenue.”
SAN ANTONIO, June 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, is well-positioned to benefit from the total global industry sales and marketing opportunity forecast to exceed annual revenue of $5.9 trillion.
“Our timing couldn’t be better,” said Andrew Van Noy, AiAdvertising CEO. “The market opportunity to apply artificial intelligence to marketing and sales is exploding worldwide. Marketers know that using artificial intelligence is the fastest way to accelerate revenue growth.”
Mr. Van Noy concluded, “Our current SWARM solution has been well accepted by our clients. However, we are moving very rapidly to develop SWARM into a fully cloud hosted (SaaS) software-as-a-service platform that will harness the power of artificial intelligence, machine learning, natural language processing and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.”
SAN ANTONIO, June 22, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, reduced media costs by more than 60% for Energy in Focus (public advocacy group associated with Berry Corp. (BRY) an AIAD client), a web based platform that showcases diverse information on energy in California. Based on the first-round results, the client has committed to a second round.
Energy in Focus turned to AIAD to better understand which creative initiatives would be best for their different audiences, such as b2b partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used artificial intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.
Now, AIAD is under way with a second round. SWARM will perform optimization and then scale to new news sources. Also, insights gained from the campaign will be shared with the client to help identify media content that will be relevant to its various constituents.
“SWARM has yet to fail us or any of our clients. To date, every test or initial campaign has led to a follow-on engagement. Also, another benefit of using artificial intelligence is that SWARM learns as it goes. And, unlike the human mind, its learned knowledge is indelible.”
SAN ANTONIO, Sept. 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a technology driven provider of digital advertising solutions, today announced that it received in partnership with HOLT CAT the 2021 Construction Industries Excellence in Marketing Award. The Company used its AI driven SWARM solution to increase performance of its Advertising investments by aligning its efforts to newly created Personas for a more personalized and authentic customer experience.
Jason Smith, Senior Director of Marketing and Digital for HOLT CAT elaborated on the core reason this effort was recognized. “We launched a new digital advertising campaign with AiAdvertising to help us better serve our customers, drive new leads and measure its effectiveness. We leveraged the AI in SWARM’s Platform to communicate with our customers when and where they want to be reached. With the data we were able to create personas, identify like-minded audiences, predict which creative resonates best, and measure the campaign messages that influenced and directly attributed to sales.”
Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
Kevin Myers, Chief Product & Marketing Officer of AiAdvertising. , “We are making great progress in transforming our business into a true technology driven company and are extremely pleased that our SWARM solution continues to deliver advertising results beyond client expectations. We are continuing to develop SWARM into a fully functioning Software-as-a-Service (SaaS) Platform, which we believe will allow us to prosper in what McKinsey Global Institute estimates to be a $5.9 trillion annual market for AI and other analytics applied to marketing and sales.”
Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
Other notable activity since the beginning of the year:
February 2021 -- The closing of a registered direct offering under a (SPA) securities purchase agreement with an institutional investor raising 10M in capital.
April 2021 -- Announces its recent infusion of additional capital will allow the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven software as a service (SaaS) platform.
June 2021 (GLOBE NEWSWIRE) -- announced plans to file patent applications to protect its novel use of artificial intelligence (AI) and natural language processing (NLP) to reduce the cost of advertising as it continues to transform into a tech company.
“Simply put – a robust patent process adds enormous value to a tech company,” said Andrew Van Noy, AiAdvertising CEO. “And our continuing development of SWARM, our AI-driven advertising solution, is a cradle of a number of technology breakthroughs which we plan to protect with patent applications. We believe that building a patent portfolio will give us a durable competitive edge in our industry.”
Mr. Van Noy concluded, “SWARM continues to perform well in the marketplace and our company continues to attract new clients over a broad range of industries. We are also developing a robust new business pipeline of both brands and agencies resulting from our new sales hires in NY, LA, and San Francisco."
July 2021 -- AiAdvertising (AIAD), announced that it has retained Dr. Peter Holden, a leading artificial intelligence (AI) strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform and development and protection of its intellectual property to protect these innovations.
July 2021 -- AiAdvertising (AIAD) announce that Jonathan Romano has joined the Company as Executive Vice President of Global Sales.
Mr. Romano is an accomplished digital video ad sales leader with a consistent track record of building and training world-class sales teams. He previously served as VP of Sales & Agency Development, North America for SpotX (acquired by Magnite Inc. which trades on the NASDAQ) and VP Eastern Sales for YuMe.
August 2021 -- Second Quarter revenue total increased 24% from the First Quarter.
Recent staff hire's in 2021:
Jonathan Romano, Exec. V. P. of Glob. Sales
Jessica Pomerantz, V. P. of Nat. Sales
Joyce Sebastian, Sales Dir.
Kimberly Cheever, Sales Dir.
Scott Thornton, Sales Dir.
Victoria Richardson, Dir. of Marketing
Chris Puckett, Ecommerce Marketing & Growth
Alyscia Zulauf, Human Res. Manager
Matthew DeBoer, (IT) Dir.
Dr. Aqeeb S., Data Scientist/Analyst
Jasper Pena, Full Stack Developer
Josh Anderson, Sr. Dir. Product Engineer
Dustin Wenger, Videographer, Photographer, Creator
Alerys Ortiz-Amador, Graphic Designer & Illus.
Rebecca Latham, Graphic Designer
October 2021 -- AiAdvertising (AIAD), appointed Richard Berliner to serve on the Company’s Board of Directors. Mr. Berliner has been Chairman and Chief Executive Officer of Fifth Gen Media, Inc., a marketing and publishing company, owned by Mr. Berliner since 2016.
October 2021 -- AiAdvertising (AIAD), appointed Virginia “Rosie” O’Meara to serve on the Company’s Board of Directors. Mrs. O’Meara has been Chief Revenue Officer at GroundTruth, a location-based marketing and advertising technology company, since October 2020. Mrs. O’Meara was Senior Vice President of GroundTruth’s Platform Self-Serve business from October 2019 to September 2020. Mrs. O’Meara was Vice President.
Financials as of 10/29/2021:
O/S Total: 1,028,382,045
Market Cap: 25,915,228
(TTM) Revenues: 7.8M
Sales Multiple: 3.3
Cash on Hand: 5.3M (end of 2nd Qtr)
Hope this helps clear up the speculation:
"Parscale Strategy" is Parscale's political consulting firm and the startup he's launching is "Nucleus" which will process and analyze data for conservative politicians.
Above information found in NY Times article (third paragraph) linked below:
https://www.nytimes.com/2020/12/24/us/politics/brad-parscale-trump-campaign.html
In mid-2017, Parscale spun off his political work to a new company, "Parscale Strategy", and relocated that business to Florida. In August 2017, the remaining company operations (commercial and consumer) were purchased by CloudCommerce known now as AIAdvertising, a penny-stock firm, in a deal valued at $9 million in stock and was renamed "Parscale Digital". CloudCommerce (AIAdvertising) also acquired San Antonio-based Parscale Media, "but not" Florida-based "Parscale Strategy."
Above information found in Wikipedia listing under Brad Parscale linked below:
Go to Giles-Parscale heading and read third paragraph:
https://en.wikipedia.org/wiki/Brad_Parscale
Monday, November 15th
It's great to have you back, my friend.
I think you'll find your timing to be just as profitable, if not more, your third time around.
Always appreciate your positive input.
Well... according to you I'm a Market Maker so if that's the case I'd say I'm having a very good day and the fact you're so upset makes it even better.
https://investorshub.advfn.com/boards/read_msg.aspx?message_id=166074519
You're absolutely correct Kev. One of the keys to profitable investing is recognizing when a security has bottomed and beginning the process of accumulating. Afterwards... patience takes care of the rest.
A lot has transpired over the course of the last year or so with AIAD. Thought I’d take some time and point out some of the pertinent information in chronological order that has appeared in the Press Releases over that period of time.
The two areas that really standout going forward represent: 1.) Being the opportunity back in the early part of 2021 to close the (SPA) securities purchase agreement while all the OTC stocks were being artificially inflated across the board resulting in a substantial amount of capital being raised while keeping the O/S level at a reasonable level, that is... when taking into account the OTC playing field, with a very respectable sales multiple of 2 currently being reflected. The capital will allow them to complete the development of SWARM into a fully functioning SaaS platform and the hiring of key personnel. 2.) Represents the retainment and hiring of “real” people (Dr. Peter Holden and Jonathan Romano) who are highly regarded in their areas of expertise which really solidifies the legitimate direction the company is taking and all it plans on accomplishing which has been laid out in the PR’s that are summarized below:
On July 19th 2019 the company (AIAD) put out a PR announcing the roll out of SWARM their “proprietary” audience-driven business intelligence solution. The software platform featuring “proprietary” data clustering algorithms and behavior analysis techniques which enables marketers to accurately identify in-depth consumer motivations and triggers, in order to effectively predict and influence their actions. Pinpointing target audiences and delivering messages that are more focused and efficient.
On October 13th 2020 they entered into a license agreement with Pattern89 to add its artificial intelligence (AI) technology to SWARM. Adding Patter89 to the tech stack will allow AIAD clientele to know why some creative work is better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900+ creative dimensions of a client’s ads. It will cross-analyze billions of Facebook advertiser data points, within its “proprietary” data set. Integrating AI as an intelligence layer across the entire tech stack will provide optimum effectiveness of all the data points clients collect.
On February 4th 2021 AIAD announced its AI-enabled SWARM solution dramatically improved results for a large B2B client and after six months the client increased its commitment by 340%. The AI-enabled SWARM experience for one of the largest sellers of heavy equipment in the U.S. included: the SWARM “always on” visibility feature with client’s sales pipeline; the SWARM measurement dashboard which ties the media spend to sales; also, being acknowledged were measurable increases in viewer engagement, duration time averages as well as pages being viewed per session.
On February 18th 2021 AIAD announced it entered into a license agreement with WRENCH.AI to use its AI-driven customized personalization engine to enhance their AI-enabled SWARM platform. WRENCH.AI makes it easier for advertisers to harness the power of their data to automate the process of creating personas to optimize marketing and advertising efforts. The licensing agreement with WRENCH.AI will allow further development of SWARM’s integration with (CRM) customer relationship management tools to translate the data into insights that will help inform the creative direction in order to deliver highly targeted and personalized ads. AIAD is developing SWARM into the first fully integrated AI-enable platform designed to eliminate waste in digital advertising. SWARM will integrate the following key features:
Data Discovery: SWARM will use AI to analyze publicly available data and corporate internal data (CRM) data to categorize and extract the critical insights into behaviors that cause their actions. These personas will provide an anonymized view of the ideal customer which will then be used to influence the creative process. SWARM will monitor the ongoing signals and dynamically update them through their lifecycle of engagement with a brand, product or service.
Dynamic & Predictive Creative: SWARM’s creative module will analyze the key elements of each persona and dynamically create multiple variations of the creative assets that are most likely to resonate with potential customers. SWARMS prediction module will eliminate the need for A/B testing or educated guessing by predicting what works-before spending a dollar-with 95% accuracy.
Omnichannel Engagement & Activation: Machine learning and AI are at the core of AIAD omnichannel advertising platform. It will offer ad formats, including display, native, video and connected TV (CTV) with consolidated reporting.
Performance: SWARM’s performance module connects previously siloed data and signals in order to track and measure the performance of each campaign. Through an intuitive console, results will be displayed alongside insights and recommendations to continually improve performance.
On March 5th 2021 AIAD announces the AI driven SWARM platform will deliver a solution for the elimination of third-party cookies in the form of personas. SWARM utilizes AI to manage personas. AI will make buyer personas more valuable by making them more accurate and personalized by inventing how persona building works, including: AI platforms being capable of collecting and analyzing prospect customer data at massive scale; by delivering accurate, human-like associations from a vast array of data; fine tuning the digital experience for customers; continually updating all personas in real time; automating the entire process; and interfacing with existing marketing stacks.
On March 30th 2021 AIAD announced its AI-driven SWARM platform is onboarding new clients across multiple industries. Confirming over the last six months the platform has exceeded expectations of every single new client.
On April 16 2021 AIAD announces a client experienced a 143% increase in conversions and its highest click-through rate by leveraging the AI-driven SWARM solution. The significant increase in conversions represents the fact the client is now in a very favorable position of dramatically increasing its top line revenue.
On April 20th 2021 AIAD announced that due to its recent infusion of additional capital via the SPA (securities purchase agreement) back in February has allowed the company to internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven (SaaS) software-as-a-service platform.
On June 15th 2021 AIAD announced the current SWARM solution has been well accepted by their clients and are moving rapidly to develop SWARM into a fully cloud hosted SaaS platform that will harness the power of artificial intelligence, machine learning, natural language processing and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.
On June 22nd 2021 AIAD announced the Company’s SWARM AI-driven advertising solution reduced media costs by more than 60% for one of its clients. Energy in focus turned to AIAD to better understand which creative initiatives would be best for their different audiences, such as B2B partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used Artificial Intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.
On June 29th 2021 AIAD announced it plans to file patent applications to protect its novel use of (AI) artificial intelligence and (NLP) natural language processing to reduce the cost of advertising. The continuing development of SWARM as an AI-driven advertising solution is a cradle of a number of technology breakthroughs to be protected with patent applications. Also, in the article is the reference to SWARM continuing to perform well in the marketplace attracting new clients in a broad range of industries. The development of a robust new business pipeline of both brands and agencies is a direct result of new sales hires in NY, LA and San Francisco.
On July 7th 2021 AIAD announced that it has retained Dr. Peter Holden, a leading (AI) artificial intelligence strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform development and protection of its intellectual property to protect these innovations. Dr. Holden, holding a Ph.D. in AI has allowed him to help companies embrace new and emerging Machine Learning, Deep Learning and cognitive technologies which enable transformative changes to create a competitive advantage. Working with leading IP specialists to protect these innovations, whether at the software, hardware or services/SaaS level. Dr. Holden is also the Founder and Managing Director of Dunworth Capital and is an active investor in the Artificial Intelligence space.
Dr. Holden has stated: “He’s very excited about the opportunity to assist AIAdvertising with the development and protection of its intellectual property around deploying leading-edge AI solutions. SWARM, the Company’s cognitive and behavioral AI-driven platform, has the potential to become a dominant force in the rapidly growing digital advertising space. SWARM provides (CMO’s) Chief Marketing Officers, not just with a complete understanding on the effectiveness of their ad campaigns but takes this a step further to show how campaigns may be enhanced or completely redesigned as needed, across different channels and content scenarios for maximum return on ad dollars. This is possible through SWARM’s unique multidimensional platform that pulls together disparate sources of structured and unstructured data with (NLP) Neuro-Linguistic Programming, machine learning and behavioral/cognitive models to simulate and predict with remarkable accuracy the digital personas of target buyers with whom such ads would have the maximum impact in terms of converting intent to purchasing action – thereby eliminating the wasted expense that is so prevalent in the industry.”
On July 27th 2021 AIAD announced that Jonathan Romano has joined the Company as Executive Vice President of Global Sales. Mr. Romano is an accomplished digital video ad sales leader with a consistent track record of building and training world-class sales teams. AIAD’s CEO stated: “Our AI-driven SWARM solution is ready for an aggressive sales team and Jon will help us drive top line revenue.” Mr. Romano stated: “Implementing AI in digital campaigns is a natural progression of business, and AIAdvertising’s SWARM solution is perfectly positioned to lead the way in this exciting new era of technology which will be truly game-changing for advertisers and agencies in their marketing efforts. Swarm makes digital advertising easier, more relevant, efficient, and cost effective. AIAdvertising has doubled-down on this space and has already helped many brands better target and engage their core consumers and find new niche audiences to deliver higher (ROAS) return on ad spend at minimal costs, and “we’ve only just begun this journey.”
https://finance.yahoo.com/news/aiadvertising-provides-q2-070100090.html
VWAP of .0178... it was a good day.
It was a solid 10Q at this particular point of the transitioning phase of AIAD since the first of the year. Below are some of my thoughts I posted on another board:
There's no doubt the last 10Q and recent hires clearly mirrors the information the company has provided in their PR's since the beginning of the year. End of March PR regarding the adding of new clients across multiple industries which resulted in a 23% revenue increase from the previous quarter. The PR towards the end of April stating how the company is rapidly transforming into a Tech Company with SWARM becoming a fully functioning SaaS platform in the near term which coincides with the May hires of a Full Stack Developer and Data Scientist/Analysts. The ramping up of a very impressive list of proven marketing and sales force personnel within their own fields of expertise certainly is a verification of the effectiveness of their product and the extreme interest by potential clients being directed their way. The positioning of AiAdvertising within its space is very intriguing and I'm certainly looking forward to the next 12 months and beyond.
The 4M you speak of so indirectly was actually due to the revaluation of Series H preferred stock.
Predictable... since Wednesday's runup wasn't based on any significant news. Just false rumored hype. The MM's aren't shy when it comes to taking out any lingering stop loss orders.
What actually happened over the last few days...
Back on February 24th CLWD released a PR announcing the corporate name change to AiAdvertising (AIAD).
https://finance.yahoo.com/news/cloudcommerce-change-corporate-name-aiadvertising-080100728.html
When a parent merges with a subsidiary the company has to file "articles of merger" with the Secretary of State office (SOS) in which it was incorporated. In CLWD's case it was Nevada.
Never a doubt, my friend.
Couple areas of note worth mentioning at this point in time:
On April 20th CLWD released the PR titled "CloudCommerce Rapidly Transforming into a Tech Company"
Which included the following statements:
“We are rapidly transforming our business from a traditional advertising agency services provider into a true technology driven company,” said Andrew Van Noy, CloudCommerce CEO. “While we are extremely pleased that our SWARM solution continues to deliver advertising results beyond client expectations, our dream was always to develop SWARM into a fully functioning software as a service (SaaS) platform. Our recent infusion of additional capital allows us to begin the process of turning that dream into a reality.”
https://finance.yahoo.com/news/cloudcommerce-rapidly-transforming-tech-company-070100556.html
In June they hired Jasper Pena who graduated from the University of Advanced Technology located in Tempe, AZ as their "Full Stack Developer"
https://www.linkedin.com/in/jasper-pe%C3%B1a-161a5013a
That particular position would require the skill set of a technology programmer working more directly with the development of software and would be very knowledgeable in both the front end (what you see when you open up a browser--the "interface" as you link to a website) and the back end (is what you would find "under the hood"--the written code that establishes communication between the database and browser) of an application. Their ability to efficiently combine automated testing frameworks, cybersecurity, server configuration and network scalability components will impact significantly the level of seamless functionality for the end-user of the application or site.
Also, on March 30th they released the following PR--"CloudCommerce’s AI-driven SWARM Platform Onboards New Clients Across Multiple Industries."
https://finance.yahoo.com/news/cloudcommerce-ai-driven-swarm-platform-142500991.html
Which would lead one to conclude there may be some signs of revenue growth when compared to the first quarter represented in the upcoming 2nd Qtr 10Q which will be out in a couple weeks.
An aspect that is undeniable is the fairly recent hirings in the areas of domestic/global sales and the retainment of "Dr. Peter Holden, a leading artificial intelligence (AI) strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform and development and protection of its intellectual property to protect these innovations." Moves such as these within the software industry is usually predicated on the development of a very distinctive application whose uniqueness is proven to provide a very effective accomplished objective which maximizes the sought out end result. If this is the case I would think the degree of inquiry represents an extremely high level of interest.
The last several PR's certainly reflect formidable positioning on their part. The last two certainly encompass the involvement of two individuals with quality track records within their fields of expertise. Individuals of that stature wouldn't be wasting their valuable time involving themselves with a company trading on the OTC markets unless the company had something tangible to work with. Would like to see some traction on the revenue side with the upcoming 2nd Qtr 10Q coming out around August 13th or 16th to better substantiate the news reflected in the PR's.
NEWS
https://finance.yahoo.com/news/cloudcommerce-taps-top-artificial-intelligence-070100333.html
CloudCommerce Taps Top Artificial Intelligence (AI) Expert
CloudCommerce, Inc.
Wed, July 7, 2021, 12:01 AM·4 min read
In this article:
CLWD
-8.02%
Explore the topics mentioned in this article
Peter Holden to assist the Company with the development and protection of its intellectual property around key AI innovations
SAN ANTONIO, July 07, 2021 (GLOBE NEWSWIRE) -- CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that it has retained Dr. Peter Holden, a leading artificial intelligence (AI) strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform and development and protection of its intellectual property to protect these innovations.
“Great teams require great players and Dr. Peter Holden is a great player in the world of applying Artificial Intelligence (AI) and cognitive technologies to real-world problems,” said Andrew Van Noy, CloudCommerce CEO. “We are very fortunate to have Peter advising us as we continue the process of transforming CloudCommerce into a true technology company.”
Dr. Holden has spent the last 25+ years leveraging advanced or ‘deep’ technologies as both an investor as well as hands-on operator having established and/or led three tech funds to date and taken multiple companies through to sale or IPO. His relevant technical background, holding a Ph.D. in A.I. and a Honda Post-Doctoral AI Fellowship award from Tokyo University, has allowed him to help companies embrace new and emerging Machine Learning, Deep Learning and cognitive technologies which enable transformative changes to create a competitive advantage. and work with leading IP specialists to protect these innovations, whether at the software, hardware, or services/SaaS level. He is also an active investor in the Artificial Intelligence space.
Dr. Holden is a dual UK/USA citizen and has lived and worked in Japan, Korea, UK, Silicon Valley and New York City. He previously held board and senior advisory positions on KOSDAQ, NASDAQ, AMEX and AIM listed companies and sat on the Advisory Board of United Technologies Corp (now Raytheon Technologies). He has also been a long-standing advisor to the UK Government's Global Entrepreneur Program and, as a Senior Fellow at the Wharton Business School, advised NIST on innovation and corporate venturing around advanced technologies.
“I am very excited about the opportunity to assist CloudCommerce with the development and protection of its intellectual property around deploying leading-edge AI solutions,” said Dr. Holden. “SWARM, the Company’s cognitive and behavioral AI-driven advertising platform, has the potential to become a dominant force in the rapidly growing digital advertising space. SWARM provides CMOs, not just with a complete understanding on the effectiveness of their ad campaigns but takes this a step further to show how campaigns may be enhanced or completely redesigned as needed, across different channels and content scenarios for maximum return on ad dollars. This is possible through SWARM’s unique multidimensional platform that pulls together disparate sources of structured and unstructured data with NLP, machine learning and behavioral/cognitive models to simulate and predict with remarkable accuracy the digital personas of target buyers with whom such ads would have the maximum impact in terms of converting intent to purchasing action - thereby eliminating the wasted expense that is so prevalent in the industry.”
CloudCommerce recently announced that it will change its corporate name to AiAdvertising, Inc. For more information about AiAdvertising, please visit the Company’s new website at www.AiAdvertising.com.
About CloudCommerce
CloudCommerce is a technology driven provider of digital advertising solutions. Our flagship solution, SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns. For more information about the Company, please visit www.CloudCommerce.com.
Forward-Looking Statements
This press release may contain “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements are included in our filings with the Securities and Exchange Commission, including the “Risk Factors” section of our annual report on Form 10-K for the year ended December 31, 2020. Any forward-looking statement made by us in this release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Press Contact:
CloudCommerce, Inc.
Tel: (800) 673-0927
communications@cloudcommerce.com