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How many hotel partnerships will it take?
Something tells me that the success of Nightfood in the hotel vertical is shaping up to be more than some of the posters on this board can stomach?
They really have nothing negative to say about the last 8-K's because they know that highly anticipated and projected press releases in April are a strong indication that Nightfood is rapidly heading towards being at the very least achieving "leading global hotel company standard status" and is looking more like it MAY even achieve "industry standard".
AAIMO
Sean has provided "hints of updates" which I have called "carrots".
Sean has publicly stated that as investors we are on "tape delay".
Sean has publicly stated that Nightfood has signed confidentiality agreements which prevents him from full disclosure - He tells us what he can when he can.
I have in the past called these hints "carrots" because they give me something to chew on as I wait for the full disclosure of the news.
Carrots in my mind are POSITIVE in that they allow Sean to provide the investors an update on progress (as to what is potentially coming down the line) that he cannot legally disclose. Future Statements.
The PR's are coming fast and thick now as they are certainly considered material.
See below;
Timely Release
Nightfood Hotel nomenclature clarified ..."leading global hotel company"
Nightfood's most recent PR has clarified as below;
Per April 27th PR;
Also in May, at the direction of a leading global hotel company with thousands of locations in the United States, Nightfood’s first major chainwide hotel distribution is scheduled to begin with the national rollout in a soon-to-be announced major extended-stay hotel chain with approximately 500 properties in the United States.
So;
"Leading Global Hotel Company" refers to either; IHG, Marriott, Choices or Wyndham or Hilton (per the page 12 NGTF Investor Deck).
Chain refers to Extended-Stay etc etc
Nightfood Announces Receipt of All Initial Purchase Orders for Nationwide Hotel Distribution
Sleep-Friendly Ice Cream Shipping to Twenty-One Regional Distribution Centers
Tarrytown, NY, April 27, 2022 – Nightfood Holdings, Inc. (OTCQB: NGTF), the sleep-friendly snack company addressing the $50 billion Americans spend annually on nighttime snacks, announced that all 21 anticipated purchase orders for the first national hotel rollout of Nightfood ice cream pints have now been received.
Shipments have been initiated and Nightfood is on target to be available in 21 major hotel distribution hubs across the country in early May.
Also in May, at the direction of a leading global hotel company with thousands of locations in the United States, Nightfood’s first major chainwide hotel distribution is scheduled to begin with the national rollout in a soon-to-be announced major extended-stay hotel chain with approximately 500 properties in the United States.
In addition to the scheduled May launch in that first chain, the Company announced it was contacted earlier this month by corporate-level decision-makers of a second global hotel company who quickly initiated the launch of a pilot test of Nightfood in one of their chains.
With continued sales success, each of these relationships could lead to distribution in thousands of hotel properties.
“We expect this new test to be successful because we’ve seen how well Nightfood has sold in the hotel setting,” commented Nightfood CEO Sean Folkson. “Now that we’re rolling into full national distribution with the largest distributor of snacks in the hospitality space, we’re working hard to reach our goal of securing distribution in 7,500 hotels within the next 9 months, including multiple Nightfood snack formats.”
Nightfood management, with support from iDEAL Hospitality Partners, is working to penetrate the hotel market through additional corporate level initiatives at major hotel companies, partnerships with distributors, agreements with industry-leading Group Purchasing Organizations, and relationships with influential hotel management companies.
Management believes a growing retail footprint will eliminate the desire for corporate-level decision-makers to run retail tests prior to launch. Nightfood’s recently announced arrangement with Remington Hotels, where Nightfood is now a recommended brand to the Remington portfolio of over 120 properties, is expected to help accelerate the national rollout through distribution in some of the most prominent hotels in the country. Remington’s portfolio includes properties from Doubletree, Courtyard, Crowne Plaza, Four Points, Hilton, Hyatt Regency, Marriott, Renaissance, Sheraton, Westin, Wyndham, Curio, Embassy Suites, Intercontinental, Fairfield Inn, Hampton Inn, Hilton Garden Inn, Holiday Inn, Residence Inn, Springhill Suites, and more
“We introduced the Nightfood brand to hotel owners at the AAHOA conference earlier this month, and I’d describe the response as overwhelmingly positive,” added Jill Rigsbee, CEO of iDEAL. “So much groundwork has been laid over the last several months in the run-up to these initial purchase orders. We’re expecting rapid distribution growth this spring and summer as we work to make Nightfood ubiquitous in hotel lobby shops from coast to coast.”
A lot going on for sure.....all good!
I suspect that there is simply a lot going on with the team at Nightfood?
Hey we have had six 8-K's this month alone?
Ideally Nightfood would unitize the word "brand" to consistently describe the parent company ie; Hilton, Marriott etc
Then apply the word "chain" for the levels of properties within their portfolios?
Not that it will really make a HUGE difference in the big scheme of things I guess?
Bring on "Industry Standard"
Brand versus Chain?
It seems that within the hospitality industry that there is some varying utilization in the use of the terms Hotel Brand or Chain.
Nightfood SEC filings;
On April 25, 2022, Nightfood Holdings, Inc. (the “Company”) issued a press release, announcing that a global hotel brand with thousands of locations in the United States across multiple hotel chains was starting a new retail pilot test of Nightfood ice cream pints in one of their premium chains.
Page 12 of the Nightfood presentation deck uses the word "Brands" to describe the Top 5 in the world. Each Brand has multiple chains.
The Ultimate Guide to The World’s Top Hotel Brands and Their Properties
They are in the midwest when I cook them....
Chances are you have never heard of a sous vide?
Maybe stick to your clam chowder and lobster rolls?
The Carrot? Take off your blinders people?
I am not sure how attaining Brand Standard Status is considered by some on the board to be a "carrot"?
It is only a matter of weeks before Nightfood is able to confirm the name of the global hotel brand that has given NIghtfood Brand Standard Status.
IMO we are likely to see a fairly rapid increase in hotel placements for Nightfood over the next 4-6 months - each likely supported by an 8-K describing the new chain?
I get the feeling Sean doesn't need to dangle carrots anymore - that was 2020.
Current news releases are more like "big juicy steaks" that I for one can sink my teeth into really easily.....like filet mignon?
Some investors look forward....
I am not about to get in a pissing match with anyone on the board about what we consider to be new developments in Nightfood and what is "old news" and essentially in the past.
There are many on the board that have "their eyes in the rear vision mirror" of Nightfood as a company and have literally no idea what is currently happening.
I am firmly focussed on whats coming....not on what has happened 2-3 years ago?
Adoption of Nightfood....Is a Pilot Test really needed?
Something tells me when NIghtfood is eventually given the "thumbs up" to publicly announce which of the 5 Top Global Hotel Brands (GHB) has already performed a 6 months pilot test to confirm sales velocity - that the additional "pilot tests" by the other 4 GHB's will either not be required or become somewhat perfunctory in nature and only 2-3 months in length?
Let's see how long the second GHB takes to give NIghtfood the "green light"?
NEW Pilot Test Second Global Hotel Brand
April 25, 2022
Nightfood Announces New Pilot Test With Second Global Hotel Brand
HQ initiated test could lead to distribution in additional hotel chains
Tarrytown, NY, April 25, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Nightfood Holdings, Inc. (OTCQB: NGTF), the sleep-friendly snack company addressing the $50 billion Americans spend annually on nighttime snacks, announced that a corporate-level test with a second global hotel brand is set to begin this week.
The testing chain is a recently-launched premium hotel banner with approximately 20 locations across the country, boasting a focus on wellness, including nutrition and sleep. It is a division of one of the five major hotel brands in the United States.
“It’s exciting to be starting a new corporate-level relationship with a second global brand so quickly after announcing receipt of our first national hotel purchase orders,” remarked Nightfood CEO Sean Folkson. “As with our previous test with our first global hotel partner, this pilot is being initiated and overseen at the brand level by individuals who make decisions for multiple brand-owned chains. They’re testing at one chain. But we believe a successful test could lead to distribution in multiple chains owned by the brand, representing potential new distribution in thousands of hotels.”
Management believes hotels have an obligation to help guests sleep better at night, and that sleep-friendly snacks will soon become hotel industry standard. Nightfood is launching its national hotel distribution in May, as it rolls into a major extended-stay hotel chain with approximately 500 properties in the U.S., which is owned by a leading global hospitality company.
Nightfood recently announced that it secured “Recommended Brand” status with Remington Hotels, a leading hotel management company with 121 hotels in its portfolio. The Company is in distribution-related discussions with additional hotel chains, group purchasing organizations, and hotel management companies as it works to establish Nightfood’s sleep- friendly snacks as a hotel industry standard.
Google Ads
RVR I may be wrong about this - but I do not believe NGTF is advertising on Ihub?
I think you will find that these "Nightfood ads" are posted by google as a result of your google searches.
I have searched stainless steel dish washers and guess what ads show up in Ihub - yup dishwashers?
NGTF - Plans to stack up Distribution & Partnerships!!
Nightfood CEO made it VERY clear to investors on the company SM site that last week was just a taste of what is to come in the months ahead (no pun intended).
Am I the only one noticing that Sean is using the word "profit" much more freely these days?!?
Regarding the hotel management companies;
Per Sean;
".....management company relationships are so important for cross-pollinating the marketplace. Within a few weeks are likely to be in 20 or more chains (even if only one or two properties and some of them). I consider this a massive development and I don't expect it to be the last."
Per Sean;
"We intend to stack distribution on top of distribution and partnership on top of partnership. If we are successful, it's reasonable to think that revenue growth and profit could follow."
Regarding share price and company valuation;
Per Sean;
"Some people may choose to wait for such things to be reported on financials to change their perception of valuation of the company. Others may choose to adjust the valuation they put on the company based on operational developments before they show up on any financials."
Nightfood may be back in Walmart within 12-18 months?
The problem in the retail space is simple - exposure!
For example Nightfood has only 3 SKU's in Jewel Osco
Many Jewel Osco locations have 6-7 freezers dedicated to pints - with over 70 pints per freezer (400 pints+) so we make up less than 1% of the entire set?
Within the hotel vertical it has been estimated that Nightfood will make up 25-50% of the set - now that IMO is full exposure.
Nightfood will now be in the "right place at the right time" .
Ultimately however IF NIghtfood becomes industry standard with multiple formats within the hotel industry - the Category will not be truly "created" without retail placement - including Walmart.
Maybe late 2023?
AAIMO
While others pump their VaxAid......
Walmart?
In a perfect world Nightfood would not have lost ANY of the supermarket placements as they gain shelf space in the Hotel Vertical - but as we all certainly know that is just not the case here.
That being said..... I will take 500+ hotels over Walmart any day!!!
Consider the post by Nightfood CEO on Feb 23rd (on the company SM site) where he stated;
"Walmart was $37k in gross sales last quarter. I estimate that lost revenue would be replaced with about 125-175 hotels. The testing chain has over 500 hotels".
Nightfood should be in those properties by end of May?
And in addition maybe another 50+ with Remington Hotel Recommendation Brand to its Revenue Managers at 121 properties?
IMO (and based on the hotel test results) having placement in these 600+ hotels would create revenue equal to being in all 3,573 supercenter stores?
Nightfood Marriott Beverly HIlls?
Marriott Beverly Hills is part of the Remington Hotel portfolio.
On April 22, 2022, Nightfood Holdings, Inc. issued a press release to announce that Nightfood ice cream has attained ‘recommended brand’ status with leading hotel management company, Remington Hotels.
Sean Folksons response to investor question about availability in this particular Marriott Hotel;
"Not yet in stock in the warehouses. Should be a couple of weeks. After that, hopefully. This is not mandatory for the properties, this is a recommendation by the management company to the local decision makers to bring Nightfood in and this is across properties from well over 20 chains. That’s why these management company relationships are so important for cross-pollinating the marketplace. Within a few weeks, we’re likely to be in 20 or more chains (even if only 1 or 2 properties in some of them).
I consider this a massive development and I don’t expect it to be the last"
Nightfood has at least 5,500 investors.
Yeah each distribution center would be a separate PO which explains the "orders".
Or is each SKU a separate purchase order?
This or These purchase orders?
How many did Nightfood receive.....was it one or more?
If it was just one Sean would have likely have said "This purchase order is so important"
However per the PR yesterday;
Folkson continued, “These first purchase orders are so important for reasons beyond our imminent launch into our first major chain. There are tremendous barriers to breaking into national distribution in the hospitality space for a young brand. This is the result of years of hard work. But we believe that it’s also just the start. We expect availability of sleep-friendly snacks to become hotel industry standard. Our goal is for Nightfood snacks, in multiple formats, to be sold in every hotel. We anticipate that securing this coast-to-coast distribution will allow us to rapidly add more hotels to our distribution roster, while also serving as an effective deterrent and defensible competitive advantage against competitors that may wish to enter the sleep-friendly snacking category as we grow it.”
How big could NGTF get;
Per Sean on company SM site;
At some point, if/when we land the first few major hotel chains, GPOs, and management companies, people will start to come to a reckoning. “Wow…it really DOES look like these guys are going to be in all the hotels.” Why would it stop at 1 or 2 brands? Why would it stop at 500 or 4,000 or 7,500 hotels when there are 56,000 out there, all of whom are in the SAME industry, with the same obligation to support better sleep for their guests? Why would it stop at ice cream, when people are scarfing down cookies, chips, and candy nightly as well?
It’s hard to make the argument why it would stop at any of those points.
From there, it makes sense to wonder if this is just a revenue/profitability story (like a commodity business would be), or if there’s some valuation premium for a brand that is creating a category that it is set up to potentially dominate. In category-creating companies, Because, let’s face it, if the category starts to develop, it’s hard to see how some late-comer would ever be able to dethrone us as long as we’re the one dominating the 56,000 hotel vertical.
I see a multi-billion dollar category, and one where the dominant player would carry a significant valuation premium. So, whether we’re in 3,000 or 6,000 or 9,000 hotels by summer or fall or January, if you zoom out a bit, the real questions are:
• Will we successfully penetrate the hotel space? (if it’s sleep-friendly snacks are working in one major chain, what logical argument could one make that it would NOT eventually become a standard within the industry?)
• What does that mean for the future of the category? (If we’re in 20, 30, 40K hotels, what % of the $50-$60B in total Nighttime snack spend would start to migrate over to sleep-friendly options? What about other the global market?)
• How would we be able to leverage that kind of widespread hotel distribution to cement ourselves as the Category King?
• How quickly can this all come together, knowing that the biggest food and beverage companies in the world have publicly stated an interest in this space?
I encourage everybody on the board to zoom out.
Fair enough.
What do you mean by “out of date” materials?
When……..
Investing;
10% buying
10% selling
80% waiting.
I agree that the next financials of NGTF will be reflective of the loss of Harris Teeters. Walmart sales should be ongoing for Q1 - but likely less than $35,000.
Not sure much other than actually improvement in revenues will move the share price at this point?
Investors already know how big a deal the IHC is in the grand scheme of things - and yet the price has dropped from $0.27 to $0.17.
It’s just a matter of time.
Joe I am wrong and we see some upward movement with the PO and finally the name of the IHC - not holding my breath on this however.
Per NGTF CEO on company SM site;
“We have a multi-layered approach at the AAHOA show with ideal and are expecting strong response. Due to show restrictions combined with logistics expenses, we are not doing ice cream samples at the show”
Thoughts on the Multi-layered approach?!?
Asian American Hotel Owners Association
Well tomorrow would be the perfect day to post an 8-K to the SEC announcing the purchase order from Vistar?!?
This would of course allow the team at iDEAL to let the 6000 attendees of the AAHOA conference in Baltimore (from April 12-15) to know that they can now order Nightfood ice cream for their grab & go lobby shops.
Then again maybe the biggest news in NGTF’s history will drop?!?
I am speaking of course if the IHC?
Who?….Why?….Where?
It’s about to get VERY interesting.
Something tells me the creation of the next snack category is not far away?
My position is locked and loaded.
04/07/22 8-K Item 7.01 Regulation FD Disclosure.
Sean Folkson, CEO of Nightfood Holdings, Inc. tweeted from his account at @SeanFolkson the following: “Great fun on QVC yesterday! sold out of approx. 9,600 pints in 9 mins! Also, lots of people also asking about hotel deal. We communicate with hotel & distributor almost daily. sign-off has finally been granted and we were told to expect orders very soon. But, as in past, delays remain possible… stay tuned!”
FYI - "Very Soon" for Mr Folkson is "historically' a much shorter period of time than "Soon".
"NGTF Forward Looking Statements".
"Should purchase orders be received by the Company on the current timeline, it is expected Nightfood ice cream pints would begin appearing in in hotel freezers in April, 2022" (from 03/02/22 SEC filing)
"Nightfood’s initial purchase orders into national hotel distribution are expected to be received this month.(from 03/15/02 SEC filing)
The SEC Filings have all been cleared by Nightfood lawyers to make sure that the company is protected against investors that find their proverbial "knickers are in a knot" over share price and direction of the company.
Forward Looking Statements Bitches:
This current press release contains “forward-looking statements.” Statements in this press release which are not purely historical (including, but not limited to statements that contain words such as “will,” “believes,” “plans,” “anticipates,” “expects” and “estimates”) are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, sales projections, potential customers, any products sold or cash flow from operations.
Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, (a) the inherent uncertainties associated with distribution of our products, (b) the market acceptance of our products at all levels of distribution and sale, including retail purchasers, wholesalers and hotel chains, (c) the success and commitment of our distribution partners to access distribution channels and successfully engage with sellers of our products, including, supermarkets and hotel chains, and our success in obtaining purchase orders from hotel chains,s supermarkets and others, (d) competition from existing and new companies and products and (e) difficulties associated with obtaining financing on acceptable terms . These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.
NGTF a Scam (I think not) sold out on QVC....WTF?
Well we now have a Top 5 International Hotel, QVC, Jewel-Osco, Rouses Markets, Central Markets as part of this supposed SCAM!!
Unbelievable that these people would partner with Sean and his team - they must all be losers?!? (or do they know something we do not?)
BTW - QVC sold out in 10 minutes!
Walmart WAS HUGE NEWS!!!
Sales......not so much.......too much competition and without recognition it was tough to gain traction.
Retail proved cost prohibitive with slotting etc etc
Watch out for the success in the Hotel Vertical.
Those are IMPORTANT locations.
Important locations?
Help me understand which locations an why you consider them "important"?
And for those of you who maybe thinking QVC is "part of the scam"
Do you pay to be on QVC?
Is there a fee to submit?
No, QVC and HSN do not charge for product evaluation and does not sell airtime
See all FAQ's
[url]Is there a fee to submit?
No, QVC and HSN do not charge for product evaluation and does not sell airtime[/url][tag]QVC FAQ's[/tag]
NGTF hits QVC
QVC
Buyers - Decision Makers - NOT customers
Retail Buyers...
Retail Buyers are responsible for planning, managing, selecting and purchasing goods and merchandise that are sold in retail stores. They look for new and review existing goods in store to ensure store's competitiveness.
Some of these posts are getting really old - just wait there will be plenty for those who do not believe in the Nighttime snacking category to comment on in the days to come.
Nightfood - Hotel Vertical - Brand Standard Status
Nightfood did not manage to gain adequate traction and sales at Walmart or Harris Teeters - current buyers at those locations do not see the vision of Nighttime Snacking.
Nightfood ice cream is still for sale in the midwest with placement around Chicago in all Jewel-Osco locations, Rouses Markets and Central Market in the south and some independent location out east around NYC.
Nightfood has made a strategic pivot away from the retail vertical into hotels where the Sleep-friendly Nighttime Snacking makes a lot more sense with the customer.
They have new snack formats of ice cream sandwiches and cookies that are close to production.
Nightfood is weeks away from national roll-out into the hotel vertical within a Top 5 International Hotel chain.
They have gained Brand Standard Status at the corporate level of this International Hotel BRAND.
If you are interested in learning more you can follow these links to the Nightfood SEC filings page and read the 03/02 & 03//15 submissions.
NGTF SEC Filings
IMO we will see some fairly significant announcements in the next few weeks - but I suspect that until the increased revenue actually hits the annual financial statements (likely not out until November) there may not be a huge change in the share price.
Unless of course the news is beyond what most here can imagine?!?
Hotel Vertical National Distribution High Stakes.
You can contact Sean Folkson via instant messaging or email - but he has made it VERY clear where he stands on material information ( a position that he has not wavered on since the company went public).
See comments below posted on company SM site within the last week.
Sean;
“As I mentioned previously, we’re not going to violate our signed confidentiality agreements and/or the trust of our partners in news releases, social media posts, in this discussion forum, or in individual phone or email exchanges.
I refer you to past and future 8ks as well as our annual and quarterly filings when making investment decisions.
We will provide additional updates when we can”
Industry Standard…….
Some have missed the point here.
NGTF has attained “brand standard status” with a top 5 International Hotel.
Sean indicated today that he is aiming to be “Industry Standard” over the next couple of years.
Some are so quick to slam him that they don’t even read and understand what he is communicating.
All will be revealed in good time.
CEO is "supremely confident" we will get there!
Per Sean on company social media page;
Good morning everybody!
"To get pumped up for another big week, I was just reading over some kindle highlights from one of my favorite books, Play Bigger. It’s about category design and dominance.
Thought I’d share this this morning. Not trying to compare us to UBER by any means, but just wanting to remind everybody of the value of category creation. UBER has operating losses annually of $3.8B in 2021 (the last time they lost less than $3B was 2015) , an accumulated deficit of $23B, and a market cap of $70B.
Some very vocal posters here seem to give zero weight to the value of the category we’re creating, and the immense leverage that the expected widespread hotel distribution can provide us in the coming months and years.
To Peter and Harry and some of the others who have expressed concern…don’t worry, we’re not distracted by the venting and complaining here.
We’re working tirelessly to establish Nightfood snacks a hotel industry standard within the next couple of years. And, on the strength of that, become the Category King of the nighttime snacking category.
I’m supremely confident we will get there!
Gonna be a fun ride!
Here’s the highlight from the book:
“By 2014, Uber was getting what seemed like preposterous valuations from investors.
In June 2014 it was valued at 17 billion. By December the number hit 40 billion. Six months later it topped 50 billion.
If you looked at Uber’s business at the time, you would’ve concluded that its investors were out of their minds.
But if you looked at the enormity of the problem Uber had teed itself up to solve, 40 billion or 50 billion seemed cheap in the long run.
Uber was creating a category of business that never before existed, and the company put it into our minds that it uniquely understood the problem and could craft a solution.
Where a half-dozen years before there had been nothing, Uber was creating a whopper of a category, and making itself king.
That’s what investors were paying for: the potential of this new category and the belief that Uber would reign as its king for a long time.”