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Wippersnapper, I'm not so concerned about the debt situation, since the debt is owed to CELH's largest shareholder, Carl DeSantis. Carl owes roughly 52% of the equity shares outstanding, so he doesn't really need the debt to control things. I'm sure that Carl realizes that at some point down the road, he could forgive the debt and he would likely see the value of his equity shares skyrocket as a result of the company then being debt-free. In essence, he would merely be swapping debt for a higher equity value.
i don't think anyone is bragging about being in debt. i think management is pretty concerned about getting on the road to profitability. like i said before, we still need to wait on the most recent earnings report to see their progress, but i think the overseas development will have a huge impact on Celsius profitability...
If the other countries that have signed on can do as well as Sweden, we could see a major spike in the international revenue numbers going forward. From what I have heard, some of the big beverage players are still watching this little company very closely.
yup. i spoke to the CFO a couple of months ago and he said the same thing about Sweden. obviously we have to wait to see some actual financials, but starting to sound good, imo...
Carl has a great deal of confidence in the new management team and what they are doing to turn things around. I doubt that he would have put another $1.5 million into this venture last quarter if he wasn't seeing major progress. The next couple of quarters will be make or break, IMO.
lol. whatever you say bro. CELH has been tiering up all year - we're now hovering around .33 rather than having resistance at .30 like we were earlier this year. obviously, everything comes down to whether or not the company improve sales, but they are doing everything they can to turn things around...
Kezzek, its probably just a few of Carl's loyal minions picking up some cheap shares for the year-end rally.
No, Carl is not worried. You're wrong, Kezzek. Carl has not lost anything. He's made an investment, in a company and a brand in which he has yet to realize a profit. If Carl did not believe in this brand, why would he throw good money after bad? You keep harping on the same old story of Carl taking the company private through a BK filing. I've said it over and over again, you don't know Carl DeSantis. Besides, if he were going to go that route he would have done it by now. Period. End of discussion.
Carl doesn't seem to be worried. The fact that he put another $1.5 million into funding Celsius this quarter speaks loud and clear about his committment to this company.
With Celsius owing CDS another $6 million on top of the other liabilities, CDS might be the one to force a bankruptcy filing, giving CDS the company.
The shorts didn't get much of a chance to cover today. I would have thought that we would go down much harder than we did based on the Q2 numbers. You know what they say about stocks that go up on bad news; it's usually a sign of a short-term bottom. It will be interesting to see how CELH plays out over the rest of the year.
That doesn't seem to be much of a concern to long-term investors in CELH. Funny, but I don't ever remember seeing recent support at the 0.40 price level. It looked more like a resistance level to me.
And all 66k below the 40 cents of the last support level.
Only 2,200 of today's almost 61,000 shares have traded below yesterday's close of 0.30 cents. I think that speaks volumes (no pun intended) of where support can be found for this stock. Up 17% on a weaker-than-expected quarterly report seems to indicate that the news did not come as a surprise to many investors.
I doubt that very much. Seems like buyers are already coming back in with size to take advantage of this weakness.
With most trades in the high 30s, low 40s over the last few months, it could get ugly next week.
What makes you say that?
Thanks, Wippersnapper. I prefer to rely on facts, not fantasy, when performing due diligence. I have been involved with Celsius Holdings, Inc. going way back to its very early days, and have probably forgotten more than most people will ever remember about this company. There are those who will continue to bring up all of the mistakes and missteps of the past, and will base their overall view of the company from that perspective. That is their opinion, and they are rightfully entitled to it. Rather than dwell on the past, and where this company has been, I much prefer to focus on the future and where they are going. The new management team has done a good job of re-energizing the brand, and from what I can tell, they have made great strides in building and developing the infrastructure systems necessary to execute on the new strategic marketing plan. They have stabilized revenues, brought costs under control, and have continued to shrink the quarterly losses to the point where any increase in margins could have a meaningful impact on the bottom line. Carl has gotten much more comfortable with his investment in the company, based on the progress over the past year, and he is committed to continuing to fund this company, while management rebuilds and expands both domestically and internationally. Many of the initiatives implemented by the new management team should begin to bear fruit over the next few quarters. It will certainly be interesting to see how the "New Celsius" story unfolds.
You are wrong again, Trinity. The CFO sold before the reverse split under the old ticker symbol CSUH. The stock never got to $12.00 until after the reverse split took place in December of 2009. And please don't attempt to tell us that the two SEC Form 4 links below are wrong.
http://www.sec.gov/Archives/edgar/data/1222097/000122209709000010/xslF345X03/primary_doc.xml
http://www.sec.gov/Archives/edgar/data/1222097/000122209709000011/xslF345X03/primary_doc.xml
On the contrary, I was here and have been an investor in Celsius very early on, so I have witnessed everything from the beginning just as you have. I think that you may be confusing pre-split prices with post-split prices. The stock was selling in the .03 - .04 range in the Spring of 2009. I know because I bought a boatload of shares between 0.04 and 0.10. Then it took off over the summer and hit a high of 0.70 later in July of 2009. Shortly after that the CFO sold some of his shares at around 0.58 cents. Later that year they declared the reverse split, and as you correctly pointed out the stock has steadily declined from there. However, it never saw those single penny prices after the reverse split in December of 2009. The low from that point was the 0.14 reached last October.
How can you say that? Celsius was never $12.00 in 2007. The only time it reached a level that high was after the reverse split in 2009. Everything you have to say is correct, because YOU WERE HERE? The charts and price history are wrong, but you are right? Sorry, but I rely on plain, hard facts, of which you offer none.
your facts are incorrect just as charts and links are many times
the FACT is that I was here all along with Celsius
and if you go back through the posting history here
I'm sure there are mentions of .02 as a low
and another fact is I've been here from the start
as in starting this board and since early 2007 when it was at $12
and started posting here investorshub.advfn.com/boards/read_msg.aspx?message_id=17456605
so show all the links you want......
the bottom line is that I was here.
Sorry, but the facts show something completely different. This stock, after the reverse split on 12/23/09 never got any lower than $0.14 on 10/12/11. You can argue all you want that you purchased shares to cover your short position at 0.02 (after shorting it at $3.00), but the facts simply don't bear that out. See for yourself, by looking at an interactive chart.
http://www.nasdaq.com/symbol/celh/stock-chart?intraday=off&timeframe=1y&splits=off&earnings=off&movingaverage=None&lowerstudy=volume&comparison=off&index=&drilldown=off
I don't know about you, but I'm more inclined to rely on what the charts show than to try to recall prices from memory. Even all of the market data services show a 52-week low of $0.14. Maybe you have CELH confused with another stock?
not true
CELH got way down around .02
then came back up to .05 and mucked around there and then finally had a little comeback
but I've been with it a very long time
I don't know how you managed to do that, since, as I pointed out in a previous post, the lowest price this stock EVER reached was $0.14, last year, on 10/12/2011.
exactly
I shorted the tar out out of it
even when it was at $3
so it's all just gravy now
and I bought at .02 to cover
Exactly right, Wippersnapper !!!!!!!!
money at this point in his career is an after thought. it's the challenge of turning Celsius around that keeps him interested...
That's what makes it worth Carl's time, energy and money. If it wasn't such a challenge, I don't think Carl would even bother.
And sadly, even Carl will have to face the likelihood that it's just not possible take a company with Celsius' balance sheet and income statement, lack of funds for growth and much larger and profitable competitors, and make it successful. It's one thing to run a billion dollar company, another to make a money losing pinkie profitable.
There's no doubt in my mind that Carl DeSantis will turn this company around and make it profitable. Now, I can't offer any guarantees, but knowing Carl, I'd say that its a good bet that he gets this done for himself and shareholders.
Carl DeSantis has perfected the art of turning adversity into advantage, with dazzling results, since he was four years old.
"Losers have decided they're going to lose," DeSantis said from his office in Boca Raton, where he is founder and chief executive of Rexall Sundown Inc., a giant vitamin corporation. "There's nothing I don't think I can do."
DeSantis wants his role in the center to be more than his name on a building. He hopes the potential executives who train there will learn his background and think the name DeSantis represents a way to turn setbacks into success.
Melvin Stith, FSU's business dean, said entrepreneurs like DeSantis thrive on challenge.
http://www.fsu.edu/~fstime/FS-Times/Volume3/ap98web/10ap98.html
You are absolutely correct when you say that Carl does not like to lose. That's part of the reason he will see this venture through to its ultimate success. Not only that, but he will bring all the other shareholders along for the ride with him.
It's very clear to me that you do not understand Carl DeSantis, the man, his intentions, or what motivates him. Stick around, though, I would like to see your reaction to what eventually happens here.
As I have opined several times, I expect now they will take control if they think they can make the company profitable, or salable for a decent price, and let it wither and die if not.
Taking into account the 1-for-20 reverse split effective on 12/23/09, the all-time high for this stock was $14.00 which was reached on 7/21/09. By contrast, the all-time low was $0.14 which took place, last year, on 10/12/11.
With the benefit of hindsight, it is clear that this stock got way ahead of itself when in July of 2009 the company carried a market value of around $205 million. At that point in time, this company had revenues at an annual run-rate of around $4.6 million, and was selling for approximately 45X annual revenues.
Fast forward to today. This company has a annual run-rate for revenues of about $9 million, or twice what is was in 2009. With a little over 20 million shares outstanding, and a price of 0.40 cents, this company is being valued by investors at approximately $8 million, or less than 1X annual revenues.
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=6954741
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=6878127
Hmmmm. Very interesting, Kezzek.
VERY INTERESTING !!! (wink, wink)
The short position has been high for several years now. The fact that many went short in the multi-dollar range and still haven't covered at 40 cents suggests they're not concerned.
It may be people holding restricted shares or shorting against the box when a buyer comes up willing to pay.
With so little apparent covering, it suggests they expect the price to go lower. Which is my expectation as well.
So, inotherwords, you have no intention of calling them to get an answer to your overwhelming concern which has dominated the conversation for the past few months on this board? I guess it's just not that important, after all.
LOL, I'm pretty sure I'm persona non grata at the company, after correctly predicting its demise for a number of years.
As I've already suggested, if you really want the answer to that question, you would be well advised to contact the company. I doubt that you will be satisfied with answers from anyone here.
That could definitely cause the shorts to soil their pants.
http://www.otcmarkets.com/stock/CELH/short-sales
could see some crazy movement on small volume if things get even mildly better here...
I fail to see what is hilarious about posting quarterly results? This is crunch time, and new management needs to show solid results. As far as a following, I wouldn't call it small, I'd call it almost non-existent. Just a few message board personnas; some bulls, some bears, some long, some short. You know the players!
small following right now with super low float - great time to buy imo...
Here's that information again.
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=75105145
i already spoke to the current CFO. wasn't his choice but from what he can gather looking through previous management docs, they did it to save money and focus on the company...
As I've already suggested, if you really want the answer to that question, you would be well advised to contact the company. I doubt that you will be satisfied with answers from anyone here.
So the question remains, why go from an exchange traded stock, to a fully reporting OTC stock, to the lowest pink possible, if you wanted to be accountable and transparent with your investors?
Incorrect? How so?
Again, I challenge you to call OTC Markets in New York, and prove that I am wrong.
If you're so interested in getting an answer from the company about all of this, why don't you pick up the phone and call them?
Your answer was clearly incorrect, but that's OK, you don't need to answer for the company.
Kezzek, I have already answered this, at your request, in a previous post based on my conversation with OTC Markets late yesterday afternoon.
Here is your question to me, asked in good faith:
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=78325043
Here is my answer to you, also made in good faith:
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=78326645
Kezzek, I'm sorry, but if that's not good enough for you, I suggest that you call OTC Markets in New York, and ask them yourself. While you're at it, why don't you call Celsius Holdings in Florida and speak to CELH management regarding the company's position on this overriding concern that you have about their reporting procedures.
No one seems to be overly concerned about it, but you.
BTW, I will not respond to anymore of your questions, since to do so seems to me an exercise in futility, and a total waste of my time.
Perhaps the company did ask that their filings be removed. Perhaps OTCMarkets.com feels their filings were misleading and removed them for that reason.
Perhaps you can ask the company why the chose to go SO dark.
Yes, I did. They have no record of Celsius taking any action to remove their news filings. Nor did OTC markets do anything to pull them from their website. The person I spoke with said that it was most likely due to a lapse of time in which case old filings are removed from the site on a regular basis.
Did you get an explanation for why the filings were pulled from the OTCMarkets.com site?
I think the key here is to stay focused on the improving fundamentals and forget about every little wiggle in the stock price. It's all minutia.
Once again you've posted totally inaccurate and misleading information.
http://www.otcmarkets.com/stock/CELH/filings
Celsius appears to have pulled its quarterly filings from the OTC website. And since they're not filing with the SEC any longer, it's strange. Rut ro.
Taking a tax loss in August makes no sense, especially when the company is expected to report financial results in a few weeks. Why not wait and see what the results are? As you point out, we're only talking about a few hundred dollars. No, this definitely smacks of manipulation; someone perhaps afraid of a huge spike in price if the Q2 report is good news. Maybe someone who is short is getting worried? Frankly, I wouldn't blame them. With so many shares in strong hands, and a very small float to go along with low trading volume, a short seller in this stock could get hurt very badly.
It looks to me to be just the opposite. Someone has been throwing out small trades in an attempt to knock the price down.
Buyers sure seemed willing to step in and purchase shares between 0.34 - 0.35 cents. Oh those crafty value players.
There's enough good information out there in the public domain, if you know where to look, and what to look for.
Insider trading? Let's hope not. That's the last problem CELH needs.
Believe what you want, but in the sleepy little town of Delray Beach, Florida, Carl DeSantis is considered a giant among men. Many people in DB are shareholders in Celsius, primarily because of Carl's affiliation with the company. Even the former Mayor of Delray Beach, Jeff Perlman, is counted among the many shareholders that have invested in this company. There is no way that Carl let's this venture fail. At this point it's not about the money, it's about personal pride, and Carl's reputation. In Carl's eyes, that's something you can't put a price on.
I find it hard to believe that the majority of Celsius' investors are personal friends or relatives of Carl.
The real question is what's $5 million, give or take, to Carl DeSantis? I calculate around 2% of his take from the sale of Rexall-Sundown. That's like spitting in the ocean.
http://articles.sun-sentinel.com/2000-05-10/business/0005090513_1_rexall-sundown-tender-offer-million-shares
what's $5 million give or take for CELH????