Within most long term successful business enterprises the convention of sales and marketing acumen is built around a compentency of "Pull Marketing". The opposite approach is "Pull Marketing" that most companies deploy resulting in limited success of actual sales. In the case of Wave the Push are tech co.'s like Dell,Intel, Gateway etc. Wave pushes the application of their prod.'s with little or slow acceptance.When their is push many times there is resistance. In cosideration of Pull Marketing Wave create demand by directly marketing to the end user. In this case that being the buyers of home or business pc's. Wave would market the incrediable importance of their product ETS to buyers and create understanding that without this application your company,your personel wealth,your quality of life runs the risk of being significantly diminished. Once in Pull Marketing the FEAR of why it is important to a product this will Pull the consumer aggressivily to a purchase. Part two to follow