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when is the next conference call due?
I bet the first major deal,
if ever announced, will not be in the UK, not in USA or Germany but in Austria. Gavitec has very strong relations there and done a number of testing campaigns recently. Just my opinion.
E-Commerce-Forum Vienna
11. March 2009, at the House of Music in Vienna.
http://www.ecommerceforum.info/pages/thomas-hinterleithner.php
Translation by Google
"Successfully selling on the web!"
Multichannel commerce - new opportunities in distribution.
Mobile barcode scanning offers as part of mobile marketing a variety of new ways to increase sales and loyalty through the direct link to the customer.
Thomas HinterLeithner shows in his presentation the most interesting and effective methods in this area, including Mobile tagging as an opportunity for print media, illustration of online campaigns and advertising in print media and quality control for traditional media comparable to online advertising. Another important issue is the success of mobile barcode scanning.
regards
Thanks JP,
was looking for that article for a long time.
IM stated in November 2008:
"We now have a complete suite of end to end products in this area, and have two customers about to deploy our complete suite," McCready said.
We have not heard any updates on these promising contracts for the last 3 months. I find this more than worrisome. What other reason could there be other than that Neom lost them again...
DIMOCO is attending the Cebit
http://www.dimoco.de/en/unternehmen_en/veranstaltungen.html
and they fully endorse neomedia's products for their mobile tagging and couponing campaigns, so whatever they showcase at Cebit should bear Neom's imprint.
http://www.dimoco.de/en/produkte_en/campaigns_en/mobiletagging.html
http://www.dimoco.de/en/produkte_en/campaigns_en/mobilecouponing.html
best
"Insider trading" has a very specific meaning. It is used to describe a situation where an insider trades on material information about his company that is not public. All such insider trading is illegal."
I totally agree with you on that.
But note that European Law on market abuse does not rely on the principle of a fiduaciary duty, but solely on the availability of information in the market place. The sole posession of inside information does not matter.
And as you know, Neomedia is now governed by the Laws of the Federal Republic of Germany which has fully adopted the Market Abuse Directive of the European Parliament as part of its "4. Finanzmarktfoerderungsgesetz", paragraph 15a ( 4. Financial Market Development Law )
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2003:096:0016:0025:EN:PDF
For the purposes of this Directive:
Article 1
"1. ‘Inside information’ shall mean information of a precise
nature which has not been made public, relating, directly or
indirectly, to one or more issuers of financial instruments or
to one or more financial instruments and which, if it were
made public, would be likely to have a significant effect on
the prices of those financial instruments or on the price of
related derivative financial instruments."
Once disclosed, inside information loses its status of being inside, hence trading upon them is perfectly possible. Also note Article 6:
Article 6
"4. Persons discharging managerial responsibilities within an
issuer of financial instruments and, where applicable, persons
closely associated with them, shall, at least, notify to the
competent authority the existence of transactions conducted on
their own account relating to shares of the said issuer, or to
derivatives or other financial instruments linked to them.
Member States shall ensure that public access to information
concerning such transactions, on at least an individual basis, is readily available as soon as possible."
Clawmann,
I disagree. Informational asymmetries are an immanent feature of financial markets. Corporate insiders, by definition, have an advantage to predict the future firm prospects. If you were true, insider transactions had to be banned altogether. However, they are not. Once disclosed to the market as Director Dealings, the insider trading becomes a tool to improve transparency and allocative efficiency of capital markets by allowing non-insiders to participate in the informational advantage of corporate management.
best,
sniffer
stushy,
buying on inside information and NOT provide disclosure is illegal. Disclosed insider transactions (Director Dealings), on the contrary, are there precisely to make transparent the trading behavior of firm insiders.
By the way, qode has been superseded by neoreader since Dec 2007.
BC,
just to get it right. The service (download) is indeed free for users, but T-mobile doesn't offer it for free! It is stated in the bottom of the ad that VW pays T-Mobile for all data transfer costs occuring...
regards
where? not on yahoo finance
Why is this superb case study not part of an official PR to clarify Neomedia's position to all potential investors out there? Mystery to me...
PTO Ruling Update for our Shareholders
http://www.neom.com/press-022809.php
Barkume & Associates (IP counsel for NeoMedia Technologies, Inc.) has prepared a case study outlining the reexamination process of NeoMedia Patent No. 6,199,048 (also referred to as the Barcode Lookup Patent). This is an insightful document that clarifies the legal terminology and implications of the ruling.
Highlights of the case study:
* NeoMedia was able to address the prior art concerns, clarify its claims, and fully strengthen its patent position.
* By requesting the PTO to reexamine the '048 patent, EFF enabled NeoMedia to strengthen its patent because the successful defense greatly increases the likelihood of being upheld in a court of law.
* From a practical commercial standpoint the '048 patent has been clarified and strengthened, not narrowed.
* Since this has been an ex parte reexamination process, EFF has no right to appeal the PTO's decision.
The text of this case study is accessible via the following link to the Barkume & Associates website: http://www.barkume.com/Site/IP_News/Entries/2009/2/25_CASE_STUDY_-_REEXAMINATION_OF_US_PATENT_NO._6%2C199%2C048.html
Regards,
Terry Griffin
VP Marketing, NeoMedia Technologies
NeoMedia wins patent for indirect mobile barcode – so what now?
Posted by Bena Roberts on Feb 26, 2009 18:46
Tags: Mobile barcodes, neom, Neomedia
http://www.gomonews.com/neomedia-wins-patent-for-indirect-mobile-barcode-%E2%80%93-so-what-now/
NeoMedia hasn’t had an easy ride in the mobile space. The once mighty giant commanded a high price on the stock market but in the past few years the empire seems to have broken down. The impetus has changed to one of pure mobile technology where mobile barcodes become the main asset.
Why barcodes?
Well to cut a long and interesting story very short NeoMedia had an early advantage in the image coding space and managed to secure a good few patents. The strategy then was to go forth and conquer and it bought a number of companies (nearly) such as Sponge and Mobot –but then ended the relationship.
Why?
Well the strategy that was set in place was excellent. But it wasn’t robust enough and the market wasn’t ready. Inspiration or perhaps aspiration took over from reality. Handsets and services did not manage to keep up with ideas or the possibility. High data rates and confused tariffs also stopped the mobile barcode or data spacing growing to capacity.
So what was left?
NeoMedia kept once significant accent and an armoury of patents. These patents were either created in-house or purchased considerable amounts. But what it did provide NeoMedia with is an asset portfolio that it could re-structure and work with again moving forward.
After law suit and law suit and patent examination and watching nearly every competitive mobile barcode provider impact or use the specific in-direct code patent that NeoMedia owned – the company has finally confirmed that the patent is legal and can be enforced.
What is the patent?
Well. We all have mobile barcodes which is great and I believe that you shouldn’t pay to have or use barcodes (1D, 2D, QR etc.) But this specific patent is for doing more than just capturing an image with a phone it is (very very simply) for adding an action or interaction to that barcode.
Did NeoMedia deserve to win this?
This might have been questioned but I think this was the right decision. Having followed the market and the industry in the mobile space in particularly - I believe that patents need to be recognised. Also this particular patent was fought for and the prices were increased as I think at the time Motorola or Google were also interested in purchasing the same barcode portfolio.
The fact that millions of dollars have been paid to secure the patents – I think that is extremely important as to their worth and value. Also, my God – if you have and own patents well then they have to be respected because if they aren’t – well then what is the point?
Sharks will steal business models and the market would become cut throat and irrelevant. Because there is a patent authority then – the right decision was made.
The above is my opinion only. The below is an interview with Iain McCready.
But what is the business model now for NeoMedia? I spoke to Iain McCready CEO of NeoMedia on the last day of Mobile World Congress and asked him what the plan was.
Mwc3 034
Bena: Iain. I am happy that you won the patent but now what. Lots of people are using your IP how are you going to curb this?
Iain: Bena, you know we are nice guys. A couple of competitors in the USA have already asked us for a free license but we can’t accept that. We are a business and so are they. In a reasonable manner at a fair price we want to move forward with this.
Bena: So you are saying that you are open to conversation but a license fee is required.
Iain:Yes. We have invested so much in this and have had battle after battle. But now we are going to power ahead and make this work. I am open to discussion and we want to be seen as fair. We want the whole mobile barcode market to succeed and the license fee model is tried and tested and it works. It can be as simple or as difficult as people want it to be and we aim to keep it simple.
We have been working very very closely with both the GSMA and the OMA by being connected the introduction of a license model can and will only succeed.
Bena:Iain. I love the fact you are relaxed about this and want it to be fair. I think I would have been worried if you turned into the old school NeoMedia and started shouting about “wining the war!”
Iain:Not at all. We are a lean business but we are a business. We can succeed but so can the whole industry. We have invested so much in this as we knew back in the 1990s that mobile barcodes would be huge and now it’s all coming together.
Bena: Iain. I am really glad to hear it. I also met 3G Vision (interview and pictures coming soon) and others here at the show and no one seemed totally adverse to a license model.
Iain: I think that the market was expecting this.
What we think?
In all honesty, I think with this kind of attitude we are looking at a great mobile barcode market moving forward. Iain is an honest nice guy and I think he can make this work. I have been doing some digging into a whole new set of mobile patents owned by NeoMedia and have to say I do think that there might be more than one business opportunity here.
Mtag = 2 services
1) mobiletag and 2) MEEPASS
mobiletag is infringing whereas meepass may not
From the press release kit: http://www.meepass.com/Press.php
mobiletag
mobiletag is an embedded software application that enables mobile phones to read 2D barcodes, or tags, simply by using the phone’s camera. When a user takes a picture of a tag, they are automatically redirected to content, information or a service via the mobile Operator’s Internet connection.
mobiletag’s barcode specification is already the official national standard in France and Poland, and is ready to deploy
in Spain, Germany, Italy and United Kingdom.
The linked content is stored on mobiletag’s server – the same tag can be linked to new content simply by updating the server.
MEEPASS
MEEPASS is a revolutionary mobile identification solution that guarantees an end-user’s identity on THEIR own mobile, without using a connection (no NFC and no SMS, MMS, WAP connection
costs).
It instantly creates a unique, secure, one-off ID tag in the form of a 2D barcode to identify the user in a whole host of different situations (payment transactions,
loyalty programmes, ticketing, couponing) = no costs!
Ready to deploy – decoded by current 2D P.O.S. barcode scanners.
Compliant with all mobile phones & easy to install (Bluetooth, WAP, PC, SD cards…)
Software solution – no need for an NFC chip (removes psychological ‘big brother’ effect as ID action is voluntary).
Meepass is launched and operated by mobiletag from France
http://www.meepass.com/
Are they infringing?
http://www.mobiletag.com/en/tag-comment.php
Can't find their reported patent PCT/FR 2008/001581 at the European patent office. Anyone?
In that youtube video posted by JP, they say to hold a worldwide patent over the process of mobile ticketing / couponing!? They seem to use direct linking, indeed (start of video).
Why is there no quarterly report filed this week?
Last one was at 15th November 2008
Point is we have not heard any operational updates at the MWC as could have been expected. Falling short of expectations = drop in prices
we should have heard news on any of the following
- promised "global standard" by early 2009 (Th. Hinterleithner)
- carrier implementation (video on btnet)
- news on MC2
- revenues stream from format dynamics, ICE or TecIdentify deals
All what IM and LM address in their presentations and interviews is that the market needs to be educated...that doesn't sound like done deals in the pipeline
Why did it say "Gavitec" in that PR, and not "neomedia"
Bena was talking about live coverage of the conference panel that IM is part of from 12 pm Barcelona time. The conference should be ongoing now, right!? Anyone have a link? There is nothing on gomonews.
Imagine we see news
on licensing or carrier implementation tomorrow! After all, that was the speculation many actually had / have about the MWC 2009. Patent approval is, IMO, just an extra this week!
MSS Modular Solution Server
Please correct me here, but does Neomedia's modular solution server not provide exactly the same functionality as Mobilediscovery's Connected Media Platform? Judging from the mnanual
http://neom.com/pdf/MSSManual.pdf
marketers are given a powerful tool to create, administer and trace mobile campaigns, right?
Now, the question is...is MSS separate from the connected media platform?
Alexa Traffic Rank for neom.com
Neom.com users come from these countries:
India 18.3%
Norway 18.3%
United States 11.9%
Spain 2.5%
Other countries49.8%
India and Norway on top? Odd...
NeoMedia at Mobile World Congress
Posted by Bena Roberts on Feb 14, 2009 9:20
I am delighted to annouce that mobile barcode company NeoMedia is sponsoring GoMo News for the third time in a row at an industry event! During Mobile World Congress will will provider the following NeoMedia exclusives and features:
Monday: Interview with Iain McCready
Tuesday: Interview with Laura Marriott
Wednesday: Slides from NeoMedia on mobile barcoes
Thursday: Live coverage of the mobile marketing and advertising session that Iain McCready is part of.
Hall 5 from 12′ o clock:
Moderator: Patrick Parodi, CMO, Amobee
Panel: The new enablers
- Iain McCready, CEO, Neomedia
- Thor Johnson, SVP Media Markets, Gypsii
- Colm Healy, VP and GM of Xiam Technologies, Qualcomm
- Ross Fielding, Executive Director, Telstra
- Chris Wade, Exec Chairman, Mobile Acuity
As usual coverage is independent and NeoMedia does not view or see any of the information or manipulate it in any way after the interview is conducted… as “yes” Bena does ask tough questions!
the question is whether they will hold up before we are broke...
nope, have been posted there for quite some time already...wonder if they got filled?
How long is neomedia able to continue operations given that there has not been any information about the next round of funding by YA?
Is Mobot still a going concern? There has been no news announcements or coverage in the press since December 2006, precisely after Neomedia's divesture.
http://www.mobot.com/inthenews.html
Given Neomedia's 18% stake, isn't there an obligation to disclose material information even if the FMS Group is now private?
Mobot is also not on the list of exhibitors for the CTIA 2009 (same as Neom, Mobile Discovery, Scanbuy by the way)...but MC2 is listed, in fact! Hmmm
http://www.ctiawireless.com/exhibit/exhibitor_list.cfm
Beetag Multicode Manager
Following Microsoft, Beetag has also introduced a campaign management app for its multi-code reader.
I highly suspect to see some news on the neomedia /mobile discovery front in the same direction soon
http://apps.beetagg.com/
The Manager for your campaigns and applications
Use the BeeTagg Multicode Manager for your campaigns and applications.
* Organize your codes and keep track of them.
* Create, link and generate BeeTaggs, QR-Codes and Datamatrix Codes.
* No limit of codes
* Dynamic urls for sophisticated applications.
* Generate codes as PNG, GIF, JPG, EPS or PDF.
* Realtime Statistics.
* Great for teams.
* Easy to use.
* No costs!
Neom Homepage offline
Suspect we will see the promised revamp very soon together with Gavitec turning into Neomedia Europe (many new features promised in last conference call)
Gavitec to present at Direct Marketing Days in Ukraine
http://www.mobiledigit.de/316.html
http://www.dmdays.com.ua/eng/index/
Microsoft tag
there's some discussion on this programmer's board over which encoding method microdoft uses...sounds like indirect to me...
http://www.reddit.com/r/programming/comments/7o7wu/microsoft_tag_microsofts_own_2d_barcode/
"Unlike other tag technologies too, the Microsoft Tags don’t actually store the information. You see, all it stores is a unique ID which it then sends to Microsoft’s servers. This way, you can include much more information, and more variety of information, then if it was just on the tag itself. A nice side-effect of this is also the ability for publishers to gather reporting data on how many times it was seen".
NeoMedia mobile barcode deal with Spanair Spain
by: Bena Roberts Thursday, January 8th, 2009
http://www.gomonews.com/neomedia-mobile-barcode-deal-with-spanair-spain/
NeoMedia’s technology has been chosen by Spanish Spanair for a WHOLE Year! Paperless ticketing will become a reality and boarding passes will be replaced with 2D barcodes.
From the press release:
Spanair was the first airline in Spain to offer its passengers mobile check-in, following the publication by IATA of a mobile boarding standard based on two-dimensional codes. The technology was piloted in the airports of Bilbao, Madrid and Barcelona, initiating a service that could save the airline industry up to $500million each year.
“This is a fantastic success story that underlines the simplicity and elegance of the mobile 2D barcode,” said Iain McCready, CEO of NeoMedia. “Implementing mobile ticketing expands Spanair’s customer service offering in an innovative way and increases customer convenience significantly – it’s a win/win scenario. NeoMedia’s scanners can be integrated into many different systems and used for a wide variety of mobile CRM solutions (ticketing, couponing, loyalty) and payment systems. With the mobile device increasingly used as a tool for business, it makes absolute sense to utilise it in as many ways as possible to streamline services for both business and consumer users.”
What we think?
Paperless ticketing is green, financially necessary and very convenient for consumers. Lufthansa, BMI, several others and now Spanair have set the ball rolling.
Sorry for posting...not a very informative interview.
Laura Marriott: The mobiThinking interview
http://mobithinking.com/mobile-marketing-experts/laura-marriott-the-mobithinking-interview
Laura Marriott presides over her last Mobile Marketing Forum and Award ceremony in San Diego this week. mobiThinking asks how things have changed during her tenure at the MMA.
Laura Marriott presides over her last Mobile Marketing Forum and Award ceremony in San Diego this week. Under her stewardship the Marketing Association (MMA) has grown from under 50 corporate members to over 700. She’s clocked more than 200,000 air miles a year, so when the MMA find a successor, she plans to take a holiday from flying and redress her work/life balance. mobiThinking asks Laura to reflect on how things have changed during her three-and-a-half-year tenure as president of the Marketing Association (MMA).
mT: What have been the biggest changes in mobile marketing since you became president of the MMA in July 2005?)
LM: Perhaps the most significant change is that the brands are active participants in the MMA, both in terms of evangelizing the use of the mobile channel and helping to create the guidelines and best practices that govern our industry.
Back in 2005, the brands usually left it to their technology partners to participate in the association and help to create the rules by which we play. Three years later, the brands themselves are at the table, actively helping to define the path for the industry. We have built an industry and association where all players in the ecosystem work together to drive mobile adoption. Bringing these diverse groups together is a key differentiator. It is important marketers continue to share their stories of success, as this encourages new players to embrace mobile.
Since 2005, the MMA has launched a number of guidelines that have become the global standard for mobile advertising, consumer participation and so on.
mT: How have marketers expectations changed between 2005 and today?
LM: When I began at the MMA we spoke a lot about the technology, about the 'cool' apps you could launch. This approach just confused the marketer. So instead of pitching to them on MMS, SMS, WAP, etc etc, we are now focused on helping marketers solve their strategic objectives.
I think marketers expectations from mobile have evolved also. Speaking in New York at the MMA conference this June, adidas
director of digital marketing Chris Murphy, confessed that the initial goal had been high volumes of interactions with their consumers via the mobile channel. But marketers have now come to realize that it is about the quality of the interactions and the sustained dialogue with the consumer, not necessarily the volume of interactions. In this way mobile provides a unique opportunity to establish a dialogue with the consumer.
mT: What lessons have we learnt?
LM: We have definitely learnt a lot. The key lessons for any mobile marketer are:
1. Respect the end user: Remember, choice and control should always remain with the consumer (Think consumer 'pull', rather than push). Follow the global guidelines, including the MMA Code of Conduct , and place the interaction in the hands of consumer.
2. Take advantage of the tools: There's lots of great industry resources out there - take advantage of them!
3. Define your objectives and set goals: Clearly defining strategic objectives and goals from the start make it easier to evaluate the success of the mobile component at the end of the campaign.
4. Integrate into cross-media initiative: Mobile is most effective when the mobile 'call to action' is integrated into other existing traditional and digital media channels.
5. Drive consumer engagement: Once you have established the initial interaction with the consumer, maintain the dialogue and continue to interact with them.
6. Keep it relevant: Value and relevance are essential to ensuring sustained consumer interactions.
7. Keep it simple: Easy to follow campaigns are the most effective, so make your message easy for the consumer to understand and participate in.
8. Choose your partner carefully: Particularly if you are new to mobile marketing take your time in finding the right partner. Assess their references, their prior campaigns and their fit with your overall philosophy and objectives.
mT. What has surprised you the most?
LM: What initially surprised me, when I first became president was that the MMA member companies actually collaborated. In July 2005, there were 40-50 companies mostly based in the United States, but the guiding principles have remained the same: trust, collaboration and working together to solve industry challenges. Even now with over 700 member companies world-wide, we have managed to maintain this ability to bring competitors and partners together to help define the guidelines and best practices that are shaping our global industry.
Through the MMA, we have built a strong mobile marketing community - and that I believe is what differentiates us (mobile) from other media channels. We had to collaborate from the start in order to drive industry continuity and revenue for us all. This remains our communal mission: As we like to say, the rising industry tide will float all boats and drive revenue for us all.
mT: Who have been the biggest movers and shakers?
LM: That's a tough question because so many companies have influenced and moved our industry forward. But I can say that from an MMA standpoint, I am indebted to industry volunteers who dedicated time and effort to help create our industry and lead our association forward in markets all over the globe. Board members, committee members, speakers, sponsors, MMA members, partner organizations and the press have all helped to grow adoption of the mobile channel.
I should acknowledge those companies, however, that went above and beyond the call of duty in their support of the industry and the association. These include:
* m-Qube - for supporting the MMA through its rebirth in the United States in 2003.
* Enpocket - for leading the draft of the first revision of Consumer Best Practices in the United Kingdom.
* US Wireless Carriers - for implementing the US Consumer Best Practices Guidelines into contracts with the aggregators.
* Turkcell - for requiring that all vendors become MMA members and adhere to our guidelines.
* Vodafone Group Services - for supporting the development of the first set of global mobile advertising guidelines.
* And the list goes on
mT: What sites or campaigns have stood out?
LM: I have always been a fan of those initiatives that have leveraged cross-media integration effectively. The award winners from the MMA awards program over the past few years have been particularly impressive. These include Isobar, The Hyperfactory, Mobile Dreams factory and BBH. All agencies have effectively integrated mobile to drive consumer adoption and achieve excellent results for their brands.
The winners of MMA Awards for 2008 will be available here www.mmaglobal.com/annualguide.pdf from Friday 14 November.
There are a lot of campaigns I really like. In my early days at the MMA, it was easy to pick a campaign or two that lead the industry. Today, today given the global nature and high standard of the industry it's a lot harder.
But if you insist, here's a few. I am a big fan of the Varitalk campaigns that integrate interactive voice response [IVR] services to connect consumer to brand through viral marketing. I was in Canada last weekend and was very impressed with the mobile website and mobile check in offered by WestJet (a Canadian airline). I like the 'Please Call Me' service from Vodacom in South Africa, which is an ad-supported text service - simple but highly effective in terms of both generating ad revenues and consumer adoption. The Hyperfactory's United Nations campaign evoked strong emotions.
And I am a strong supporter of the opportunity for 2D coupons to drive consumer engagement and access to the mobile web (not forgetting the huge opportunity for ticketing, etc). The sun is rising over a great industry.
mT: What do you see when you look in your crystal ball?
LM: Don't we all wish we could see into the future!
mT: What are the main challenges that face the industry in the future?
LM: The big challenge remains education and measurement. We need to educate consumers on how to use the capabilities of their mobile device, while educating brands on how to integrate mobile into their campaigns.
Ensuring effective measurement will also be key in helping to drive further brand engagement with the mobile channel. This means creating consistent metrics and analytical reporting regardless of operator, ad-serving network etc, so that brands get a clear picture of the effectiveness of their mobile spend.
mT: Sorry, but I have to ask: Have we reached the tipping point?
LM: Well, if we use the text-book definition of tipping point being the levels at which the momentum for change becomes unstoppable, then I think we are close but not quite there. We are seeing mass adoption of mobile media, by all industry sectors, but with the recent economic downturn I expect that we will see many marketers turn their dollars to more proven digital media, and we may see a temporary reduction in spending for mobile. (However, those who are convinced of the power of the mobile channel will continue to invest in and support mobile).
With over 3.3 billion devices worldwide, compared to only 1 billion PCs, it is only a matter of time. Always on, always available and anywhere, mobile provides the greatest opportunity for brands to connect with their consumer. Mobile is destined to become the first screen.
I am very proud to have had the opportunity to participate in the launch of this great media channel. And participate in building such a strong global community of leaders.
Catch Laura Marriott at the Mobile Marketing Forum and annual Award ceremony in San Diego on November 13 2008 and Mobile Advertising: Linking the New Value Chain in Macau on November 20, 2008
Laura Marriott Joins NeoMedia Board of Directors
Permalink: http://www.businesswire.com/news/home/20090107005150/en
January 07, 2009 03:05 AM Eastern Time
Former Mobile Marketing Association President Brings Invaluable Expertise as Company Positions for Growth
ATLANTA--(BUSINESS WIRE)--NeoMedia Technologies, Inc. (OTCBB:NEOM), the global leader in camera-initiated transactions for mobile devices, today announced that Laura Marriott, former president of the Mobile Marketing Association (MMA) (www.mmaglobal.com), has joined its Board of Directors. Marriott brings a wealth of expertise in mobile marketing to NeoMedia that will contribute to the company’s growth and help strengthen its leadership position as a provider of 2D barcode scanning solutions, enabling new revenue opportunities for brand agencies, mobile operators and handset manufacturers.
As a board member, Marriott will bring an unrivaled knowledge of mobile marketing to help NeoMedia clear obstacles to market development and establish best practices for sustainable growth.
“I am a strong believer that the 2D mobile barcode industry is at a tipping point and I am excited to be joining NeoMedia at such an important time,” said Laura Marriott. “Advertisers have a ground breaking opportunity ahead of them as 2D mobile barcoding becomes ubiquitous, enabling powerful, easy to use new forms of customer interaction never experienced through traditional media.”
“We are honored to have such a prestigious mobile marketing authority as Laura join our Board,” said Iain McCready, CEO of NeoMedia Technologies. “With her proven track record of leadership, dedication and the ability to create and execute on programs with measurable results, Laura’s contribution will help to position NeoMedia at the forefront of this exciting industry as it gears up for rapid growth.”
Laura Marriott served as president of the MMA, where she led the global association in its charter to drive the adoption of the mobile channel for marketing purposes. During her tenure, the MMA membership experienced astounding growth, established global headquarters and regional chapters throughout the world, and developed guidelines for the industry. Earlier this year, Marriott was named one of the industry’s Top 10 Women in Wireless by FierceMarkets. Marriott has more than seventeen years of experience in the high-tech industry in the areas of business development, product management and marketing.
About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB:NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1-D, and 2-D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1-D and 2-D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
Contacts
Interprose PR
Vivian Kelly
1-703-860-0577
viviankelly (at) interprosepr.com
So why not forwarding this issue to the SEC?
Collecting facts:
- Which SEC rule applies that obligates public listed firms in the US to hold General Annual Meetings?
- When was the last public annual shareholder meeting by NEOM?
- Did Shareholders have a chance to credit management / BOD
according to their voting rights?
- Did NEOM comply with the rules?
it's Beetagg
http://www.beetagg.com/
At least,
I am pretty positive, if not to say confident:), that there is some kind of collaboration going on behind the scenes. Ooops now I have said the C-word.
Just not sure how Neustar would fit in the overall picture. Their content management services kind of overlap with neomedia's role as an infrastructure facilitator, don't they.
By the way, has the "partnership" between neom and mobile discovery ever made public officially?
Interesting Video (Known already?)
this is from the 2008 MMA San Diego Convention in November.
Neustar, Neomedia and Mobile Discovery. Do I sniff Carrier Implementation?
http://tinyurl.com/636mlt
Blackberry "Welt"-Edition
Lemonhead1de, Vodafone has indeed partnered with the Axel Springer Verlag (a big German publishing house, among others publisher of the popular "Welt" newspaper) in a Marketing cooperation to sell a "Welt"-branded Blackberry Storm. Vodafone is the exclusive distributor of Blackberry Storm in Germany.
As a special feature, the "Welt"-Edition Blackberry has a pre-installed QR-code Reader! But no local Vodfone store was able to tell me which reader is installed. Maybe you can find out?
http://shop.vodafone.de/Shop/product_details.jsp?menuKey=1022&propositionId=prod231820&tariffOptionId=sku141343
http://www.axelspringer.de/presse/WELT-GRUPPE-schliesst-Marketingkooperation-mit-Vodafone-WELT-Handy-kommt-auf-den-Markt_457122.html
09.12.08
WORLD GROUP includes marketing cooperation with Vodafone: WORLD-phone comes on the market
Overview Press Releases
The WORLD GROUP brings in cooperation with Vodafone Smartphone on the market. The world's mobile phones, which display when you turn the ball WORLD appears, is starting from Monday, 8 December 2008, is available. Upon conclusion of a Vodafone contract will cost the BlackBerry smartphone Storm 99.90 euros.
With the cooperation WORLD GROUP pursues the two goals: First, the customer receives an innovative device with preinstalled reader, with the QR codes in the COMPACT WORLD can be used. Thus appears in the WORLD GROUP not only the first German newspaper, the daily QR codes for multimedia extension of the print version to use, but it provides an additional matching device. On the other hand, the user through a direct Quick link directly the mobile portal of the WORLD available, bringing the WORLD GROUP the rising interest of users of convergent media and specifically on WORLD MOBILE offer comes after.
MOBILE WORLD launched on 10 November 2006 with the complete line-item listing, as well as current market information, the pictures of the day and a free archive with more than 800,000 articles. Early 2008 was the portal in terms of ease of use, performance and content development. In November 2008 MOBILE WORLD recorded a total of 1,767,066, according to IVW page impressions.
Press Contact: Dr. Dirk Meyer-Bosse
Tel: 49 30 2591 7764 1
dirk.meyer bosses @ axelspringer.de