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That would at least possibly explain why they chose it, if its true.
Not overly inspiring if the VP of sales runs on nostalgia instead of numbers.
But who knows.
One would think.
Los Angeles is turning into a green hipster health central catchall. Why you wouldnt start your major marketing campaign there or in any of the relevant places that our a stones throw from Miami makes no sense to me. Especially when it looked like most of their distributers/bottlers are in florida.
Especially when you have offices in both places.
That's not what I said. I never said that they shouldn't sell there.
But a 4-pack of mini waters that sells for the same price as a 24-pack of regular waters is going to struggle to pick up market share in communities that dont have the disposable income to throw away on such high priced commodities.
It has nothing to do with elitism. There are thousands of books written on demand elasticity and inelasticity. Needs vs wants. People need water, (some) people want healthy water - which already exists more cheaply and in droves through other brands.
It would be like starting a marketing campaign for ferrari's in the middle of alaska. It's not elitism, its just about market analysis and picking the best places for your advertising dollars - business do it all day long. If there is no market for a product or if there is not enough interest at a given price point, they shrink their exposure in the current market and move elsewhere.
All i'm saying is that it seems like an odd place to start a marketing campaign for an item with many cheaper, well known substitutes.
Any company worth its salt would paint the same brush doing a market analysis.
If the intention is not to lose money, you caught me.
Why on earth would you start a nation wide marketing campaign for an expensive (health benefits aside) item with such elastic demand, in one of the most economically (publicly) ravished cities in the country?
Why not start somewhere with loads of disposable income, where people can afford to spend the extra money on the health food market that pleasant kids is supposedly targeting?
I mean no offense to the hard working people of detroit, and I know its painting a broad brush - but this is just another move that makes no sense IMO.
That's a 30 minute chart.
Any chart with a decent time frame shows it imploding. Even the one in the intro to the board.
Fun with numbers.
There is also strong evidence to suggest that many OTC companies sell shares into their news releases with no intention of ever buying their shares back.
Both of these are blanket statements that may or may not be applicable here.
But the price action is weak. 2 300MM plus days of volume and a net PPS loss.
Painted or not, it still had to blow through all of the ask orders in the 4's and the bid support in the 3's to get to the 2's at the EOD.
All that water for sale... back in September and October.
Where are the sales?
I highly doubt it. It's much easier to answer an email than pick up the phone.
You do realize how difficult it is to short a penny stock and the margin requirements to do so right? This isnt the wild west pinky land anymore, its practically impossible to short a sub penny stock without putting up HUGE amounts of collateral through many brokerages.
From the SEC significant fails-to-deliver
20140521|62952B103|NYBD|1055149|NYBD HLDG INC COM STK (FL)|.
http://www.sec.gov/foia/docs/failsdata.htm#.U5-kNSi0wso
as of 5/21.
That's what? given a generous .0004 average - That's a whole $422 that "may" have been naked short sold.
Accum/dist (Which IMO doesn't mean much with this stock) is also down.
Comical.
So where is this huge PR campaign?
Because it looks like they just "leaked" that news on their facebook page and then dumped into the hype buying like theyve been doing this whole time.
I'd check the O/S but the T/A is gagged (actually they just don't answer any emails)
Everyone is treating the accum/dist indicator like it's this stocks holy grail.
It's usually a good indicator, but with NYBD it's going in polar opposite directions 99% of the time.
The line does not literally track buys vs sells. It just assigns a value to the volume based on the start/highs/lows of the day etc. Which when you get a stock that's as paintable/whackable/manipulatable as NYBD that indicator means virtually nothing IMO.
Not to mention that the way most people refer to that indicator makes zero sense. You can't say that people are accumulating more because there's more buying happening at the bid. The stock market is a zero sum game, for every person buying at the bid there's someone selling at the bid. And even worse, if it tracked buying at the ask, and it's been consistently raising the roof of the accum/dist line, if that many people were buying at the ask - it should raise concern as to why the price wasn't increasing eventually (potential supply/demand issue).
I'm open to a logical refutation, but I think that's most of the angles.
Oh, but they did.
FROM THE PLEASANT KIDS WEBSITE:
Just found the referral fee breakdown
http://www.amazon.com/gp/help/customer/display.html?nodeId=1161240
Depending on which category you think it falls in (IMO my best guess is health and personal care)
Its whichever is the maximum - 15% or $1.00.
Which, IMO, is most definitely not cheaper than credit card processing.
Most of those cards charge a processing fee somewhere between 1.5-3%.
One of amazons 3 main fees is a $0.99 fee per item sold (or a subscription fee).
That alone is 19.8% of a $4.99 small case of water. Which means most sellers probably pay the subscription.
And then theres the referral fee and the variable closing fee.
Think about it, amazon still has to pay those credit card processing fees to charge cards and collect on the items sold. They're going to tack that - plus a premium - onto the seller's bill in exchange for letting the seller take advantage of the marketing empire that Amazon has built.
You could argue that they might get more exposure on Amazon. But judging by the paltry number of reviews, it doesn't seem to be working.
You're forgetting about the amazon fees
You're right,
Instead they have to pay the amazon fee's.
Per amazon's website:
Shipping Fee
Variable Closing Fee
And .99 per item fee (Or pay for a subscription).
Their shipping costs on amazon are just as much as the water costs.
Where on earth did you get the idea that they partnered with Walmart? I have not seen one PR to that effect. Other than in the ibox, which they had to take down.
Then maybe they should take the link off of their website... And fix the half of the website that is copied and pasted from other websites.
Question. How can you sell a product when you cant even get credit card processing up on your website/ a functional E-store?
Anyone actively following this one?
Huge spike after hours
There wasn't one.
This whole board is a giant game of telephone, where facts, chart indicators, volume, and price movement are ignored.
You mean the website that still doesn't even have a function online store? The same website that has a majority of it's info copied and pasted from other websites?
Are they going to copy and paste somebody else's vendors too?
OR you could pull up the OBV, which is actually mirroring the price movement.
The calculation for accumulation/distribution clearly isnt working here. This stock's accumulation/distribution has been peaked despite the PPS falling over 50% from recent high's.
IMO it doesn't matter if someones accumulating if the price wont correct.
IMO the dilution here has been huge and obvious.
It seems like every ten minutes someone on this board is yelling "Load the boat! VFIN's finally gone!!"
The office is at a building that specializes in virtual office space, the mailing address leads to an upscale condominium complex in florida, no sales, a website that doesnt function, a website that has huge chunks copied and pasted from other websites, a barely verifiable amazon presence - and the shipping almost costs more than the water.
Where is there even a possibility for this to be profitable?
IMO flippers paradise.
There seems to be a never ending supply "accumulators".
It's in an office building that specializes in virtual office spaces as a cost savings. I doubt the rent is very high.
Restricted Reschmicted
That orange tangerine in the ibox is a horrendous example of photoshop. If you blow it up you can clearly see where the logos were cut and pasted on.
Selling at Albertsons is about as funny as being partnered with Walt Disney. What a bunch of bunk.
Seriously? That's completely semantics.
They haven't had anything they could sell shares into since "September 20, 2013" as you so kindly put it.
Without that kind of news they probably couldnt sell any shares without risking a no bid scenario. Now, we've got a couple of facebook posts, a ticker change (so people who dont dig deep enough can't find any of the past history), a website that doesn't work, a mailing address that still tracks to a condominium complex, and a virtual office space.
Some of that is news that they, or their toxic financiers can sell stock into. The T/A is gagged or totally bogus and wont respond to emails about the share structure (I've tried).
This is their first real opening to sell shares, and the A/S increases seem to indicate that they're taking advantage.
By your own admittance, none of the old debt was eaten up - it was all transferred to convertibles. Which is essentially the SAME THING!!! It's all fun with words. Spin it however you want.
If that was the only dilution, they wouldn't have raised the A/S to 4 billion. They'd still have at least 500 Million to play with.
Common sense please.
They had nothing going over the last nine months!
Let me know when you find out what the O/S increases have been over the last 20 days or so.
Me thinks you be staggered.
Only to be topped by kim and kourtney kardashian who also got the keys to (Northern??? is that even a real designation??) Miami. It's a popularity contest that he won in 2009.
Please explain what that has to do with the A/S increases that this company has seen that lead up to this news release.
Logic dictates ===> A/S Increase right before news ====> Dilute at news.
Please explain this series of events in another light.
I can't find any other perspective.
Care to guess how much dilution has happened since that report?
Its a joke.
The website doesnt work. Huge chunks of it are plagiarized from other easily identifiable sources.
Hmm... Lets think about this, theres 2 HUGE A/S increases in a row, right before the ceo follows through on one of the least important things that investors are waiting on.
Best guess, this volume has fed the dilution even more.
The product is ridiculously overpriced on amazon. RIDICULOUSLY over priced.
The company's mailing address is to an upscale condominium complex in florida.
The company headquarters is in burbank in a building that houses virtual office spaces - basically you rent a room and can utilize other parts of the building if you reserve them.
The website STILL doesnt work! I mean C'MON!
I still cant get the TA to answer a frigging email. And only a "select few" are privileged enough to get an answer from the CEO and be his "spokes-piece"
Maybe it will just take people time, and sure they might make money on run ups. But I have seen this same scenario play out over and over and over again in penny land, and IMO this is just another piece of junk.
Would like to be proven wrong, but its all stacking up just like every other piece of junk down here.
Even though it's not possible, because the TA doesn't answer anything.
I would guess that this news was the reason for the second A/S increase.
All I can say again is - check the O/S once the dust settles, and wait for the next A/S increase.
This company couldn't trade on the NASDAQ if it wanted to. It's nowhere near the minimum requirements.
Just checking in!
Don't even get me started on MMG...
Last I checked it was a public message board.
Regardless of position or interest. For conversation and the exchange of opinions.
lol, good luck with that. I'll check in at close.
Anyone want to liven up the board a bit with me?
Even just a bit of speculation would be fun.
IMO this thing is close to breaking the channel trading. I think slow accumulation might gradually increase the price until the next catalyst. Given whats in the works, I've been trying to figure out about how long the priority process takes with the EMA - Im personally thinking that it might be faster than the FDA approval, given that the FDA is, well, a United States Government entity. Lol.
But until then, I welcome the chance to accumulate. Wish I had spotted this at lower levels.