Earnings call this afternoon 5:30 PM Eastern:
https://app.saytechnologies.com/lucid-group-2022-q2?filter=all&sort=num_shares

Richard A Wright, Alkaline Water Company Inc. President VP CEO COO
and
Aaron Keay, a director of Alkaline Water Company Inc.
_each_ acquired 150,000 WTER shares $0.00 per share on March 31, 2022.
and
David Guarino, Alkaline Water Company Inc. CFO Secretary Treasurer and a director, acquired 100,000 WTER shares at $0.00 per share on March 31, 2022.

If other words, these crooks just legally stole 400,000 shares at ZER0 cost, FREE! - while WTER is losing about $1 million per month (based on the last twoQ-10's)

Except they are not really free.
We shareholders are paying for them
In addition, Wright pays himself about $1 million/year.

https://www.conferencecalltranscripts.com/summary/?id=10708063

Advertising, done right, moves product.
Just putting bottles on the shelf is not enough to sell sufficient numbers to turn a profit.
The seven million shares going to O'nel are a complete waste of money. Like I said earlier, the Winter Olympics and basketball playoffs were ideal channels for Alkaline 88 advertising, even the two moronic ads made by O'neal.

But - Nothing, and the company continues to give away shares, diluting the float, and keeps paying for expensive "forward looking" press releases which do nothing to increase share value.

So - what's the deal with O'neal?
He's getting 7 million shares - for what?
To pose for a couple of pictures?

Wright completely dropped the ball, missing out on advertising during the Winter Olympics and during March Madness. No sight of any media presence, only an endless stream of "forward looking" press releases which have done NOTHING for share value.
Along with dilution and cheap shares being handed out in direct placements, and a nice big million dollar salary he pays himself, maybe it's time to replace this greedy, incompetent excuse for a CEO.

O'neal isn't going anywhere, he's got a lot more shares still coming.

The deal was he would get 7 million shares of WTER stock. He got one third of that in May 2021, is scheduled to receive another third this coming May and the final third in 2023.

Shaquille O'neal is a media whore worth $400 million who puts his face on anything his agents find profitable, so far more tan 50 clients. And they found a generous sucker in Richard Wright and Alkaline88.

https://www.buzzfeed.com/jeremyhayes/greatest-shaq-commercials

Management is the problem

No matter what the earnings may be, even if they are the best ever as CEO Richard Wright claims, if expenditures are greater than revenues, the company loses money - as it has in every quarter since they started.

Latest figures:
In the quarter ended 12/31/2021:
Net loss of $10.73 million compared to a net loss of
$4.36 million in the quarter ended 12/30/2020.

WTER missed analyst projections of a loss of $0.09/share,
was $0.10/share, a negative 11%.

Previously:
in the quarter ended 9/30/2021:
Net loss of $10.37 million compared to a net loss of
$4.36 million in the quarter ended 9/30/2020.

WTER missed analyst projections of a loss of $0.05/share,
was $.11/share, a negative 120%.

Meantime, additional shares were issued, now at over 114,000,000.
Just six months ago they were 89,000,000 - a dilution of 28%,
devaluing the price of each share..

And while earnings were falling, Wright increased his compensation package to $950,000 from $190,000 a year ago. And that's before he gifted himself another 400,000 shares on 1/15/2011, now owns 4,150,000 shares and 500,000 stock options.
https://app.quotemedia.com/data/downloadFiling?webmasterId=90423&ref=116382433&type=HTML&symbol=WTER&companyName=The+Alkaline+Water+Company+Inc.&formType=4&formDescription=Statement+of+changes+in+beneficial+ownership+of+securities&dateFiled=2022-01-19&CK=1532390

Paid press releases, which add significantly to expenses, were coming an insane rate to try to prop up shares.
Listed here - and this is just for the past 12 months:
https://finviz.com/quote.ashx?t=WTER

All this dilutes share values, like printing money, a greedy, selfish move by a sleazy CEO which is why the stock is now trading below $1.00

re: "The CEO is doing fine."
He certainly is.
He's been diluting shares and gifting himself like he won Powerball - now owns 3.5 million shares, all acquired at stockholders' expense while WTER was losing, and continues to lose money.

But the shareholders, not so much.

longshort is absoutely correct.
Maybe he can find another company where he can "do fine".

They may achieve $12 million in revenues - Wrighht is alwys crowing about growing revenues. Maybe they'll reach $20 million. That's great, but if epenses are greater than revenues, WTER loses money. With each quarterly report those losses have increased - causing share prices to decrease.

Analyst estimates matter a lot to the price of shares. WTER has consistently failed to meet those expectations which is why shares are at a sickly $1.14. I don't expect they will make a profit anytime soon, but net losses getting bigger = share prices getting smaller. Those losses won't go away soon but if Wright doesn't get his spending under control and reduce those losses this down trend will continue.

Healthy revenues are good, but wasteful expenditures render them insignificant.

The question you should be asking is: Will WTER show a lose less of than $.09 per share in the next quarterly report? I'd be a little worried about that. They have consistently missed projections, part of the reason the stock price is in the sewer. And this is the weakest projection so far.

Shaq doesn't have all those 7 million shares, not yet. He's getting them in 'thirds over a three year period which started in May 2021.

The sleeper of getting Alkaline Water in China? They can't fill the shelves in the USA. Another "Forward Looking Statement", AKA bullshit, from Richard Wrtight.

Shaq is an ex basketball star who makes a living as a paid shill for dozens of companies - he's no international business expert. He was wildly overpaid to plug Alkaline Water. So far, two moronic TV commercials, a couple of pictures with his smiling face, and that costly Times Square display.

Wright is constantly crowing about fabulous record earnings while he gifts himself millions of shares, diluting share numbers at the expense of stockholders. As of today (Jan 6, 2022) he has 3.5 million shares, acccumuled while WTER was and is continuing to lose money.

Expense far outweigh sale revenues due to Wright's profligate spending on constant PRs but little or no consumer advertising.
That Times Square display is a huge waste of money, only flashing on for fifteen seconds, three times per hour. And a quick look does more to promote the big black guy holding a bottle than the actual product.
Actually, I wonder how many people really care or even know who that is?

While Wright's reports of new sales outlets and record revenue may be accurate, the bottom line is net profit - and those are on a reckless downtrend, losing more money each quarter. Analyst estimates are at a $.09/share loss for this coming quarter.
If WTER fails to meet that modest expectation, this stock is going to sink below $1.00.

Any buyout hopes are futile if WTER doesn't make a profit - or at lest TRIES to make a profit. No potential suitor will want to get stuck with a loser and that's what WTER is right now. I don't care how much hype Wright spews.

The CEO and principals are doing just fine and as long as they can rake in the big bux for themselves, they obviously don't give a rat's ass about as to how they are screwing the stockholders.

BTW, have you tried calling them on the pone? They never answer and they do not return calls.

Is there any hope for this dog?
Scratching fleas at $1.14'

From 11/17/2021 8K:

Wright and CFO gift themselves shares while WTER continues to post net losses.

On November 11, 2021, we granted an award of 400,000 shares of our common stock to Richard A. Wright, our president, chief executive officer and director, and an award of 300,000 shares of our common stock to David A. Guarino, our chief financial officer, secretary, treasurer and director.

We granted these shares as "restricted awards" under our 2020 Equity Incentive Plan. These shares will vest on January 15, 2022.

WTER is tanking....
Ricky's* got some 'splaining to do:

No matter what the earnings may be, even if they are the best ever as CEO Ricky Wright claims, if expenditures are greater than revenues, the company loses money - as it has in every quarter since they started.

Latest figures: Net loss of $10.4 million compared to a net loss of $4.4 million in the quarter ended 9/30/ 2020.

WTER missed analyst projections of a loss of $ .05/share,
was $ .11/share, a negative 120%.

Meantime, additional shares were issued, now at over 104,000,000.
Just three months ago they were 89,000,000 - a dilution of34.4%, devaluing the price of each share...

And while net earnings were falling, Wright increased his compensation package to over $950,000 from $190,000 a year ago.

Paid press releases, which add significantly to expenses, were coming an insane rate to try to prop up shares.
Listed here - and this is just for the past 12 months:
finviz.com/quote.ashx?t=WTER

* and I don't mean Ricardo.

Well, our favorite CEO, Mr. Richard A. Wright, seems to be doing OK...

March 30, 2020
Ricky's compensation as CEO of Alkaline Water: $190,000/year
Earnings DOWN $14,827,000 for the year

March 30, 2021:
Ricky's compensation as CEO of Alkaline Water: $954,000/year !
Earnings DOWN $16,410,00 for the year

And you're wondering, with all these fabulous press release, why the WTER shares are not appreciating?

Just keep diluting the number of shares and keep up the hype.
Rick and the WTER management are doing just fine - do they really give a shit about the shareholders?

What do you think?

source:
https://simplywall.st/stocks/us/food-beverage-tobacco/nasdaq-wter/alkaline-water?blueprint=1759582&utm_campaign=integrated-pitch&utm_medium=finance_user&utm_source=yahoo#management

re: "Do the PR's from WTER never reach the masses or something? Another great PR ignored this morning".

They do not reach the "masses"- they reach shareholders, and they have become so frequent and meaningless that they are not only being ingnored, they are not helping raise share prices.
https://finviz.com/quote.ashx?t=WTER

WTER continues to lose money on every bottle they sell, partially because of the huge amounts they are spending on Busnesswire and other vanity news releasses.

Maybe a PR announcing a PROFIT, not just revenues, might trigger a positive move.

Until then, all the BS coming from WTER is not helping.

Pump on You Tube:

31twu said: "PR's this month alone show a fantastic future..."

WTER's press releases ALWYS show a FANTASTIC FUTURE.
I'd just like to see one that shows real, actual FANTASTIC PROFITS.

At this point, with their endless media hype, they're just wasting money and spinning their wheels.