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Monday, November 08, 2021 10:11:39 AM

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Post 28444 updated: Research related to AIAD. . .

Thought I'd take some time to put together details that have appeared in Company related information, PR's and disclosures that I have come across over the last 18 months as part of my due diligence concerning AIAD. A small portion, at the beginning, is relative to occurrences during the week of Oct. 25th in association with Parscale Strategy which was not part of the August 1st 2017 acquisitions.

One of Cloudcommerce's, (known now as AIAdvertising), subsidiaries is Parscale Digital which merged with Parscale Creative as a result of an acquisition dated August 1st 2017. The total purchase price of $7,945,000, was paid in the form of the issuance of ninety thousand (90,000) shares of the Company's Series D Convertible Preferred Stock. This business acquisition interrelation spawned a new subsidiary named Data Propria which the Company (AIAD) launched on February 1st 2018. The key component related to the new subsidiary was the employment of four former Cambridge Analytica staffers.

Quotes from the Cambridge Analytica Website:

"Communication has changed. Blanket advertising no longer provides viable ROI for every campaign. Big data revolutionized the way organizations identify and locate their best prospects. But data alone isn't enough. Cambridge Analytica is building a future where every individual can have a truly personal relationship with their favorite brands and causes by showing organizations not just where people are, but what they really care about and what drives their behavior."

"At Cambridge Analytica we use data modeling and psychographic profiling (Behavioral Science) to grow audiences, identify key influencers, and connect with people in ways that move them to action. Our unique data sets and unparalleled modeling techniques help organizations across America build better relationships with their target audience across all media platforms."

Sound familiar?


Since the advent of the internet. . . businesses, companies and corporations have accumulated a monumental amount of customer first party data. It's estimated that in the U.S. there are somewhere close to four or five thousand data points on every individual. This degree of digital footprinting is a gold mine leading to significant revenue growth for those that can disseminate and incorporate this information in the most efficient manner. The only problem is the enormous cost to try and develop a method internally to try and accomplish this objective. This is where AIAD comes in:

SWARM was developed based on the concept of first-party data resources which is information directly related to an enterprises customer that comes directly from its own sources. It’s incredibly important when it comes to building customer personas and behavioral profiles. Which eliminates the reliance on the use of browser cookies. The SWARM platform uses AI to manage “personas."

A persona is a proxy for a brand’s target audience. A proxy represents someone who has the same interests, priorities and concerns as the brand’s buyers. Within the brand’s target market, there are several ideal customer profiles, and each ideal customer profile could have a multiple number of personas. Developing these personas is based on extensive research and requires the use of artificial intelligence and machine learning tools.

For brands of all types, artificial intelligence, through the invention on how persona building works will make buyer personas more valuable than ever by developing them to be precisionally accurate and personalized.

SWARMS AI driven platform is capable of collecting and analyzing prospect and customer data on a massive scale; delivering accurate, human-like associations from a vast array of data; fine tuning the digital experience for customers; and continually updating all personas in real time. The entire process is automated and can interface with existing marketing stacks.

A couple AI technologies added to the SWARM tech stack over the last year worth noting that has resulted in further refinement of the SWARM platform:

Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign.

By adding Patter89 to its growing tech stack, AiAdvertising's SWARM will allow the Company’s clients to know why some creative elements work better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900+ creative dimensions of a client’s ads. It will cross-analyze billions of Facebook advertiser data points, within its proprietary data set.

Also, the addition of the WRENCH.AI customized personalization engine to enhance the Company’s AI-enabled SWARM platform. Adding this critical AI -driven component will allow the Company to speed the development of SWARM to dramatically reduce the cost of advertising.

Using machine learning and artificial intelligence, WRENCH.AI makes it easier for advertisers to harness the power of their data to automate the process of creating personas to optimize marketing and advertising efforts. Allowing to further develop SWARM to integrate with customer relationship management (CRM) tools to translate the data into insights that will help inform the creative direction in order to deliver highly targeted and personalized ads.

Information released through AiAdvertising PR's directly pertaining to client feedback regarding the AI-Driven SWARM platform performance:

SAN ANTONIO, June 25, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that it signed a new client, Desert Mountain, to help them increase club membership and home sales.

The agreement calls for a multi-phase approach beginning with audience data discovery and analysis, followed by creation of several custom ad concepts (both video and static) culminating with a highly targeted digital advertising strategy.

“We have been looking to consolidate all of the capabilities needed to execute a data-driven marketing strategy under one roof,” said Kim Atkinson, Director of Marketing and Communications at Desert Mountain. “AiAdvertising’s solution fits our needs perfectly. We’re off to an exciting start.”

“Digital advertising is a multidisciplinary practice. We are seeing more and more customers coming to AiAdvertising because we are a ‘one-stop shop’ that can deliver audience data analytics, data-driven creative design, and fully managed campaign execution,” said Andrew Van Noy, CEO of AiAdvertising. “Our integrated solution of software and services is perfectly positioned to capture market share. We look forward to a very productive relationship with Desert Mountain.”
The data analytics component of the solution is powered by SWARM, AiAdvertising proprietary audience intelligence technology.

SAN ANTONIO, Nov. 12, 2020 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced the successful results of its work with one of the nation’s leading charter schools.

The school hired CLWD with the #1 goal of increasing positive community awareness of its unique approach to education when compared to other options within the state. Leveraging its flagship SWARM solution AIAD used timely targeted digital messaging focused on the custom audience segments or “personas” identified using artificial intelligence and behavioral science now embedded SWARM.

The school’s website traffic and engaged users skyrocketed by 133% when compared to last year; the school saw a 46% lift in positive stories about its brand when compared to last year; users consumed in excess of 10,000 hours of video highlighting the brand and its core values; an the school experienced a 215% lift in new enrollees

“I am really proud of the measurable results we are delivering for our Clients”, said Andrew Van Noy, AiAdvertising CEO. “Although still in its infancy, SWARM is proving to be a game changing solution for us given our ambitious plans to invest in and improve it using Artificial Intelligence and Machine learning.”

SAN ANTONIO, March 30, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a leading provider of digital advertising solutions, today announced that its AI-driven SWARM platform is onboarding new clients across multiple industries, such as mortgage lending, solar panel installations and heavy equipment rental.

“During the last six months, our AI-driven SWARM platform has exceeded expectations for every single new client. Our goal is to potentially reduce the cost of each test advertising campaign by as much as 50%.”
“Based on our past experience, we expect SWARM to win each and every battle,” Mr. Van Noy continued. SWARM analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns.”

SAN ANTONIO, April 16, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a leading provider of digital advertising solutions, today announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. SWARM tested 90 ad variations leveraging a mix of images, headline and body copy. The content was tested against the client’s Jeep Owner audience in Facebook and optimized for conversions. The top five ad combinations were implemented and started running on March 2. The campaigns were structured around Jeep Wrangler landing pages. A 143% increase in conversions means that the client is in a very favorable position of dramatically increase its top line revenue.”

SAN ANTONIO, June 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, is well-positioned to benefit from the total global industry sales and marketing opportunity forecast to exceed annual revenue of $5.9 trillion.

“Our timing couldn’t be better,” said Andrew Van Noy, AiAdvertising CEO. “The market opportunity to apply artificial intelligence to marketing and sales is exploding worldwide. Marketers know that using artificial intelligence is the fastest way to accelerate revenue growth.”

Mr. Van Noy concluded, “Our current SWARM solution has been well accepted by our clients. However, we are moving very rapidly to develop SWARM into a fully cloud hosted (SaaS) software-as-a-service platform that will harness the power of artificial intelligence, machine learning, natural language processing and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.”

SAN ANTONIO, June 22, 2021 (GLOBE NEWSWIRE) -- AiAdvertising (AIAD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, reduced media costs by more than 60% for Energy in Focus (public advocacy group associated with Berry Corp. (BRY) an AIAD client), a web based platform that showcases diverse information on energy in California. Based on the first-round results, the client has committed to a second round.

Energy in Focus turned to AIAD to better understand which creative initiatives would be best for their different audiences, such as b2b partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used artificial intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.

Now, AIAD is under way with a second round. SWARM will perform optimization and then scale to new news sources. Also, insights gained from the campaign will be shared with the client to help identify media content that will be relevant to its various constituents.

“SWARM has yet to fail us or any of our clients. To date, every test or initial campaign has led to a follow-on engagement. Also, another benefit of using artificial intelligence is that SWARM learns as it goes. And, unlike the human mind, its learned knowledge is indelible.”

SAN ANTONIO, Sept. 15, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (AIAD), a technology driven provider of digital advertising solutions, today announced that it received in partnership with HOLT CAT the 2021 Construction Industries Excellence in Marketing Award. The Company used its AI driven SWARM solution to increase performance of its Advertising investments by aligning its efforts to newly created Personas for a more personalized and authentic customer experience.

Jason Smith, Senior Director of Marketing and Digital for HOLT CAT elaborated on the core reason this effort was recognized. “We launched a new digital advertising campaign with AiAdvertising to help us better serve our customers, drive new leads and measure its effectiveness. We leveraged the AI in SWARM’s Platform to communicate with our customers when and where they want to be reached. With the data we were able to create personas, identify like-minded audiences, predict which creative resonates best, and measure the campaign messages that influenced and directly attributed to sales.”

Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.
Kevin Myers, Chief Product & Marketing Officer of AiAdvertising. , “We are making great progress in transforming our business into a true technology driven company and are extremely pleased that our SWARM solution continues to deliver advertising results beyond client expectations. We are continuing to develop SWARM into a fully functioning Software-as-a-Service (SaaS) Platform, which we believe will allow us to prosper in what McKinsey Global Institute estimates to be a $5.9 trillion annual market for AI and other analytics applied to marketing and sales.”

Successful companies like HOLT CAT are leveraging the most important asset they have in marketing, the siloed data that drives these insights and predictions. Many businesses are searching for solutions to optimize their marketing, sales, customer service and operational efforts. The SWARM AI Platform was built and designed to help companies benefit from increased profitability by reducing guesswork and wasteful spending.

Other notable activity since the beginning of the year:

February 2021 -- The closing of a registered direct offering under a (SPA) securities purchase agreement with an institutional investor raising 10M in capital.

April 2021 -- Announces its recent infusion of additional capital will allow the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven software as a service (SaaS) platform.

June 2021 (GLOBE NEWSWIRE) -- announced plans to file patent applications to protect its novel use of artificial intelligence (AI) and natural language processing (NLP) to reduce the cost of advertising as it continues to transform into a tech company.

“Simply put – a robust patent process adds enormous value to a tech company,” said Andrew Van Noy, AiAdvertising CEO. “And our continuing development of SWARM, our AI-driven advertising solution, is a cradle of a number of technology breakthroughs which we plan to protect with patent applications. We believe that building a patent portfolio will give us a durable competitive edge in our industry.”

Mr. Van Noy concluded, “SWARM continues to perform well in the marketplace and our company continues to attract new clients over a broad range of industries. We are also developing a robust new business pipeline of both brands and agencies resulting from our new sales hires in NY, LA, and San Francisco."

July 2021 -- AiAdvertising (AIAD), announced that it has retained Dr. Peter Holden, a leading artificial intelligence (AI) strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform and development and protection of its intellectual property to protect these innovations.

July 2021 -- AiAdvertising (AIAD) announce that Jonathan Romano has joined the Company as Executive Vice President of Global Sales.
Mr. Romano is an accomplished digital video ad sales leader with a consistent track record of building and training world-class sales teams. He previously served as VP of Sales & Agency Development, North America for SpotX (acquired by Magnite Inc. which trades on the NASDAQ) and VP Eastern Sales for YuMe.

August 2021 -- Second Quarter revenue total increased 24% from the First Quarter.

Recent staff hire's in 2021:
Jonathan Romano, Exec. V. P. of Glob. Sales
Jessica Pomerantz, V. P. of Nat. Sales
Joyce Sebastian, Sales Dir.
Kimberly Cheever, Sales Dir.
Scott Thornton, Sales Dir.
Traci Lorio, Ad Tech Sales Director
Victoria Richardson, Dir. of Marketing
Chris Puckett, Ecommerce Marketing & Growth
Alyscia Zulauf, Human Res. Manager
Matthew DeBoer, (IT) Dir.
Dr. Aqeeb S., Data Scientist/Analyst
Jasper Pena, Full Stack Developer
Christopher S., Full Stack Engineer
Josh Anderson, Sr. Dir. Product Engineer
Dustin Wenger, Videographer, Photographer, Creator
Alerys Ortiz-Amador, Graphic Designer & Illus.
Rebecca Latham, Graphic Designer
Madeline Ritter, Digital Production Designer

AiAdvertising, Inc. (OTC: AIAD), (Nov. 4th 2021 PR) a technology driven provider of digital advertising solutions, today announced that it has strengthened its board by adding three independent directors who have deep industry experience.

October 2021 -- AiAdvertising (AIAD), appointed Richard Berliner to serve on the Company’s Board of Directors. Mr. Berliner has been Chairman and Chief Executive Officer of Fifth Gen Media, Inc., a marketing and publishing company, owned by Mr. Berliner since 2016.

October 2021 -- AiAdvertising (AIAD), appointed Virginia “Rosie” O’Meara to serve on the Company’s Board of Directors. Mrs. O’Meara has been Chief Revenue Officer at GroundTruth, a location-based marketing and advertising technology company, since October 2020. Mrs. O’Meara was Senior Vice President of GroundTruth’s Platform Self-Serve business from October 2019 to September 2020. Mrs. O’Meara was Vice President.

November 2021 -- AiAdvertising (AIAD), appointed Mark Fruehan to serve on the Company’s Board of Directors. Since September 30, 2021, Mr. Fruehan has served as Chief Executive Officer of First Screen of the Americas, which offers digital first brands and content creators alternative distribution and billing mechanisms to monetize content. From July 2020 to June 2021, Mr. Fruehan was Chief Revenue Officer of Tradeswell, the leading AI-driven eCommerce solution, which helps brokers and resellers sell on Amazon, Walmart, and Target. Prior to serving as Chief Revenue Officer at Tradeswell from April 2018 to July 2020, Mr. Fruehan served as President and Chief Revenue Officer at Verve Group, a Media and Games Invest SE portfolio company (Berlin) and a privacy-first omnichannel ad platform offering programmatic solutions that connects advertisers and publishers to people in real time.

With these three independent board members, the Company has fully established Its Audit Committee, Compensation Committee and Nomination and Corporate Governance Committee in preparation for the future growth of the business.

“We are thrilled to welcome Rich, Rosie and Mark as the newest members of our Board of Directors,” said Andrew Van Noy, CEO of AiAdvertising, Inc. ”All three of these individuals have an enormous depth of experience that will be invaluable in helping guide and direct our business in the next stages of our growth. Their strategic oversight will further professionalize our business and its management and will help us to grow aggressively in the future. These are really exciting times in the ad tech industry and we believe our SWARM artificial intelligence platform can play a significant part in the recently disrupted markets.”

Financials as of 11/05/2021:
O/S Total: 1,028,382,045
Market Cap: 19,025,067
(TTM) Revenues: 7.8M
Sales Multiple: 2.4
Cash on Hand: 5.3M (end of 2nd Qtr)

3rd Quarter 10Q Financials due on 11/15/2021
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