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Everyone knows that the hotel placements in 2019/2020 were the result of cold calling by Sean Folkson. Those individual location sales are likely what lead to the Global Hotel Company (GHC) electing to perform their own 6 month test within a handful of properties. The successful test then lead to that GHC launching into over 500 of their extended stay locations. Based on Seans comments on the companies social media page - investors can expect that same GHC to launch into additional chains.
Not sure how anyone can look at the initial cold calling hotels as a failure?!?
IMO they were the “seeds planted” to the future creation of the Sleep-Friendly Nighttime Snack Category!!!
I am looking forward to the upcoming filings….#NGTF is about to get very disruptive within the Hotel Vertical.
Keep an eye on the SEC filings.
Just confirmation of consumer acceptance of a great product.
1000 hotels…Versus 1000 Supermarkets?!?
I will take 1000 hotels selling Nightfood where their is zero slotting fees, zero promotions and Nightfood makes up between 25-100% of the product set over 1000 supermarkets where we make up 1% of the set and the profit margin is killed with the trade spend?!?
But of course what do I know?!?
Not defensive…just factual?!?
November financials will be telling IMO.
Nightfood rated 4.5 stars on SocialNature
Consumers rate Nightfood on Social Nature as 4.5 stars after 5692 reviews
Nightfood as a company has 21,774 likes on the site below.
Sleep Friendly Ice Cream
"Less than 50% of startups survive the first three years"
IMO Nightfood will be around for a VERY LONG TIME!
The average investor (or potential investor) generally has no any idea about product failure.
Most on this board IMO throw around the word "failure" even though they have really no idea what that means in business.
If you are truly interested in product failure - maybe take a read of this article and you will see that with the Hotel Vertical was the strategic pivot that will define Nightfood's ultimate success IMO.
Understanding Product Failures – Top Reasons and Examples
Nightfood's "Direct With" consumer engagement approach/b]
Nightfood is more than the "decaf of coffee" or the "fat free" of yogurt....
Nightfood is "formulated by sleep and nutrition experts to contain less of those sleep-disruptive ingredients, along with a focus on ingredients and nutrients that research suggests can support nighttime relaxation and better sleep quality."
This article helps explain how CPG companies like Nightfood are approaching products that work "WITH" the consumer versus those that focus on getting products "TO" the consumer.
How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models
BMW launches subscription for "heated seats"?!?
As most have learned...."Change is the only Constant in life".
Sleep-friendly Nighttime snacks for some......are like "heated seats" when you drive a BMW in Miami, FL....just not needed and somewhat of a joke.
But for a lot of people, like me, who cannot sleep on planes or enjoy a dessert at a restaurant without then having a terrible nights sleep the idea of a Sleep-Friendly snack is HUGE.
Sleep is a necessity for everyone.....and IMO if we could purchase a monthly subscription for 8 hrs a night.....most of us would sign up?
The NEW category of food in the CPG industry IMO will be SLEEP FRIENDLY NIGHTTIME SNACKS.....take it to the bank!!!
Sean cares about the upcoming category….
Sean has made it VERY clear that Nightfood is not a “revenue play”….but that of a “category play”.
Some of us believe that this new category ( Sleep/friendly Nighttime Snacking) will be created and others do not?!?
My position is just fine thanks very much. ;)
He is not the referee.
We are potentially days away from hearing who is calling the shots here….aka the GHC…..when the name is confirmed and the initiative is announced….all will be clear.
Glad to have my position is “locked and loaded”.
Anyone got any original material here or have we just resorted to "cut and paste"?
Nightfood - Impulsify - 2022 Playbook Volume 2.
See Nightfood in freezer picture on page 8 and below on page 19.
Next year Nightfood may possibly be listed on page 12 with more than one format?
Link to playbook;
Impulsify 2022 Playbook Vol 2
Nightfood Cookies to be Gifted at the National Association of Black Hotel Owners, Operators & Developers Annual Summit
I see significant value in these people receiving a sample of Nightfood Cookies;
Speakers and panelists include Thomas J. Baltimore, Jr., Chairman, President and Chief Executive Officer of Park Hotels & Resorts; Norman Jenkins, President/CEO Capstone Development; Warren Fields, CEO of Benchmark Pyramid; Leslie D. Hale, President/CEO of RLJ Lodging Trust; Bill Fortier, Senior VP Development, Americas, Hilton; Julius W. Robinson, Chief Sales & Marketing Officer, U.S. & Canada, Marriott International; DeShaun Wise Porter, Global Head of Diversity, Inclusion, and Engagement, Hilton; and Geoff Ballotti, President/CEO Wyndham Hotels & Resorts, Inc.
Not to mention all of the registrants?!?
Nightfood Cookies to be Gifted at the National Association of Black Hotel Owners, Operators & Developers Annual Summit
Your input is invaluable...thanks
Walmart, Walmart, Walmart!!!
What we should all do is focus on WALMART has hard as we possibly can......You know why?
Because then you will all miss the "big picture" here with the possible creation of a new category within snacks!!
People laughed at Greek Yogurt (maybe pop Doron Stern and email and see what he thinks about Nightfood?....... oh and BTW he happens to be a strategic advisor for Nightfood?)
Maybe we should just listen to those who focus on Walmart instead?
We know what’s true for sure.
While others haven’t got a clue?
Eyes will be opened soon IMO.
Not investment advice.
Show me a post of mine that I have that is giving “investment advice“
Yeah Nah.
The fact is you don’t have a clue how many Walmarts carried Pickles For Two do you?
Keep looking at the past. I’ll focus on the future.
Facts are Facts?!?
No need to rely on “rookie investors” mate.
Something tells me some accredited investors are about to see a HUGE ROI in the months to come.
We shall see won’t we?!?
IF NGTF has another round of funding - I would love a chance at those 5 year warrants.
TBD.
CEO - NGTF - 2023 - GHC - Partnerships
Comments (not NMI) from CEO Sean Folkson via Telegram on July 1st;
1. I’m not sure that it’s possible for us today to pin values on the relationships we’ve established with hotel companies, distributors, GPOs, airline catering companies, and more
2. Certain things have taken longer than we had hoped or planned, or been told to expect.
3. But they are happening and I like where we’re at.
4. Ice cream reorders are coming from the distribution centers and hotels are moving product. Feedback from the field is strong
5. Cookies will allow us even more penetration (airlines, hotels that don’t have freezers, hotels that don’t use Vistar.
6. Very excited about what’s to come and what’s already happening (both on stage and behind the scenes)
7. Category is coming. We’re in front, and I think our established and anticipated hospitality relationships will put us in a great place
Bats….but I agree!!
I have had to cancel 4 planned international trips due to the pandemic?
Nightfood has not been immune to the effects of said pandemic…you’ll need to try harder than that?
Casey at Bat…5000 Roar!!!
How ironic you reference Mudville?
Nightfood has about as many investors.
Something tells me Sean will not ignore the first or second strike….
IMO he is about to hit it out of the park!!!
“Success is stumbling from failure to failure with no loss of enthusiasm.”
Sir Winston Leonard Spencer Churchill
Don’t mess with the Bulldog!!!
Something tells me that Sean is at bat, the bases are loaded……and the pitch count is 0-0….waiting for the fastball.
2020 is better than 2017?!? Ha ha.
Everyone knows that the “Nightfood Team” got a “little over their skis” with their projections for the supermarket points of distribution and revenue guidance. These were projections from over 2 years ago and a lot has changed since then right?
Let’s see how many hotels we are in by end of September?
Gurufocus runs article on NIghtfood Cookies;
Nightfood Sleep-Friendly Cookies Slated for July Production
The first domino has fallen…..........
Everyone knows that once the global hotel company releases the news of their initiative the rest WILL follow.
Wellness travel is the post pandemic focus.
Nightfood is enabling a “seamless” or “frictionless” minimum brand standard that enhances guest choice and stay satisfaction without Capex to the hotel owners.
Just watch…you will see....all will be revealed.
Self denial is so sweet!!!
Just watch and learn…..
It’s about to get real.
Nightfood supplies sweet dreams with its Sleep Friendly Cookies.
Word is spreading on the Nightfood Cookies;
From the article;
Nightfood’s cookies redefine sweet dreams
This month, midnight snacks are getting sweeter.
Two years after Nightfood made a name for itself by creating the first good-for-sleep ice cream, the company is launching a line of Sleep Friendly Cookies. The first flavor, Prime-Time Chocolate Chip, launches this month. Cherry oat and snickerdoodle varieties are expected later this summer.
Nightfood’s cookies are formulated to have the same taste as a regular cookie, but they’re made from an oat flour base because that grain is naturally rich in sleep-aiding melatonin. They’re sweetened with date syrup because it’s high in antioxidants and has a lower glycemic index. And the cookies are nut and gluten free.
But the cookies’ nutritional profile isn’t just targeted at relaxation. Compared to other cookie brands, each serving of Nightfood’s cookies has 40% less sugar and fat, 20% fewer calories, 200% more protein and 500% more fiber, the company said. The cookies are also enriched with vitamin B6, inositol and jujube powder.
Nightfood’s ice cream has been available in select stores, but it has some specific target markets: pregnant people, who often have a hard time sleeping, and hotel guests.
The company has forged agreements for Nightfood ice cream pints to be sold in hotel lobbies to help travelers relax as they settle down for the night in a place that isn’t home. According to the release about the cookie launch, the company is working with hotels that serve its ice cream to also carry cookies. And, because cookies are more portable treats, Nightfood is also working with an airline caterer to serve them as snacks or desserts on overnight international flights.
Since its launch, Nightfood has been one of the only CPG brands that tries to put its consumers to sleep. And there are many people looking for that sweet sendoff. According to the National Sleep Foundation, more than a third of U.S. adults don’t get the recommended seven hours of sleep a night.
Nightfood supplies sweet dreams with its Sleep Friendly Cookies
2018 seriously?
I love the sound of desperation
Are consumers ready for sleep-support foods and beverages?
Per the article (before the mention of Nightfood);
Perhaps less obvious is the “significant scope” that Sundaresan and colleagues see for sleep support in the snack and indulgence spaces. “These categories have near-universal appeal,” she argues, “and their reputation as comfort foods could support relaxation and stress reduction when formulated with the right ingredients.”
Are consumers ready for sleep-support foods and beverages?
Crazy!!!
Nah mate my position is locked in…..
Really?
And what about the buying today?
We missed you……
It is all a matter of perspective?
Failed is the last word I would use for Nightfood.
Upcoming PR will confirm this FACT.
Just remember there are over 5000 shareholders and 91.75 M shares outstanding.
IMO someone insightful grabbed a few shares at a great price?
"In the mean while it looks like someone dump a load of shares today."
Not sure that 39, 622 shares or about $7000 would be considered a "load of shares?!?".
If it is I have MANY loads of shares. LOL.