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IF ATT or Apple offered me cooperation - I would be happy!
But is is more imaginary situation than reality.
Also, I have near zero chance to contact decision makers in ATT or Apple staying in EU. I am realist.
I mean that when iMatrix will include support of about ten proprietary services, NEOM will be happy to be a in Matrix as well as I believe in future of universal readers, not one reader for each service.
I feel real background of the question:) In any case, I would not come too deep in iMatrix business here or we can speak privately. That is because a lot of different people are reading this blog.
I have played a lot with different readers like Kaywa, Quickmark and some from Japan. They all more or less the same.
iMatrix (according my own experience) has one important feature - it stores codes locally and can regenerate them on screen making device ready for ticketing, couponing or loyalty applications.
Particular readers are not so interesting, but features they offer beyon reading are vital, as well as implementation od as many proprietary services as possible.
Casino - never:)) Actually, I cannot play chess on stock with NEOM because I can be observer only but future is promising. I know you can say you thought the same since 2004 and now your are close to bottom ... At least I have less chances to come deeper:)))
Can somebody introduce my NEOM history briefly? I am evaluating possible purchase of shares next week.
On a chart I see that in 2000 share had a value of about 15 USD? Is that right? In a couple of years is come to 1 USD level.
What was a reason? Emmision of new stock or what?
Have you ever had a problems to sell?
Also, I hardly believe that all shares are here 1bln, it should be just 20% of real quantity right?
IMHO, RFID and 2D are more additions to each other than competitors. As RFID is more expensive tech, it will be actual when money will go to mobile pockets.
Exception is Asia, where RFID (integrated into mobile as well) is vital because of high people density, and where public transpontation was a locomoto for RFID tech (transaction speed and security).
As I know, CTS Eventim is German company. Read here, for instance:
http://www.pcmag.com/article2/0,2704,2248186,00.asp
Mobiqa + Ticketmaster = well known combination but last months ticketmaster lost a lot fortunately because the largest promoter who gave him 40% (as I know but may be wrong) of turnover canceled agreement and come to partnership with one German company, that is also not bad for Neon taking into account Gavitech.
Currently, iMatrix is more promo tool for generating business leads and therefore cannot be a key product for NEOM. But as iMatrix becomes stronger as universal 2D reader for iPhone - collaboration can be more real.
As I have got feedback on iMatrix day by day, I can say that there two popular codes in France:
- Flashcode
- Nokia Mobile Code
Others are too fresh to apply statistics or rarely used.
Yes, it was a way how I found this board:))))
Semapedia included iMatrix in a list of apprived readers, btw
I had similar direct/indirect discussions with Semacode on google's forum. After all, I simply added support for direct encodation into iMatrix and now Semacode is also my friend:)))) They need so little to be happy;)
There are other cases but I cannot say names because of NDA pressing me.
At first, there is some misunderstanding of Standard and Indirect.
Direct and indirect encoding are the same things from standard's point of view because there is standards on how to create and how to decode 2D matrix but not on what must be inside. Yes, DoCoMo stepped further and created standard on what must be inside. The differences exists in proprietary encodings like ShotCode because they designed to carry ID only and cannot keep general URLs.
As I wrote before, direct encoding can work the same way as indirect if you point it to your proprietaty service. But then, why do we need complex data inside then just ID is enough? ID based is better as you said - no needs for macro lens and focus, at least. then more resistant to partial damages.
Everybody understands that: less data inside means less complex code and more readable it is; and, end user is NOT INTERESTED in technological background at all.
It means that this discussions are for professionals and more related to business protection that real technological benefits of one thing over another.
AT&T, O2, Orange and so on are interested in simple yet effective service and they will force companies like mine or NEOM use universal readers. You are right - 5 different readers is a direct way to either mental house or no user's activity at all. User do not know what reader to use and when.
That is why, for instance, I am getting about two requirest on implementing proprietary resolution services into iMatrix! Companies understand this from the beginning.
But because this market is wild at the moment a lot of companies try to push thier reader to exclusive position:))
In a some time we will have the only readers for particular platforms.
Hence my answer is - all these 2D codes cam and must co-exists:)
ID based thing is more secure and more advanced. Simple comparison is: cash or credit card. Cash is URL based encoding, Credit Card is just at ID.
I think I found good example.
At again, as market is huge, a lot of code standards will co-exists, may be even forever.
I speak russian:) I know them. The only problems thay have - wrong country:( [I like Russia and proud to be russion citizen, btw].
May problem in ticketing business is to setup your position between promoters and venues. If you cannot do it with at least one tier - you are looser. Your turnover is just for your famaly but not to satisfy Man's ambitions, you work hard, earn less.
Russia - is even more difficult because show business there is controlled by few people and there is no big difference between venues and promoters. To stay in middle - just if you are a part of The System. The same shit with railway tickets...
This company mostly use 1D codes - it is funny because it works in one direction only - from server to phone. 2D is quite different thing!
Also, I do not see them as competitors of me because we own Arena and will operate other three this year and we have our own ticketing compamy and we have own promoter. So, all tiers in one hand. None can make shows without us. We have local competitor but it is about to be part of us because it still has no e-tickets after three years, has no experience in real time admission and cannot offer realtime price adjustments during ticket distribution. And as we own biggest Arena in Baltic States, even ticketmaster cannot setup itself here because it has no venue for events:) Then, we launched Aqua Park last year and soon will come with Family entertainment Centre. It means we have real field for testing. developing and then refferening to.
[It is not an AD because it is not required at all, but I tried to explain right strategy in ticketing:)]
The same for mobile tickets - we rule market. Others may compete us in AD market, but not in ticketing.
I hope you know about INTIX. It has yearly conference in Chicago next week.
Event: January, 31 - Virtual Ticketing (will be discussion about mobile tickets and therefore 2D as well)
http://www.members-intix.org/Scripts/4Disapi.dll/4DCGI/events/36.html?Action=Conference_Detail&ConfID_W=36&Time=241484737&SessionID=228960fd8cq4m22f29lv0r1nuu3k53jpiapb92499u683bg83927c52t5l7l1e66
INTIX is interesting thing;)
I say this because some positive tendencies are vital for your optimism now.
And in addition:
for end user it is not important at all if it has working reliable service. But technical aspects and benefits play important role in negotiations with carries or any other valuable players.
Well... if you close your eyes on my bad English, I will try.
Direct encoding
Case 1. (Most stupid as Semacode do most cases) You put link directly to product or service page. I would like to ask only one question: where is publisher in this chain? User goes directly to product. It is the same as to buy eggs, boil them and sell for the same price:) This case is wotking for free services. But all commercial applications are too complicated and based on Good Will more than transparent business model.
Case 2. (some of Semacode reburns) - URL to product on publishers site. In this case you are in business chain but there are two disadvantages: URL can be read on ANY reader and you cannot create user DB or CRM all of them are anonimous by default nad you can charge service provider for hit, not user in general because client's application may not support your methods. Then, code is shitty because it contains a lot of useless data like: http://, www. It means you should have bigger code or less readable. Area is vital in mass media, btw Non secure at all.
But it can be similar to Indirect case but with less technical benefits - see below.
Indirect:
---------------------
1. Code is small as possible. Reliable and readable. Important because users want to read code from ONE shot.
2. You own information and you are in business chain, you control all tiers.
3. You control user access, can log history, create CRM
4. You can offer dynamic content like we do: one shot and you have SMS with discount code + page for information. Time dependent content. The same code cam means different in time, place.
5. More secure
6. Easy to fix errors if distrubuted incorrectly.
7. ! You are not limited in quanity of codes referring to the same stuff. Vital for printed media.
Fans of Direct encodations refer to POWER of DNS. Like web addresses (actually IP addr - to name relation) are stored in 1000000 places and there is no bottleneck. But if you want to be in business you have to dorect all to yuor site that makes referring to DNS useless.
This is very short overview. I hope staff of NEOM explained you benefits as well.
Regarding genoco - there is no semacode technology at all it is bullshit. Simple, even not modified somehow Datamatrix. Readable by any modern reader. Nothing special. They try to use URL inside - futureless way. There a lot of such "products" - ShotCode, flashcode.fr, denimcode, Augme....
they try to get a peace of cake after dinner of big boys:)
Therefore we decided do not do the same fail.
Please to not see in any project real competitor. We are working in Baltic States and work on real applications for ticketing and couponing. iMatrix is a promotional tool and it works very good!
I like to buy shares because:
- actual cost is so low that it is like purchasing lottery ticket with huge jackpot
- But in real lottery I know nothing and I will lose money 99.99999999% it is actually 100% for adequate thinking people.
shares - I know at least 2-3 figures from 6 ant it is big difference.
- I am far from stock player but I see that 50 times returm is possible even looking at chart on this page It is real case to make some money even on competitor as you think. Anyway my small part cannot infuence or support NEOM and make it stronger and dangerous.
You are right. But I even not tried to hide it:)
It depends on site you mean. best case to use statistics collected by independent third parties. In my case I refer to statistics available from owner of repository and Google Analytics integrated on project's site. Number of shots can be confirmed by specific design of DB and partly by Google Analytics.
As to mobile ticket boom - checked from both sides - ticketing system statistics and reports of venue owners. Simle yet reliable.
Looks like it is my last possible post for today unfortunately.... Thank you men that you spent your time on discussion.
Is to Semacode Scanbuy merry I am not relieble sorce for information IMHO. As I learn from several discussions they want to and try to deal with any. IMO, Semacode lead to deadlock much much faster than NEOM:) Their technological accent lack of commercial tier.
That is my final third message.
As I mostly interested in iPhone application I can say this:
starting from December 2007, application installed about 180000 times and from them about 150000(!) users scanned codes at least once. Numbers grow nonlinearly:) Just 3 weeks ago mumber were 3 times less. Taking into account that there are about 500000 jailbroken iPhones at the moment from 4mln sold worldwide, interest is very promising. In about a month we will have legal way to put it on Apple platform and will get access to all devices sold.
The same tendency we see on our mobile ticketing platform we have - next six months users purchased 240 times(!) not (%) more mobile tickets than six month before. It is abnormal ratio...
I, of course, do not say for the whole world because I am not an idiot:) but figures shown real interest from user's side. It is very important thing because end user should have interest, wish and ability to use 2D codes in his life...
One and a half year ago I personally had to stay on knees asking using it even for free. Now users ask where to get them.
Dear Sirs, I am not an owner of NEOM shares but I have some relations to it. I found your discussion very informative and was really surprized that some of you have real technical background.
I would say, If I could purchase some shares I do it now because just one sharp success on marketing of CH will bring abnormal value for all of us, and, because of low share price, benefits you can get are incomparable to losses you may have.
During last year I was on several workshops related to mobile AD and mobile content. All predict one thing - boom of 2D code technology outside Asian market. This or next year.
Having experience in dailog with direct competitors of NEOM, I can say that your guys more experiences, more smart and think deeper that others. That is important in that play that is currenlty like a chess.