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Re: A deleted message

Wednesday, 06/18/2014 2:21:32 AM

Wednesday, June 18, 2014 2:21:32 AM

Post# of 107227
That's not what I said. I never said that they shouldn't sell there.

But a 4-pack of mini waters that sells for the same price as a 24-pack of regular waters is going to struggle to pick up market share in communities that dont have the disposable income to throw away on such high priced commodities.

It has nothing to do with elitism. There are thousands of books written on demand elasticity and inelasticity. Needs vs wants. People need water, (some) people want healthy water - which already exists more cheaply and in droves through other brands.

It would be like starting a marketing campaign for ferrari's in the middle of alaska. It's not elitism, its just about market analysis and picking the best places for your advertising dollars - business do it all day long. If there is no market for a product or if there is not enough interest at a given price point, they shrink their exposure in the current market and move elsewhere.

All i'm saying is that it seems like an odd place to start a marketing campaign for an item with many cheaper, well known substitutes.
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