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Sunday, September 12, 2021 9:37:08 AM

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A lot has transpired over the course of the last year or so with AIAD. Thought I’d take some time and point out some of the pertinent information in chronological order that has appeared in the Press Releases over that period of time.

The two areas that really standout going forward represent: 1.) Being the opportunity back in the early part of 2021 to close the (SPA) securities purchase agreement while all the OTC stocks were being artificially inflated across the board resulting in a substantial amount of capital being raised while keeping the O/S level at a reasonable level, that is... when taking into account the OTC playing field, with a very respectable sales multiple of 2 currently being reflected. The capital will allow them to complete the development of SWARM into a fully functioning SaaS platform and the hiring of key personnel. 2.) Represents the retainment and hiring of “real” people (Dr. Peter Holden and Jonathan Romano) who are highly regarded in their areas of expertise which really solidifies the legitimate direction the company is taking and all it plans on accomplishing which has been laid out in the PR’s that are summarized below:

On July 19th 2019 the company (AIAD) put out a PR announcing the roll out of SWARM their “proprietary” audience-driven business intelligence solution. The software platform featuring “proprietary” data clustering algorithms and behavior analysis techniques which enables marketers to accurately identify in-depth consumer motivations and triggers, in order to effectively predict and influence their actions. Pinpointing target audiences and delivering messages that are more focused and efficient.

On October 13th 2020 they entered into a license agreement with Pattern89 to add its artificial intelligence (AI) technology to SWARM. Adding Patter89 to the tech stack will allow AIAD clientele to know why some creative work is better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900+ creative dimensions of a client’s ads. It will cross-analyze billions of Facebook advertiser data points, within its “proprietary” data set. Integrating AI as an intelligence layer across the entire tech stack will provide optimum effectiveness of all the data points clients collect.

On February 4th 2021 AIAD announced its AI-enabled SWARM solution dramatically improved results for a large B2B client and after six months the client increased its commitment by 340%. The AI-enabled SWARM experience for one of the largest sellers of heavy equipment in the U.S. included: the SWARM “always on” visibility feature with client’s sales pipeline; the SWARM measurement dashboard which ties the media spend to sales; also, being acknowledged were measurable increases in viewer engagement, duration time averages as well as pages being viewed per session.

On February 18th 2021 AIAD announced it entered into a license agreement with WRENCH.AI to use its AI-driven customized personalization engine to enhance their AI-enabled SWARM platform. WRENCH.AI makes it easier for advertisers to harness the power of their data to automate the process of creating personas to optimize marketing and advertising efforts. The licensing agreement with WRENCH.AI will allow further development of SWARM’s integration with (CRM) customer relationship management tools to translate the data into insights that will help inform the creative direction in order to deliver highly targeted and personalized ads. AIAD is developing SWARM into the first fully integrated AI-enable platform designed to eliminate waste in digital advertising. SWARM will integrate the following key features:

Data Discovery: SWARM will use AI to analyze publicly available data and corporate internal data (CRM) data to categorize and extract the critical insights into behaviors that cause their actions. These personas will provide an anonymized view of the ideal customer which will then be used to influence the creative process. SWARM will monitor the ongoing signals and dynamically update them through their lifecycle of engagement with a brand, product or service.

Dynamic & Predictive Creative: SWARM’s creative module will analyze the key elements of each persona and dynamically create multiple variations of the creative assets that are most likely to resonate with potential customers. SWARMS prediction module will eliminate the need for A/B testing or educated guessing by predicting what works-before spending a dollar-with 95% accuracy.

Omnichannel Engagement & Activation: Machine learning and AI are at the core of AIAD omnichannel advertising platform. It will offer ad formats, including display, native, video and connected TV (CTV) with consolidated reporting.

Performance: SWARM’s performance module connects previously siloed data and signals in order to track and measure the performance of each campaign. Through an intuitive console, results will be displayed alongside insights and recommendations to continually improve performance.

On March 5th 2021 AIAD announces the AI driven SWARM platform will deliver a solution for the elimination of third-party cookies in the form of personas. SWARM utilizes AI to manage personas. AI will make buyer personas more valuable by making them more accurate and personalized by inventing how persona building works, including: AI platforms being capable of collecting and analyzing prospect customer data at massive scale; by delivering accurate, human-like associations from a vast array of data; fine tuning the digital experience for customers; continually updating all personas in real time; automating the entire process; and interfacing with existing marketing stacks.

On March 30th 2021 AIAD announced its AI-driven SWARM platform is onboarding new clients across multiple industries. Confirming over the last six months the platform has exceeded expectations of every single new client.

On April 16 2021 AIAD announces a client experienced a 143% increase in conversions and its highest click-through rate by leveraging the AI-driven SWARM solution. The significant increase in conversions represents the fact the client is now in a very favorable position of dramatically increasing its top line revenue.

On April 20th 2021 AIAD announced that due to its recent infusion of additional capital via the SPA (securities purchase agreement) back in February has allowed the company to internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven (SaaS) software-as-a-service platform.

On June 15th 2021 AIAD announced the current SWARM solution has been well accepted by their clients and are moving rapidly to develop SWARM into a fully cloud hosted SaaS platform that will harness the power of artificial intelligence, machine learning, natural language processing and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.

On June 22nd 2021 AIAD announced the Company’s SWARM AI-driven advertising solution reduced media costs by more than 60% for one of its clients. Energy in focus turned to AIAD to better understand which creative initiatives would be best for their different audiences, such as B2B partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used Artificial Intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.

On June 29th 2021 AIAD announced it plans to file patent applications to protect its novel use of (AI) artificial intelligence and (NLP) natural language processing to reduce the cost of advertising. The continuing development of SWARM as an AI-driven advertising solution is a cradle of a number of technology breakthroughs to be protected with patent applications. Also, in the article is the reference to SWARM continuing to perform well in the marketplace attracting new clients in a broad range of industries. The development of a robust new business pipeline of both brands and agencies is a direct result of new sales hires in NY, LA and San Francisco.

On July 7th 2021 AIAD announced that it has retained Dr. Peter Holden, a leading (AI) artificial intelligence strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform development and protection of its intellectual property to protect these innovations. Dr. Holden, holding a Ph.D. in AI has allowed him to help companies embrace new and emerging Machine Learning, Deep Learning and cognitive technologies which enable transformative changes to create a competitive advantage. Working with leading IP specialists to protect these innovations, whether at the software, hardware or services/SaaS level. Dr. Holden is also the Founder and Managing Director of Dunworth Capital and is an active investor in the Artificial Intelligence space.

Dr. Holden has stated: “He’s very excited about the opportunity to assist AIAdvertising with the development and protection of its intellectual property around deploying leading-edge AI solutions. SWARM, the Company’s cognitive and behavioral AI-driven platform, has the potential to become a dominant force in the rapidly growing digital advertising space. SWARM provides (CMO’s) Chief Marketing Officers, not just with a complete understanding on the effectiveness of their ad campaigns but takes this a step further to show how campaigns may be enhanced or completely redesigned as needed, across different channels and content scenarios for maximum return on ad dollars. This is possible through SWARM’s unique multidimensional platform that pulls together disparate sources of structured and unstructured data with (NLP) Neuro-Linguistic Programming, machine learning and behavioral/cognitive models to simulate and predict with remarkable accuracy the digital personas of target buyers with whom such ads would have the maximum impact in terms of converting intent to purchasing action – thereby eliminating the wasted expense that is so prevalent in the industry.”

On July 27th 2021 AIAD announced that Jonathan Romano has joined the Company as Executive Vice President of Global Sales. Mr. Romano is an accomplished digital video ad sales leader with a consistent track record of building and training world-class sales teams. AIAD’s CEO stated: “Our AI-driven SWARM solution is ready for an aggressive sales team and Jon will help us drive top line revenue.” Mr. Romano stated: “Implementing AI in digital campaigns is a natural progression of business, and AIAdvertising’s SWARM solution is perfectly positioned to lead the way in this exciting new era of technology which will be truly game-changing for advertisers and agencies in their marketing efforts. Swarm makes digital advertising easier, more relevant, efficient, and cost effective. AIAdvertising has doubled-down on this space and has already helped many brands better target and engage their core consumers and find new niche audiences to deliver higher (ROAS) return on ad spend at minimal costs, and “we’ve only just begun this journey.”


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