NeoMedia Technologies, Inc (NEOM)

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NeoMedia mobile barcode deal with Spanair Spain
by: Bena Roberts Thursday, January 8th, 2009

http://www.gomonews.com/neomedia-mobile-barcode-deal-with-spanair-spain/


NeoMedia’s technology has been chosen by Spanish Spanair for a WHOLE Year! Paperless ticketing will become a reality and boarding passes will be replaced with 2D barcodes.

From the press release:

Spanair was the first airline in Spain to offer its passengers mobile check-in, following the publication by IATA of a mobile boarding standard based on two-dimensional codes. The technology was piloted in the airports of Bilbao, Madrid and Barcelona, initiating a service that could save the airline industry up to $500million each year.

“This is a fantastic success story that underlines the simplicity and elegance of the mobile 2D barcode,” said Iain McCready, CEO of NeoMedia. “Implementing mobile ticketing expands Spanair’s customer service offering in an innovative way and increases customer convenience significantly – it’s a win/win scenario. NeoMedia’s scanners can be integrated into many different systems and used for a wide variety of mobile CRM solutions (ticketing, couponing, loyalty) and payment systems. With the mobile device increasingly used as a tool for business, it makes absolute sense to utilise it in as many ways as possible to streamline services for both business and consumer users.”
What we think?
Paperless ticketing is green, financially necessary and very convenient for consumers. Lufthansa, BMI, several others and now Spanair have set the ball rolling.