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Sirius XM Available on iPhone: The Wait Is Over

by: Brandon Matthews April 02, 2009 | about stocks: AAPL / SIRI
Brandon Matthews



Allow me to again challenge the pessimistic views of the contingent that has formed, aligning itself against Sirius XM (SIRI) regarding free web based applications. Sirius XM will always win out due to its content and subscription business model. The Internet offers very little in the way of real competition and there is nothing on the horizon that remotely changes that.

No matter how hard you look, you will not find the NFL, NHL, NBA, PGA, MLB, NASCAR, Premier League Soccer or the National Lacrosse League on Slacker. No where on Pandora will a user find CNBC, MSNBC, CNN, NPR, Fox News, Bloomberg, the BBC or proprietary channels such as P.O.T.U.S. (Politics Of The United States) and emergency traffic and weather. No free Internet streaming method will afford the user access to Howard Stern, Oprah Winfrey, Chris “Mad Dog” Russo, Martha Stewart nor the array of stars on Sirius XM’s comedy channels.

The preceding factors are the reasons that Sirius XM subscribers and investors are excited about Sirius XM’s soon to be released iPhone and iPod applications (AAPL). For iPhone users, the wait has ended.

News broke late Tuesday night that there is now an application that allows Sirius XM to stream through the iPhone. Honestly, at first I thought it could be an April Fools joke, however iPhone users across the internet yesterday were reporting that it is in fact working. Credit was given to Todd of Nicemac for providing the information.

A couple days ago I surmised that Sirius might be working with Nicemac on such applications. The news broke Tuesday night and yesterday morning, Sirius XM began running ads that target iPhone users. While listening to CNBC on Sirius, Sirius ran a commercial for LogMeIn, an iPhone application that allows the user to log into their home or office computer.

Disclosure: Author holds a long position in SIRI, no position in AAPL

http://seekingalpha.com/article/129022-sirius-xm-available-o…